Marketing Automation Software: ranks 51–100
Page 2 of 3 of the full marketing automation software ranking. Every tool here is researched from its official pricing and product pages. See our top picks →
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Ranks 51–100 of 128 tools, best first
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Best forShopify-focused ecommerce marketers
A focused ecommerce automation platform with strong Shopify workflows and no free plan.
- Email automation
4.5/10★★☆☆☆Visit Drip -
Best forSMB-to-enterprise lead capture automation
Marketing automation for complex lead journeys across email, SMS and web.
- Lead scoring
- Lead capture forms
- Customer journeys
4.4/10★★☆☆☆Visit Force24 -
Best forEstablished teams wanting multichannel automation
A broad automation suite for established teams running email and multichannel campaigns.
- Email automation
4.3/10★★☆☆☆Visit ActiveTrail -
Best forB2B teams wanting broad lead-management features
A broad B2B marketing automation suite with CRM, scoring, workflows, and multichannel campaigns.
4.2/10★★☆☆☆Try Aritic PinPoint -
Best forSmall businesses wanting affordable CRM and automation
Affordable CRM and automation with marketing, sales, support, and AI features.
4.1/10★★☆☆☆Visit EngageBay -
Best forCreators selling courses and memberships
A creator-focused platform for courses, memberships, selling, and customer communications.
4.1/10★★☆☆☆Visit Kartra -
Best forCreators building funnels and selling products
A broad funnel platform for creators selling products, courses and memberships.
- Email automation
4.0/10★★☆☆☆Visit Systeme.io -
Best forSmall businesses wanting an all-in-one platform
A broad small-business platform that combines marketing automation with CRM, commerce and payments.
- Lead capture forms
- Customer journeys
- Email automation
3.9/10★★☆☆☆Visit Marketing 360 -
Best forOpen-source-minded teams needing broad automation
Broad multichannel automation for teams comfortable with a €450 monthly starting price.
- Lead scoring
- Lead capture forms
- Customer journeys
3.8/10★★☆☆☆Visit Webmecanik -
Best forSales-led teams adding marketing automation
A sales-oriented CRM that adds lead capture, automation, and marketing workflows.
3.7/10★★☆☆☆Visit LeadSquared -
Best forData teams activating unified customer audiences
A customer data and activation platform for teams connecting audiences across tools.
3.6/10★★☆☆☆Visit Twilio Segment -
Best forMid-market teams unifying marketing data
A broad, data-focused automation platform for mid-market growth teams.
- Lead scoring
- Lead capture forms
- Customer journeys
3.5/10★★☆☆☆Visit Ortto -
Best forInsightly CRM users needing marketing automation
A capable automation suite for teams already working in Insightly CRM.
- Lead scoring
- Lead capture forms
- Customer journeys
3.4/10★★☆☆☆Visit site -
Best forB2B teams wanting affordable lead nurturing
A focused B2B platform for lead capture, nurturing, scoring, and CRM synchronization.
- Lead scoring
- Lead capture forms
- Customer journeys
3.3/10★★☆☆☆Visit Plezi -
Best forLean teams wanting visual email workflows
A visual automation platform for lean teams building behavior-based email journeys.
- Email automation
3.2/10★★☆☆☆Visit Encharge -
Best forHigh-volume email and lifecycle marketers
A strong fit for high-volume email and lifecycle programs with complex audience needs.
- Email automation
3.0/10★★☆☆☆Visit Upland Adestra -
Best forNonprofits needing fundraising and advertising automation
A broad nonprofit marketing platform pairing automation, advertising, fundraising, and reporting.
- Lead capture forms
- Email automation
3.0/10★★☆☆☆Visit Feathr -
Best forCRM-centric teams needing marketing automation
CRM-centered marketing automation with pipelines, messaging, payments, and mobile apps.
3.0/10★★☆☆☆Visit Ontraport -
Best forAgencies needing an all-in-one marketing platform
A broad agency platform combining CRM, automation, messaging, funnels, payments, and AI.
3.0/10★★☆☆☆Visit HighLevel -
Best forSmall businesses wanting CRM-led automation
A CRM-led automation suite with broad tools, but a high starting price.
3.0/10★★☆☆☆Visit Keap -
Best forEnterprises needing real-time offer personalization
A specialized enterprise engine for real-time offer decisions across inbound channels.
3.0/10★★☆☆☆Visit HCL Unica -
Best forFlexible multichannel automation projects
A broad automation toolkit for teams building branched, multichannel customer journeys.
- Lead scoring
- Lead capture forms
- Customer journeys
3.0/10★★☆☆☆Visit iPresso -
Best forMid-market teams needing managed messaging operations
A broad email and SMS/MMS automation platform for managed, data-driven programs.
