Revinate Core
Revinate Core: A strong hotel data foundation for identity resolution and segmentation, but not a complete CRM alone. Ranked #17 of 27 in Hospitality CRM Software by our editors (7.5/10); pricing: Pricing on request; best for hotels focused on identity resolution and segmentation.
At a glance
- Editor score7.5 / 10
- PricingPricing on request
- Best forHotels focused on identity resolution and segmentation
- Free planNo
- Reservation syncYes
- Founded2009 · Bend, Oregon, United States
- Facts checked22 Sep 2026
Where it wins
- Resolves duplicates into unified Rich Guest Profiles
- Segments guests using more than 100 attributes
- Syncs data across PMS, folio, restaurant, spa, and golf systems
Where it doesn't
- Guest messaging is handled through separate Revinate products
- Marketing automation is not included in the platform
- Pricing requires contacting sales
Our verdict on Revinate Core
Revinate Core is a hospitality customer data platform for hotels, hotel groups, and enterprise operators. It brings together data from property-management, folio, restaurant, spa, golf, and related systems, then uses identity resolution and duplicate-profile merging to create unified Rich Guest Profiles. Hotels can examine arrivals and departures, manage loyalty tiers based on spend, nights, and outlet data, and organize information through group and enterprise-level hierarchies. It is best suited to teams focused on building a reliable guest-data foundation rather than running every CRM activity in one product.
The published plans separate data management from campaign capabilities. Core Data Platform includes Guests CRM, identity resolution, cloud data management and security, advanced segmentation, a guest data dashboard, and Rich Guest Profiles. Starter adds a drag-and-drop email composer, one-time campaigns, campaign performance reports, email click tracking, and contact lists. Pro includes Starter features plus guest preferences, A/B campaign testing, UTM tagging, qualification campaigns, and drip and nurture campaigns. Pricing is contact-based rather than displayed as a fixed subscription, and there is no free plan.
Revinate Core’s strongest fit is its data depth. Segments can use more than 100 guest, booking, spend, loyalty, and behavioral attributes, while OTA email unmasking and synchronization help connect records across hotel systems. The platform can provide the data foundation for targeted campaigns through other Revinate products and channels, but guest messaging and marketing automation are associated with separate products such as Revinate Chat and Revinate Pathways. Hotels choosing Core should prioritize profile quality, segmentation, loyalty data, and cross-system synchronization; teams seeking an all-in-one CRM with built-in messaging and automation should consider a broader alternative.
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Revinate Core pricing
All 3 Revinate Core plans and prices →
Revinate Core fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Reservation sync | Yes |
| Guest messaging | Not verified |
| Loyalty programs | Yes |
| Marketing automation | No |
| Guest segmentation | Yes |
| Mobile app | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | SOC 2, GDPR |
| Support | Email, Tickets |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 140+ integrations: PMS, folio systems, restaurant systems, spa systems, golf systems |
| Pricing | Pricing on request (source) |
| Website | revinate.com |
| Facts checked | 22 Sep 2026 |
Revinate Core integrations
Revinate Core lists 140+ integrations on its own site — the 5 named here are the ones its pages call out.
- PMS
- folio systems
- restaurant systems
- spa systems
- golf systems
Alternatives to Revinate Core
- dailypoint 360°A data-focused hospitality CRM for hotel groups managing guest relationships across systems.9.4
- GuestMakerA broad hospitality CRM for hotel groups that need connected guest data and automated campaigns.9.2
- Experience CRMA broad hotel CRM that connects guest data, messaging, loyalty and experience tools.9.1
See all Revinate Core alternatives →
Also Ranked In
Revinate Core is ranked in 4 of our directories.
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Revinate Core is listed in our Hospitality CRM Software directory. Add the badge to your site — it links back to this page.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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