eTrigue
eTrigue: A broad B2B demand-generation suite for enterprise campaigns and visitor intelligence. Ranked #2 of 52 in Lead Generation Software by our editors (9.1/10); pricing: Pricing on request; best for enterprise campaign and visitor lead management.
At a glance
- Editor score9.1 / 10
- PricingPricing on request
- Best forEnterprise campaign and visitor lead management
- Lead scoringYes
- Facts checked22 Sep 2026
Where it wins
- Combines campaigns, landing pages, forms, scoring, alerts, and reporting
- Identifies anonymous visitors and enriches lead and company data
- Supports A/B testing, CRM connections, and event integrations
Where it doesn't
- Pricing requires contacting sales
- The listed integration set is relatively narrow
- Designed for cloud deployment through the web
Our verdict on eTrigue
eTrigue is a cloud-based partner marketing automation and lead acceleration product for B2B companies running channel-partner and demand-generation programs. Its DemandCenter and Lead Accelerator platforms cover multi-channel campaign execution, responsive landing pages, standard and progressive forms, prospect tracking, lead scoring, real-time alerts, reporting, and lead and company insights. It is aimed at mid-market and enterprise teams that need campaign operations, partner onboarding, execution, training, and reporting in one product family.
The strongest fit is for organizations that need more than basic form capture. eTrigue can identify anonymous website visitors, track their activity, and apply activity, demographic, relationship, and custom scoring. Rule-based real-time and scheduled alerts support lead routing, while Insights provides lead and company data enrichment. Campaign effectiveness dashboards and A/B testing add measurement and optimization capabilities for teams managing ongoing programs across multiple channels.
The commercial model is contact sales, with company materials describing flat-fee, program-based pricing and a platform-plus-services approach rather than a self-serve subscription. Its listed integrations are Salesforce, GoToWebinar, Zapier, and Google Ads, so teams with a more specialized or expansive ecosystem should review fit before choosing it. Support includes email, phone, tickets, and documentation, while GDPR compliance is listed. Choose eTrigue when enterprise campaign management, visitor identification, scoring, enrichment, and partner marketing services are central requirements; consider an alternative if transparent plan pricing or a broader integration catalog matters more.
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eTrigue pricing
eTrigue fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | Not verified |
| Capture channels | Multi-channel |
| Lead scoring | Yes |
| Lead routing | Yes |
| Lead enrichment | Yes |
| Visitor identification | Yes |
| A/B testing | Yes |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | GDPR |
| Support | Email, Phone, Tickets, Docs |
| Built for | Mid-market, Enterprise (editorial estimate) |
| Integrations | 4 integrations: Salesforce, GoToWebinar, Zapier, Google Ads |
| Pricing | Pricing on request |
| Website | etrigue.com |
| Facts checked | 22 Sep 2026 |
eTrigue integrations
eTrigue lists 4 integrations on its own site.
- Salesforce
- GoToWebinar
- Zapier
- Google Ads
Alternatives to eTrigue
- ActiveProspectA broad lead operations suite for teams that need validated, routed inbound leads.9.3
- DriftrockA broad automotive lead operation layer for capture, qualification, routing, and sales tracking.9.0
- involve.meBuild interactive lead funnels with scoring, routing, CRM, and email automation.8.9
See all eTrigue alternatives →
eTrigue vs the competition
- eTrigue vs ActiveProspect
- eTrigue vs Driftrock
- eTrigue vs involve.me
- eTrigue vs ConvertFlow
- eTrigue vs ScoreApp
- eTrigue vs Outgrow
Compare eTrigue with any tool side by side →
Also Ranked In
eTrigue is ranked in 2 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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