CRM Hotelier
CRM Hotelier: A focused hotel CRM for segmenting guests and driving repeat bookings. Ranked #21 of 27 in Hospitality CRM Software by our editors (7.0/10); pricing: Pricing on request; best for small hotels needing simple reactivation workflows.
At a glance
- Editor score7.0 / 10
- PricingPricing on request
- Best forSmall hotels needing simple reactivation workflows
- Free planNo
- Reservation syncYes
- Facts checked22 Sep 2026
Where it wins
- Automatically segments guests by visit frequency and spending
- Builds profiles from reservations with stay history and notes
- Supports one-click WhatsApp and email reactivation messaging
Where it doesn't
- Pricing is handled through a hotel-specific demo request
- Access is provided through the web platform
- No loyalty program is included
Our verdict on CRM Hotelier
CRM Hotelier is a hotel customer relationship management product for independent hotels and small hotel groups. It automatically creates and updates guest profiles from reservations, then organizes guests by visit frequency and spending. Staff can view stay history, spending, notes, and tags, while suggested actions help guide follow-up for each segment. The product is part of R2 OS and is positioned as an embedded component of a hotel operating system rather than a separate integration.
Its strongest area is the connection between reservation data, guest segmentation, and reactivation workflows. Hotels can move from a reservation-driven profile to targeted action, with one-click WhatsApp and email messaging for individual guests or segments. Suggested actions for each guest group add structure to follow-up, while the multi-property guest view supports small hotel groups managing relationships across properties. This makes CRM Hotelier a focused fit for teams that want practical repeat-booking workflows rather than a broad standalone CRM.
The trade-off is scope. CRM Hotelier is available on the web, pricing is handled through a hotel-specific demo request, and the product does not include a loyalty program. Its operating-system positioning may suit hotels already considering R2 OS, but it is less aligned with buyers seeking a broad platform ecosystem or a separate CRM with verified integrations. Choose it for reservation-based guest profiles, segmentation, messaging, and reactivation across one or several small properties. Consider an alternative if loyalty programs, wider platform coverage, or independently documented integrations are central requirements.
Your product? Our editors can test CRM Hotelier in depth and publish a review, labelled as paid · from $149/mo →
CRM Hotelier pricing
CRM Hotelier fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Reservation sync | Yes |
| Guest messaging | Yes |
| Loyalty programs | No |
| Marketing automation | Yes |
| Guest segmentation | Yes |
| Mobile app | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Support | Docs |
| Built for | Small business, Mid-market (editorial estimate) |
| Pricing | Pricing on request (source) |
| Website | crmhotelier.com |
| Facts checked | 22 Sep 2026 |
Alternatives to CRM Hotelier
- dailypoint 360°A data-focused hospitality CRM for hotel groups managing guest relationships across systems.9.4
- GuestMakerA broad hospitality CRM for hotel groups that need connected guest data and automated campaigns.9.2
- Experience CRMA broad hotel CRM that connects guest data, messaging, loyalty and experience tools.9.1
See all CRM Hotelier alternatives →
Used CRM Hotelier? Be the first to review it
The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used CRM Hotelier for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
Write a reviewTwo minutes · verified accounts only · read by an editor before it appears
Featured on iTechGuides
CRM Hotelier is listed in our Hospitality CRM Software directory. Add the badge to your site — it links back to this page.
<a href="https://www.itechguides.com/products/crm-hotelier/"><img src="https://www.itechguides.com/best/badge/crm-hotelier.svg" alt="Featured on iTechGuides" width="230" height="46"></a>
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update