ActiveProspect
ActiveProspect: A strong fit for compliant lead validation and delivery, with less emphasis on pipeline management. Ranked #7 of 36 in Lead Management Software by our editors (8.0/10); pricing: Free plan; best for teams needing validation and compliant lead delivery.
At a glance
- Editor score8.0 / 10
- PricingFree plan
- Best forTeams needing validation and compliant lead delivery
- Free planYes
- Founded2004 · Austin, Texas, United States
- Facts checked20 Sep 2026
Where it wins
- Real-time validation, suppression checks, and duplicate detection
- Rules-based routing with CRM, marketing, and custom endpoint delivery
- TrustedForm consent documentation and conversion feedback
Where it doesn't
- Focused more on lead operations than full pipeline management
- Professional and Enterprise plans require annual contracts
- Usage-based pricing and separate fees can complicate budgeting
Our verdict on ActiveProspect
ActiveProspect provides consent-based marketing software for companies that acquire, sell, or distribute leads. Its product suite includes LeadConduit for real-time validation, enrichment, filtering, routing, delivery, and reporting; TrustedForm for documenting consumer consent; and SuppressionList for real-time list checks. The platform supports web and API access, with capabilities spanning multi-channel lead capture, lead scoring, lead routing, and lead enrichment. It is best suited to acquisition teams, lead sellers, distributors, and organizations that need documented consent and controlled delivery into downstream systems.
The platform’s core strength is operational control between lead capture and lead receipt. Real-time validation and filtering can support acceptance decisions, while demographic, fraud, and verification services add enrichment. Rules-based routing sends leads to CRMs, marketing systems, or custom endpoints, and response parsing plus conversion feedback can connect delivery activity with later outcomes. Integrations include Facebook Lead Ads, Google Lead Forms, Salesforce, HubSpot, Mailchimp, ActiveCampaign, AWS S3, and Unbounce. Custom connections are supported through an Open API, making ActiveProspect a practical fit for multi-system lead workflows.
Pricing is structured around Free, Self-Service, Professional, and Enterprise plans. The Free plan is described as free forever; Self-Service supports online sign-up and cancellation at any time, while Professional and Enterprise use annual contracts. ActiveProspect also describes pricing as usage-based, with product transaction and add-on fees potentially applying separately. That structure suits teams that want to start with a free option and expand into managed commercial plans, but it calls for careful budgeting around usage and additional charges. Choose ActiveProspect when validation, consent records, suppression checks, routing, and delivery are central requirements. Teams seeking a broader pipeline or nurture system should compare alternatives built around those functions.
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ActiveProspect pricing
All 4 ActiveProspect plans and prices →
ActiveProspect fact sheet
| Free plan | Yes |
|---|---|
| Paid from | Not verified |
| Lead capture | Not verified |
| Lead scoring | Yes |
| Lead routing | Yes |
| Nurture automation | Not verified |
| Sales handoff | Not verified |
| Lead limit | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | SOC 2 |
| Support | Email, Live chat, Tickets, Community, Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 500+ integrations: Facebook Lead Ads, Google Lead Forms, Salesforce, HubSpot, Mailchimp, ActiveCampaign … See all → |
| Pricing | Free plan (source) |
| Website | activeprospect.com |
| Facts checked | 20 Sep 2026 |
ActiveProspect integrations
ActiveProspect lists 500+ integrations on its own site — the 8 named here are the ones its pages call out.
- Facebook Lead Ads
- Google Lead Forms
- Salesforce
- HubSpot
- Mailchimp
- ActiveCampaign
- AWS S3
- Unbounce
See all ActiveProspect integrations →
Alternatives to ActiveProspect
- LeadSquaredA broad CRM for managing leads from capture through marketing, sales, and reporting.8.8
- LeadMasterA mature, broad CRM for teams that need lead-to-support management at $25 per user monthly.8.6
- noCRM.ioA focused, affordable pipeline tool for small teams that need structured follow-up.8.5
See all ActiveProspect alternatives →
ActiveProspect vs the competition
- ActiveProspect vs LeadSquared
- ActiveProspect vs LeadMaster
- ActiveProspect vs noCRM.io
- ActiveProspect vs VanillaSoft
- ActiveProspect vs Velocify
- ActiveProspect vs Convertr
Compare ActiveProspect with any tool side by side →
Also Ranked In
ActiveProspect is ranked in 2 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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