HMS Flow Guest CRM & Loyalty
HMS Flow Guest CRM & Loyalty: A focused hotel CRM for guest engagement, loyalty and lifecycle marketing. Ranked #10 of 27 in Hospitality CRM Software by our editors (8.3/10); pricing: 14-day trial; best for small hotels seeking low annual CRM costs.
At a glance
- Editor score8.3 / 10
- Pricing14-day trial
- Best forSmall hotels seeking low annual CRM costs
- Free planNo
- Paid from€325/site/yr
- Reservation syncYes
- Founded2013 · Pamukkale University Technopark, Denizli, Türkiye
- Facts checked22 Sep 2026
Where it wins
- Unified profiles combine guest stay and spend history
- Automates pre-arrival, in-stay and post-stay communications
- Loyalty, segmentation, surveys and consent controls are included
Where it doesn't
- No free plan is available
- Plans are billed annually per property
- Properties with 51+ rooms require custom pricing
Our verdict on HMS Flow Guest CRM & Loyalty
HMS Flow Guest CRM & Loyalty is a hospitality CRM module within HMS Flow’s cloud hotel-management platform. It is designed for hotels, resorts, guesthouses, hostels, boutique properties and multi-property hotel groups that want to organize guest data and run targeted engagement campaigns. Unified profiles bring together stay and spend history, while lifecycle messaging covers pre-arrival, in-stay and post-stay communications. Loyalty tiers, points, member-only rates, surveys, review requests and special-occasion automations extend the system beyond basic contact management.
Pricing is structured by property size and billed annually. Properties with 1–10 rooms pay €325 per property per year, while 11–20 rooms cost €385, 21–30 rooms cost €445, 31–40 rooms cost €505 and 41–50 rooms cost €565. Each listed tier includes the complete HMS Flow platform plus guest CRM and loyalty features. Properties with 51+ rooms receive custom pricing, with multi-property management available. A 14-day trial is offered, and the published product information states that no credit card is required. There is no free plan, so the product is better suited to properties ready for an annual subscription.
The platform’s ecosystem fit is a significant part of its appeal. It supports web, iOS, Android and API access, with two-way reservation and channel synchronization through the wider platform. Integrations include Booking.com, Expedia, Airbnb, Agoda, Hotels.com, Hotelbeds, Google Hotel Ads, TripAdvisor, Stripe, PayPal, Mailchimp, WhatsApp Business, QuickBooks, Zapier and WordPress. Consent, export and erasure controls support guest-data management, while segmentation enables targeted email and SMS campaigns. Choose HMS Flow for an integrated CRM, loyalty and hotel-marketing workflow; consider an alternative if you need a free plan or monthly billing.
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HMS Flow Guest CRM & Loyalty pricing
All 6 HMS Flow Guest CRM & Loyalty plans and prices →
HMS Flow Guest CRM & Loyalty fact sheet
| Free plan | No |
|---|---|
| Paid from | €325/site/yr |
| Reservation sync | Yes |
| Guest messaging | Yes |
| Loyalty programs | Yes |
| Marketing automation | Yes |
| Guest segmentation | Yes |
| Mobile app | Yes |
| Free trial | 14 days · no card needed |
| Money-back guarantee | 14 days |
| Deployment | Cloud, Mobile |
| Platforms | Web, iOS, Android |
| Compliance & security | GDPR |
| Support | Email, Phone, Docs · 24/7 |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 40+ integrations: Booking.com, Expedia, Airbnb, Agoda, Hotels.com, Hotelbeds … See all → |
| Pricing | 14-day trial (source) |
| Website | hmsflow.com |
| Facts checked | 22 Sep 2026 |
HMS Flow Guest CRM & Loyalty integrations
HMS Flow Guest CRM & Loyalty lists 40+ integrations on its own site — the 16 named here are the ones its pages call out.
- Booking.com
- Expedia
- Airbnb
- Agoda
- Hotels.com
- Hotelbeds
- Google Hotel Ads
- TripAdvisor
- Stripe
- PayPal
- Mailchimp
- WhatsApp Business
- QuickBooks
- Zapier
- WordPress
- REST API
See all HMS Flow Guest CRM & Loyalty integrations →
Alternatives to HMS Flow Guest CRM & Loyalty
- dailypoint 360°A data-focused hospitality CRM for hotel groups managing guest relationships across systems.9.4
- GuestMakerA broad hospitality CRM for hotel groups that need connected guest data and automated campaigns.9.2
- Experience CRMA broad hotel CRM that connects guest data, messaging, loyalty and experience tools.9.1
See all HMS Flow Guest CRM & Loyalty alternatives →
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The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used HMS Flow Guest CRM & Loyalty for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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