Marketing Optimizer
Marketing Optimizer: A broad CRM and outreach suite with a useful free plan and high paid entry point. Ranked #40 of 52 in Lead Generation Software by our editors (5.3/10); pricing: Free plan; best for small businesses needing CRM and outreach together.
At a glance
- Editor score5.3 / 10
- PricingFree plan
- Best forSmall businesses needing CRM and outreach together
- Free planYes
- Paid from$249/mo
- Facts checked20 Sep 2026
Where it wins
- Free plan supports unlimited users and 5,000 leads
- Combines pipeline, routing, automation, tracking, SMS, and reporting
- RESTful API, custom webhooks, Zapier, and popular lead vendors
Where it doesn't
- Paid plans start at $249 per month
- No mobile app is listed
- No free trial is offered
Our verdict on Marketing Optimizer
Marketing Optimizer is a web-based CRM and lead-management platform for lead sellers, sales teams, marketers, digital agencies, and B2B brands. It brings contact and client management, visual sales pipelines, lead assignment and routing, drip email campaigns, automated outreach, segmentation, campaign tracking, SMS, analytics, payment processing, and client portals into one system. Its broad feature set suits small businesses that want CRM and lead-generation workflows together rather than a narrowly focused outreach tool.
The free plan gives unlimited users, management of 5,000 leads, 2,500 emails per month, and the ability to sell 500 leads per month. It also includes email and chat support plus Zapier integration. The paid plans use monthly flat-rate pricing: Startup costs $249 per month for 10,000 leads, 5,000 emails, 1,000 leads sold, and 6 tracking phone numbers; Growth costs $499 for 25,000 leads, 15,000 emails, and 3,000 leads sold; Advanced costs $799 for 100,000 leads, 50,000 emails, and 10,000 leads sold. All listed paid plans include unlimited users, 6 tracking phone numbers, and Zapier integration.
Platform fit is a notable strength. Marketing Optimizer runs on the web and offers a RESTful API, custom webhooks, Zapier, and integrations with popular lead vendors, giving teams options for connecting existing workflows. Its standout value is breadth: lead routing, email nurturing, website visitor and campaign tracking, ROI reporting, SMS notifications, payments, and client portals extend beyond basic contact management. That range makes it a practical choice for teams coordinating sales and marketing operations in one place. Businesses seeking a mobile app, a free trial, or a lower-cost paid tier should consider a more focused alternative.
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Marketing Optimizer pricing
All 4 Marketing Optimizer plans and prices →
Marketing Optimizer fact sheet
| Free plan | Yes |
|---|---|
| Paid from | $249/mo |
| Capture channels | Not verified |
| Lead scoring | Not verified |
| Lead routing | Not verified |
| Lead enrichment | Not verified |
| Visitor identification | Not verified |
| A/B testing | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | HIPAA |
| Support | Email, Live chat, Phone, Tickets |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 4 integrations: Zapier, RESTful API, Custom webhooks, Popular lead vendors |
| Pricing | Free plan (source) |
| Website | marketingoptimizer.com |
| Facts checked | 20 Sep 2026 |
Marketing Optimizer integrations
Marketing Optimizer lists 4 integrations on its own site.
- Zapier
- RESTful API
- Custom webhooks
- Popular lead vendors
Alternatives to Marketing Optimizer
- ActiveProspectA broad lead operations suite for teams that need validated, routed inbound leads.9.3
- eTrigueA broad B2B demand-generation suite for enterprise campaigns and visitor intelligence.9.1
- DriftrockA broad automotive lead operation layer for capture, qualification, routing, and sales tracking.9.0
See all Marketing Optimizer alternatives →
Also Ranked In
Marketing Optimizer is ranked in 3 of our directories.
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Featured on iTechGuides
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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