Best HubSpot CRM Alternatives in 2026
The top HubSpot CRM alternatives are Salesforce Sales Cloud, Zoho CRM and Freshworks CRM: 15 CRM software our editors would look at instead of HubSpot CRM, in our ranking order.
HubSpot CRM: A capable free CRM with contact, deal, email, AI, mobile, and integration coverage. Where it falls short: advanced automation and forecasting require paid sales hub tiers.
Switching from HubSpot CRM? For most crm software buyers the best HubSpot CRM alternative is Salesforce Sales Cloud, built for mature teams needing advanced sales operations. On a budget, Freshworks CRM starts at $9/user/mo.
Why People Look for a HubSpot CRM Alternative
- Advanced automation and forecasting require paid Sales Hub tiers
- The platform spans many functions beyond core CRM needs
- Paid tiers introduce credits and multiple capability levels to compare
- No open source — 2 of the alternatives below have it
Quick Picks by What You Need
- Best overallSalesforce Sales Cloud9.3
Mature teams needing advanced sales operations
Visit Salesforce Sales Cloud - Lowest priceFreshworks CRM9.1
Paid plans from $9/user/mo
Visit Freshworks CRM - Best free optionSalesforce Sales Cloud9.3
Has a free plan
Visit Salesforce Sales Cloud - Best for open sourceOdoo CRM8.6
Open source (HubSpot CRM: no)
Visit Odoo CRM
All 15 HubSpot CRM Alternatives, Ranked
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
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Best forMature teams needing advanced sales operations
A broad CRM for mature sales teams that need forecasting, automation, AI, and extensibility.
- Email sync
- Marketing automation
- Mobile app
9.3/10★★★★★Visit Salesforce -
Best forTeams wanting broad CRM value with automation
A broad CRM with a free plan, automation, AI, analytics, mobile apps, and APIs.
- Email sync
- Marketing automation
- Mobile app
9.2/10★★★★★Visit Zoho CRM -
Best forAffordable all-in-one sales and marketing CRM
An affordable CRM combining sales pipelines, marketing automation, communications, and AI.
- Email sync
- Marketing automation
- Mobile app
9.1/10★★★★★Visit Freshworks CRM -
Best forMicrosoft ecosystem enterprise sales teams
A deep Microsoft-aligned CRM for enterprise sales teams that can justify its higher price.
- Email sync
- Marketing automation
- Mobile app
9.0/10★★★★☆Visit Microsoft -
Best forSmall sales teams needing calling and AI
A flexible CRM for small sales teams that need calling, AI, and pipeline tools.
- Email sync
- Mobile app
- AI features
8.9/10★★★★☆Visit Freshsales -
Best forFocused sales teams prioritizing pipeline execution
A focused sales CRM for teams that need visual pipeline execution and automation.
- Email sync
- Marketing automation
- Mobile app
8.8/10★★★★☆Visit Pipedrive -
Creatio CRMVerified
Best forMid-market and enterprise teams automating customer work
A configurable CRM suite for teams coordinating sales, marketing, and service workflows.
- Marketing automation
- Mobile app
- AI features
8.7/10★★★★☆Visit Creatio -
Best forBusinesses wanting flexible open-source CRM coverage
- Better than HubSpot CRM:
- Open source
A flexible CRM with open-source deployment and broad Odoo suite connectivity.
- Open source
- AI features
8.6/10★★★★☆Visit Odoo CRM -
Best forAffordable all-in-one CRM and support
An affordable all-in-one CRM with sales, support, marketing, automation, and AI.
- Email sync
- Marketing automation
- Mobile app
8.5/10★★★★☆Visit Vtiger -
Best forSelf-hosted CRM with classic business modules
- Better than HubSpot CRM:
- Open source
A flexible self-hosted CRM with broad business modules and no per-user licence fee.
- Open source
- Email sync
- Marketing automation
8.4/10★★★★☆Visit SuiteCRM -
Best forEnterprise sales teams needing guided selling
A workflow-focused CRM for complex enterprise sales operations.
- Email sync
- Marketing automation
- Mobile app
8.3/10★★★★☆Visit Pega CRM -
SalesflareVerified
Best forB2B teams automating prospecting and email engagement
A focused CRM for automated prospecting, email engagement, and pipeline management.
- Email sync
- Marketing automation
- Mobile app
8.3/10★★★★☆Visit Salesflare -
Best forOracle customers needing integrated enterprise sales
An Oracle-centered CRM for complex enterprise sales, forecasting, quoting, and revenue workflows.
