The Best Sales CRM Software in 2026
We researched Sales CRM software using vendors’ official websites, including pricing pages, plan tables and product documentation. Rankings consider how well each product handles the core sales CRM job, value for money and verified features. This guide focuses on software for managing sales relationships and pipelines.
Our top picks
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Top ranked
Salesforce Sales Cloud#1 of 319.4/10A configurable sales CRM with a free option and paid plans from $25 per user monthly.
Free plan · 30-day trial
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Runner-up
Microsoft Dynamics 365 Sales#2 of 319.3/10A Microsoft-connected sales CRM with pipeline tools, forecasting and AI across paid tiers.
30-day trial
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Top-ranked free plan
HubSpot CRM#3 of 319.2/10A broad CRM with contact, deal, email, and pipeline tools, plus a free starting point.
Free plan · 14-day trial
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
The full ranking 31 tools, best first
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Best forLarge teams needing a configurable sales CRM
A configurable sales CRM with a free option and paid plans from $25 per user monthly.
Free plan · 30-day trial Our Salesforce Sales Cloud verdict → Visit SalesforceFor vendors Sponsor this spot · #1 · $149/mo →9.4/10★★★★★Visit Salesforce -
Best forMid-market and enterprise Microsoft-centric sales teams
A Microsoft-connected sales CRM with pipeline tools, forecasting and AI across paid tiers.
9.3/10★★★★★Visit Microsoft -
Best forTeams seeking an established CRM with a free starting point
A broad CRM with contact, deal, email, and pipeline tools, plus a free starting point.
Free plan · 14-day trial Our HubSpot CRM verdict → Visit HubSpotFor vendors Sponsor this spot · #3 · $79/mo →9.2/10★★★★★Visit HubSpot -
Best forTeams wanting broad CRM features and deployment choice
A broad CRM with free and paid plans, extensive integrations, and cloud or self-hosted deployment.
- Pipeline management
- Mobile apps
Free plan · 15-day trial Our Bitrix24 CRM verdict → Visit Bitrix24For vendors Sponsor this spot · #4 · $69/mo →9.1/10★★★★★Visit Bitrix24 -
Best forTeams seeking an affordable, full-featured CRM
A broad CRM with a free plan, sales automation, marketing tools, and Zia AI.
Free plan · 15-day trial Our Zoho CRM verdict → Visit Zoho CRMFor vendors Sponsor this spot · #5 · $59/mo →9.0/10★★★★☆Visit Zoho CRM -
Creatio CRMVerified
Best forMid-market and enterprise teams needing customization
A configurable CRM that connects sales, marketing, and service workflows in one platform.
9.0/10★★★★☆Visit Creatio -
Best forSmall and mid-sized teams focused on visual selling
A visual, paid CRM for teams that need structured pipelines and sales automation.
8.9/10★★★★☆Visit Pipedrive -
Best forBudget-conscious teams wanting sales automation and AI
A sales CRM with a free plan, email sync, workflow automation, and Freddy AI insights.
8.8/10★★★★☆Visit Freshsales -
Best forTeams wanting sales and customer operations together
An all-in-one CRM with a free plan and paid tiers starting at $12 per user per month annually.
8.7/10★★★★☆Visit Vtiger -
Best forTeams prioritizing open-source CRM and self-hosting
A self-hostable CRM with broad sales and service tools, plus paid hosting and support options.
8.6/10★★★★☆Visit SuiteCRM -
Best forOracle-centered enterprises needing guided sales workflows
A guided, Oracle-connected CRM for complex enterprise revenue processes.
8.5/10★★★★☆Visit Oracle -
Best forEstablished organizations needing sales CRM with deployment
A deployment-flexible CRM for mid-market and enterprise B2B teams.
8.4/10★★★★☆Visit SugarCRM -
Best forEstablished sales and customer service teams
A broad CRM for established teams linking sales, service, marketing, and AI.
8.3/10★★★★☆Visit SuperOffice -
Best forTeams pairing sales workflows with Zendesk Support
A capable sales CRM for Zendesk Support teams, but its announced 2027 discontinuation matters.
8.2/10★★★★☆Visit Zendesk Sell -
Best forTeams wanting open-source CRM with extensive customization
A customizable open-source CRM with broad sales, automation, and integration coverage.
8.1/10★★★★☆Visit EspoCRM -
Best forSmall teams combining sales, marketing, and communication
A sales CRM that combines pipeline management with marketing, messaging, and AI features.
8.0/10★★★★☆Visit Nutshell -
Best forSmall sales teams relying on calling and SMS
A calling-first CRM for small teams that need pipeline control and sales communication in one system.
7.9/10★★★★☆Visit Close -
Best forGoogle Workspace teams wanting CRM inside familiar tools
A sales CRM that brings pipelines, client work and email workflows close to Google Workspace.
7.9/10★★★★☆Visit Copper CRM -
Best forTeams needing sales CRM with quoting and invoicing
A configurable sales CRM that connects pipeline work with quotes, invoicing, and email.
