Pendula
Pendula: A capable multichannel automation platform whose AUD 2,000 monthly entry price limits its value. Ranked #74 of 128 in Marketing Automation Software by our editors (3.0/10); pricing: Paid; best for large teams sending high-volume multichannel messages.
At a glance
- Editor score3.0 / 10
- PricingPaid
- Best forLarge teams sending high-volume multichannel messages
- Free planNo
- Paid fromA$2,000/mo
- Email automationYes
- Founded2017 · Sydney, New South Wales, Australia
- Facts checked22 Sep 2026
Where it wins
- Branching journeys with real-time behavioural segmentation
- Email, SMS, WhatsApp, push, RCS and custom API channels
- CRM integrations, lead scoring and real-time analytics
Where it doesn't
- Starts at AUD 2,000 per month with no free plan
- Starter limits teams to one integration and three templates
- Broader platform pricing and plan scope are not consistently presented
Our verdict on Pendula
Pendula is a cloud SaaS customer engagement platform for marketing and customer-experience teams managing high-volume communications. Its drag-and-drop workflow builder supports automated customer journeys, branching logic, condition-based messaging and real-time audience segmentation. Teams can coordinate email, SMS, WhatsApp, push notifications and RCS campaigns, while also using CSV activation, engagement-based lead scoring, lead qualification and campaign analytics. It fits small, mid-market and enterprise organisations, though its feature breadth and pricing are most aligned with larger teams that can justify substantial messaging investment.
Pricing is centred on paid plans, with no free plan. Starter costs AUD 2,000 per month and includes one AI Agent, three pre-built templates, one integration, email, SMS and WhatsApp messaging, unlimited seats, priority support and training. Builder costs AUD 5,000 per month and adds three AI Agents, nine pre-built templates in total, three integrations, unlimited seats, HIPAA/SOC 2 compliance and the same core channels. Scaler includes unlimited AI Agents, custom-built templates, customisable integrations, unlimited outcomes, any channel including voice, social and custom APIs, plus SLA guarantees. The entry price makes Pendula a difficult fit for smaller teams or buyers seeking a low-cost automation tool.
Its strongest case is the combination of journey design, channel breadth and ecosystem connectivity. Listed integrations include Salesforce, HubSpot, Microsoft Dynamics, Zuora, Zendesk, Customer.io, Marketo, Xero, Amazon SES and Airtable, while the platform also offers API access. Compliance coverage includes SOC 2, ISO 27001, GDPR and HIPAA, and support is available through email, chat, phone, tickets, community and documentation. Choose Pendula when advanced branching, real-time segmentation and high-volume multichannel delivery matter more than entry price. Consider an alternative if you need a free plan, a lower starting cost or a simpler automation scope.
Your product? Our editors can test Pendula in depth and publish a review, labelled as paid · from $149/mo →
Pendula pricing
All 3 Pendula plans and prices →
Pendula fact sheet
| Free plan | No |
|---|---|
| Paid from | A$2,000/mo |
| Email automation | Yes |
| Customer journeys | Yes |
| Lead scoring | Yes |
| Lead capture forms | Not verified |
| CRM integrations | Multiple |
| Included contacts | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | SOC 2, ISO 27001, GDPR, HIPAA |
| Support | Email, Live chat, Phone, Tickets, Community, Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 80+ integrations: Salesforce, HubSpot, Microsoft Dynamics, Zuora, Zendesk, Customer.io … See all → |
| Pricing | Paid (source) |
| Website | pendula.com |
| Facts checked | 22 Sep 2026 |
Pendula integrations
Pendula lists 80+ integrations on its own site — the 10 named here are the ones its pages call out.
- Salesforce
- HubSpot
- Microsoft Dynamics
- Zuora
- Zendesk
- Customer.io
- Marketo
- Xero
- Amazon SES
- Airtable
See all Pendula integrations →
Alternatives to Pendula
- HubSpot Marketing HubA broad marketing automation suite with a free plan and visual workflows.9.4
- Adobe Marketo EngageA broad enterprise platform for account-based campaigns, nurture, scoring, and attribution.9.3
- BrazeA broad orchestration platform for large teams, with customized pricing and limited transparency.9.2
See all Pendula alternatives →
Used Pendula? Be the first to review it
The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used Pendula for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
Write a reviewTwo minutes · verified accounts only · read by an editor before it appears
Featured on iTechGuides
Pendula is listed in our Marketing Automation Software directory. Add the badge to your site — it links back to this page.
<a href="https://www.itechguides.com/products/pendula/"><img src="https://www.itechguides.com/best/badge/pendula.svg" alt="Featured on iTechGuides" width="230" height="46"></a>
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update