- Mobile app
- AI features
8.2/10★★★★☆Visit Oracle -
Best forEstablished businesses wanting mature CRM and marketing
A mature CRM combining sales pipelines, marketing automation, service tools, AI, and mobile access.
- Email sync
- Marketing automation
- Mobile app
8.1/10★★★★☆Visit SuperOffice -
Best forSales teams wanting marketing and AI included
A broad CRM for teams that want sales, marketing, automation, and AI in one system.
- Email sync
- Marketing automation
- Mobile app
8.0/10★★★★☆Visit Nutshell
HubSpot CRM Alternatives: Common Questions
What is the best alternative to HubSpot CRM?
Salesforce Sales Cloud: #2 in our CRM Software ranking, with an editor score of 9.3 out of 10. A broad CRM for mature sales teams that need forecasting, automation, AI, and extensibility.
Is there a free alternative to HubSpot CRM?
Yes. Salesforce Sales Cloud, Zoho CRM, Freshworks CRM, Freshsales and Odoo CRM have a free plan or a free tier (7 of the 15 alternatives on this page).
What is the cheapest paid alternative to HubSpot CRM?
Of the alternatives here that publish a price, Freshworks CRM starts lowest, at $9/user/mo.
Why do people look for HubSpot CRM alternatives?
Advanced automation and forecasting require paid Sales Hub tiers; The platform spans many functions beyond core CRM needs; Paid tiers introduce credits and multiple capability levels to compare.
How do I switch from HubSpot CRM?
Export your data from HubSpot CRM (most tools have an export in their settings). Sign up for the alternative; start on its free plan or trial if it has one. Import your export and set up the integrations your team relies on. Run both side by side for a short while, then cancel HubSpot CRM.
How to Switch from HubSpot CRM
- Export your data from HubSpot CRM (most tools have an export in their settings).
- Sign up for the alternative; start on its free plan or trial if it has one.
- Import your export and set up the integrations your team relies on.
- Run both side by side for a short while, then cancel HubSpot CRM.
HubSpot CRM vs Each Alternative
| # | Tool | Free plan | Paid from | Free trial | Visual sales pipeline | Email sync | Marketing automation | AI features | Score |
|---|---|---|---|---|---|---|---|---|---|
| 1 | HubSpot CRM | Yes | Yes | Yes | Yes | Yes | Yes | 9.4 | |
| 1 | Salesforce Sales Cloud | Yes | $25/user/mo | Yes | Yes | Yes | Yes | 9.3 | |
| 2 | Zoho CRM | Yes | $14/user/mo | Yes | Yes | Yes | Yes | Yes | 9.2 |
| 3 | Freshworks CRM | Yes | $9/user/mo | Yes | Yes | Yes | Yes | Yes | 9.1 |
| 4 | Microsoft Dynamics 365 Sales | No | $65/user/mo | Yes | Yes | Yes | Yes | Yes | 9.0 |
| 5 | Freshsales | Yes | $9/user/mo | Yes | Yes | Yes | Yes | 8.9 | |
| 6 | Pipedrive | No | Yes | Yes | Yes | Yes | Yes | 8.8 | |
| 7 | Creatio CRM | No | Yes | Yes | Yes | 8.7 | |||
| 8 | Odoo CRM | Yes | Yes | 8.6 | |||||
| 9 | Vtiger CRM | Yes | $12/user/mo | Yes | Yes | Yes | Yes | Yes | 8.5 |
| 10 | SuiteCRM | Yes | £50/mo | Yes | Yes | Yes | Yes | 8.4 | |
| 11 | Pega CRM | Yes | Yes | Yes | Yes | Yes | 8.3 | ||
| 12 | Salesflare | No | $29/user/mo | Yes | Yes | Yes | Yes | Yes | 8.3 |
| 13 | Oracle Fusion Cloud Sales | Yes | 8.2 | ||||||
| 14 | SuperOffice CRM | No | Yes | Yes | Yes | Yes | 8.1 | ||
| 15 | Nutshell | No | $13/user/mo | Yes | Yes | Yes | Yes | Yes | 8.0 |
Head-to-Head
- HubSpot CRM vs Salesforce Sales Cloud
- HubSpot CRM vs Zoho CRM
- HubSpot CRM vs Freshworks CRM
- HubSpot CRM vs Microsoft Dynamics 365 Sales
- HubSpot CRM vs Freshsales
- HubSpot CRM vs Pipedrive
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update