- Lead scoring
- Customer journeys
- Email automation
3.0/10★★☆☆☆Visit iPost -
Best forLarge teams sending high-volume multichannel messages
A capable multichannel automation platform whose AUD 2,000 monthly entry price limits its value.
- Lead scoring
- Customer journeys
- Email automation
3.0/10★★☆☆☆Visit Pendula -
Best forB2B teams needing lead nurturing and scoring
A broad marketing automation suite for B2B nurturing, scoring, forms, and tracking.
- Lead scoring
- Lead capture forms
- Customer journeys
3.0/10★★☆☆☆Visit Genoo -
Best forMobile app engagement teams
A focused automation platform for personalized mobile and digital banking engagement.
3.0/10★★☆☆☆Visit Pulsate -
Best forAI-assisted sales prospecting and outreach
A sales-focused automation suite with AI prospecting, outreach, calling, and CRM workflows.
3.0/10★★☆☆☆Visit Sam.ai -
Best forTeams centered on Dynamics or Salesforce
A broad automation suite for teams that need Dynamics or Salesforce-connected campaigns.
- Lead scoring
- Lead capture forms
- Customer journeys
3.0/10★★☆☆☆Visit emfluence -
Best forTechnical teams wanting open-source journey automation
Open-source journey automation for technical teams building personalized messaging workflows.
- Customer journeys
- Email automation
3.0/10★★☆☆☆Visit Dittofeed -
Best forEnterprise loyalty and personalization teams
A loyalty-focused automation suite for mid-market and enterprise teams.
- Lead scoring
- Lead capture forms
- Customer journeys
3.0/10★★☆☆☆Visit Antics DMS -
Best forMid-market teams orchestrating multichannel journeys
Selligent coordinates audience-led journeys across channels, with pricing handled through sales.
3.0/10★★☆☆☆Visit Selligent -
Best forSmall ecommerce businesses
A focused ecommerce automation suite with journeys, segmentation, messaging, and tracking.
- Email automation
3.0/10★★☆☆☆Visit Flashy -
Best forTeams automating email and mobile messaging journeys
A journey builder for coordinating event-triggered email, push, and in-app messaging.
- Lead capture forms
- Customer journeys
- Email automation
3.0/10★★☆☆☆Visit Gamooga -
Best forAffordable multichannel journey experimentation
A flexible multichannel automation platform with a useful free tier and tiered experimentation.
- Lead scoring
- Customer journeys
- Email automation
3.0/10★★☆☆☆Visit Intempt -
Best forTeams orchestrating messaging across many channels
A visual, omnichannel automation platform with event triggers and AI scoring.
- Lead scoring
- Lead capture forms
- Customer journeys
3.0/10★★☆☆☆Visit Zapim -
Best forData teams activating warehouse-native audiences
A specialized composable CDP for warehouse-led audience activation and customer journeys.
3.0/10★★☆☆☆Visit DinMo -
Best forEnterprises automating voice-led customer journeys
A voice-led automation platform for complex enterprise customer journeys.
- Customer journeys
3.0/10★★☆☆☆Visit Regal -
Best forEnterprise omnichannel campaign orchestration
A broad campaign orchestration platform for mid-market and enterprise marketing teams.
- Lead scoring
- Lead capture forms
- Customer journeys
3.0/10★★☆☆☆Visit Experiture -
Best forEcommerce teams needing personalized email automation
A focused choice for ecommerce teams that want behavior-based email automation.
- Email automation
3.0/10★★☆☆☆Visit Remarkety -
Best forSmall teams wanting free basic automation
A capable free starting point for small teams focused on basic email automation.
- Email automation
3.0/10★★☆☆☆Visit VBOUT -
Best forFitness businesses needing lead nurture
A multichannel automation platform built around fitness lead nurture and customer journeys.
3.0/10★★☆☆☆Visit Gleantap -
Best forSmall businesses wanting CRM plus automation
A broad CRM and automation suite for teams that want sales and marketing in one system.
3.0/10★★☆☆☆Visit GreenRope -
Best forBudget-conscious teams focused on email campaigns
A budget-friendly email platform with useful automation and deliverability tools.
- Email automation
3.0/10★★☆☆☆Visit FireDrum -
Best forEvent-driven teams using Microsoft tools
A Microsoft Dynamics-focused platform for journeys, triggers, lead scoring, and multichannel campaigns.
- Lead scoring
- Lead capture forms
- Customer journeys
3.0/10★★☆☆☆Visit Click -
Best forB2B teams focused on lead intelligence and scoring
A focused B2B platform for partner campaigns, lead intelligence, and scoring.