7.8/10★★★★☆Visit Apptivo -
Best forTeams combining sales CRM with project management
Insightly combines sales pipelines and customer records with project and task management.
7.8/10★★★★☆Visit Insightly -
Best forSmall teams needing sales, calling, and drip campaigns
Salesmate combines pipeline management, email, automation, calling, and AI in a paid CRM.
7.7/10★★★★☆Visit Salesmate -
Best forSmall teams wanting straightforward contact and task
A focused, all-in-one CRM for small teams that value simple contact and task management.
7.6/10★★★★☆Visit Less Annoying -
Best forSolo sellers who need disciplined follow-up reminders
A focused CRM for solo sellers who prioritize disciplined follow-up.
7.5/10★★★★☆Visit OnePageCRM -
Best forSolo sellers prioritizing contact enrichment and email
A contact-focused CRM that pairs enriched profiles with email tools and visual sales pipelines.
7.4/10★★★★☆Visit Nimble -
Best forTeams needing self-hosting and broad device support
A broad sales CRM with on-premise deployment, priced from $65 per user per month annually.
7.3/10★★★★☆Visit Maximizer -
SalesflareVerified
Best forSmall teams valuing automated CRM data capture
A data-capturing CRM for small B2B teams that want pipeline automation and AI guidance.
7.2/10★★★★☆Visit Salesflare -
Best forLead-heavy teams needing capture, scoring, and routing
A lead-focused CRM combining capture, scoring, automation, and field mobility.
7.1/10★★★★☆Visit LeadSquared -
Best forSmall teams wanting a free CRM with AI assistance
A free-first CRM with visual pipelines, AI tools, and broad integrations for small teams.
7.0/10★★★★☆Visit Capsule CRM -
Best forGoogle Workspace teams needing multichannel lead workflows
Gmail-centered CRM with multichannel workflows, automation, and plans from $24 annually.
6.9/10★★★☆☆Visit NetHunt -
Best forSmall teams wanting a free basic pipeline and mobile CRM
A free entry point for small teams, with automation, forecasting, and calling on paid plans.
6.8/10★★★☆☆Visit Teamgate -
Best forEnterprise teams running omnichannel commerce
Built for commerce operations, not sales CRM pipeline management.
6.0/10★★★☆☆Visit SAP
No tools match those filters.
Compare at a glance
| # | Tool | Free plan | Paid from | Score |
|---|---|---|---|---|
| 1 | Salesforce Sales Cloud | Yes | $25/user/mo | 9.4 |
| 2 | Microsoft Dynamics 365 Sales | No | $65/user/mo | 9.3 |
| 3 | HubSpot CRM | Yes | 9.2 | |
| 4 | Bitrix24 CRM | Yes | $49/mo | 9.1 |
| 5 | Zoho CRM | Yes | $14/user/mo | 9.0 |
| 6 | Creatio CRM | No | 9.0 | |
| 7 | Pipedrive | No | 8.9 | |
| 8 | Freshsales | Yes | $9/user/mo | 8.8 |
| 9 | Vtiger CRM | Yes | $12/user/mo | 8.7 |
| 10 | SuiteCRM | Yes | £50/mo | 8.6 |
| 11 | Oracle Fusion Cloud Sales | 8.5 | ||
| 12 | SugarCRM | No | 8.4 | |
| 13 | SuperOffice CRM | No | 8.3 | |
| 14 | Zendesk Sell | No | $19/user/mo | 8.2 |
| 15 | EspoCRM | Yes | 8.1 | |
| 16 | Nutshell | No | $13/user/mo | 8.0 |
| 17 | Close | No | $9/user/mo | 7.9 |
| 18 | Copper CRM | No | $23/seat/mo | 7.9 |
| 19 | Apptivo CRM | No | 7.8 | |
| 20 | Insightly CRM | No | 7.8 | |
| 21 | Salesmate | No | $23/user/mo | 7.7 |
| 22 | Less Annoying CRM | No | $15/user/mo | 7.6 |
| 23 | OnePageCRM | No | 7.5 | |
| 24 | Nimble | No | 7.4 | |
| 25 | Maximizer CRM | No | $65/user/mo | 7.3 |
| 26 | Salesflare | No | $29/user/mo | 7.2 |
| 27 | LeadSquared | No | 7.1 | |
| 28 | Capsule CRM | Yes | 7.0 | |
| 29 | NetHunt CRM | No | $24/user/mo | 6.9 |
| 30 | Teamgate | Yes | 6.8 | |
| 31 | SAP Commerce Cloud | No | 6.0 |
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How we rank sales CRM software
Every tool on this page was researched by iTechGuides Editors from its official website — pricing pages, plan tables and product documentation. We rank on how well each one does this category's core job, what the free or entry plan includes, and where it falls short. Where we have enough verified facts, the score out of 10 is a rubric — job fit, value and how much we could verify — shown with its breakdown on every tool's page; a tool we have not verified enough to score yet shows its rank without a number. Scores are re-checked when a product changes its plans. Read the full editorial policy, or submit a tool we missed.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update