- Lead scoring
3.0/10★★☆☆☆Visit eTrigue -
Best forSaaS teams automating product-led lifecycle messaging
A focused SaaS lifecycle platform with strong workflow depth but a high starting price.
- Lead capture forms
- Customer journeys
- Email automation
3.0/10★★☆☆☆Visit Userlist -
Best forWeb personalization and push campaigns
A focused choice for web personalization, segmentation, and push campaigns.
- Lead scoring
- Customer journeys
- Email automation
3.0/10★★☆☆☆Visit PushAd -
Best forSmall teams wanting affordable multichannel outreach
An affordable multichannel CRM with automation, inbox, workflows and sales tools.
3.0/10★★☆☆☆Visit Zixflow -
Best forSmall sales teams with basic outreach needs
A broad CRM and outreach toolkit with a free starting point and costly paid tiers.
3.0/10★★☆☆☆Visit site -
Best forSmall businesses using 1CRM
A broad campaign toolkit for small businesses already working with 1CRM.
- Lead scoring
- Lead capture forms
- Customer journeys
3.0/10★★☆☆☆Visit Lead Guerrilla
No tools match those filters.
Compare at a glance
| # | Tool | Free plan | Paid from | Email automation | Score |
|---|---|---|---|---|---|
| 51 | Drip | No | Yes | 4.5 | |
| 52 | Force24 | Yes | 4.4 | ||
| 53 | ActiveTrail | No | Yes | 4.3 | |
| 54 | Aritic PinPoint | Yes | $59/mo | 4.2 | |
| 55 | EngageBay | Yes | $11.04/user/mo | 4.1 | |
| 56 | Kartra | No | $52/mo | 4.1 | |
| 57 | Systeme.io | Yes | $17/mo | Yes | 4.0 |
| 58 | Marketing 360 | No | Yes | 3.9 | |
| 59 | Webmecanik Automation | No | €450/mo | Yes | 3.8 |
| 60 | LeadSquared | No | 3.7 | ||
| 61 | Twilio Segment | Yes | $120/mo | 3.6 | |
| 62 | Ortto | No | $199/mo | Yes | 3.5 |
| 63 | Insightly Marketing | No | Yes | 3.4 | |
| 64 | Plezi | No | Yes | 3.3 | |
| 65 | Encharge | No | Yes | 3.2 | |
| 66 | Upland Adestra | No | Yes | 3.0 | |
| 67 | Feathr | Yes | 3.0 | ||
| 68 | Ontraport | No | $83/mo | 3.0 | |
| 69 | HighLevel | No | $970/yr | 3.0 | |
| 70 | Keap | No | $2,988/yr | 3.0 | |
| 71 | HCL Unica Interact | No | 3.0 | ||
| 72 | iPresso | Yes | 3.0 | ||
| 73 | iPost | Yes | 3.0 | ||
| 74 | Pendula | No | A$2,000/mo | Yes | 3.0 |
| 75 | Genoo | No | $274/mo | Yes | 3.0 |
| 76 | Pulsate | 3.0 | |||
| 77 | Sam.ai | No | $47/user/mo | 3.0 | |
| 78 | emfluence Marketing Platform | Yes | 3.0 | ||
| 79 | Dittofeed | Yes | Yes | 3.0 | |
| 80 | Antics DMS | Yes | 3.0 | ||
| 81 | Selligent | 3.0 | |||
| 82 | Flashy | No | Yes | 3.0 | |
| 83 | Gamooga | Yes | 3.0 | ||
| 84 | Intempt Marketing | Yes | $19.20/seat/mo | Yes | 3.0 |
| 85 | Zapim Marketing Automation | Yes | 3.0 | ||
| 86 | DinMo | 3.0 | |||
| 87 | Regal | 3.0 | |||
| 88 | Experiture | No | Yes | 3.0 | |
| 89 | Remarkety | No | $25/mo | Yes | 3.0 |
| 90 | VBOUT | Yes | Yes | 3.0 | |
| 91 | Gleantap | No | 3.0 | ||
| 92 | GreenRope | No | 3.0 | ||
| 93 | FireDrum Email Marketing | Yes | Yes | 3.0 | |
| 94 | Click | Yes | 3.0 | ||
| 95 | eTrigue | 3.0 | |||
| 96 | Userlist | No | $149/mo | Yes | 3.0 |
| 97 | PushAd Marketing Automation | Yes | Yes | 3.0 | |
| 98 | Zixflow | Yes | $39/mo | 3.0 | |
| 99 | Marketing Optimizer | Yes | $249/mo | 3.0 | |
| 100 | Lead Guerrilla | No | $90/mo | Yes | 3.0 |
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update