Userlist
Userlist: A focused SaaS lifecycle platform with strong workflow depth but a high starting price. Ranked #96 of 128 in Marketing Automation Software by our editors (3.0/10); pricing: 14-day trial; best for saaS teams automating product-led lifecycle messaging.
At a glance
- Editor score3.0 / 10
- Pricing14-day trial
- Best forSaaS teams automating product-led lifecycle messaging
- Free planNo
- Paid from$149/mo
- Email automationYes
- Founded2017 · Atlanta, Georgia, United States
- Facts checked22 Sep 2026
Where it wins
- Combines marketing, lifecycle, transactional, and in-app messaging
- Supports behavioral workflows and company-level segmentation
- Adds forms, testing, conversion goals, webhooks, and automation actions
Where it doesn't
- Starts at $149 per month on the Basic plan
- No free plan is available
- A card is required for the 14-day trial
Our verdict on Userlist
Userlist is a cloud marketing automation platform for growing SaaS companies that need to coordinate lead and product-user communications. It covers marketing, lifecycle, transactional, and in-app messaging, with visual workflows, behavioral segmentation, company accounts, forms, broadcasts, subscription preferences, conversion goals, and performance reporting. Web and API access support teams synchronizing product data and automating onboarding, activation, retention, and customer-success communications.
The feature set is particularly focused on SaaS lifecycle work. Workflows can use behavioral, recurring, anniversary, and multiple triggers, while dynamic user and company segmentation supports company-level automation and many-to-many relationships. Embedded and hosted lead-capture forms extend the system beyond email, and A/B/C testing plus conversion goals help connect messages with outcomes. Integrations include Amplitude, Appcues, Intercom, Mixpanel, Segment, Zapier, Make, JavaScript, and other listed tools, giving product, analytics, support, and automation systems several connection points.
Pricing starts with Basic at $149 per month and includes marketing and lifecycle email, in-app messages, internal notifications, visual workflows, transactional email, and company accounts. Professional adds A/B split testing, conversion goals, advanced workflow features, advanced integrations, and group training. Enterprise adds custom message limits, a custom company-level integration, done-for-you data planning, a dedicated account manager, and monthly review calls. The published offer includes a 14-day trial, requires a card, and has no free plan. Userlist suits small, mid-market, and enterprise SaaS teams that value focused lifecycle and company-level automation. Teams prioritizing a lower entry price or a free tier should consider an alternative.
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Userlist pricing
All 3 Userlist plans and prices →
Userlist fact sheet
| Free plan | No |
|---|---|
| Paid from | $149/mo |
| Email automation | Yes |
| Customer journeys | Yes |
| Lead scoring | Not verified |
| Lead capture forms | Yes |
| CRM integrations | Multiple |
| Included contacts | 10000 contacts |
| Free trial | 14 days · card required |
| Deployment | Cloud |
| Platforms | Web |
| Support | Email, Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 13 integrations: ActiveCampaign, Amplitude, Apollo, Appcues, Attio, Airtable … See all → |
| Pricing | 14-day trial (source) |
| Website | userlist.com |
| Facts checked | 22 Sep 2026 |
Userlist integrations
Userlist lists 13 integrations on its own site.
- ActiveCampaign
- Amplitude
- Apollo
- Appcues
- Attio
- Airtable
- Intercom
- JavaScript
- Jira
- Mixpanel
- Segment
- Zapier
- Make
See all Userlist integrations →
Alternatives to Userlist
- HubSpot Marketing HubA broad marketing automation suite with a free plan and visual workflows.9.4
- Adobe Marketo EngageA broad enterprise platform for account-based campaigns, nurture, scoring, and attribution.9.3
- BrazeA broad orchestration platform for large teams, with customized pricing and limited transparency.9.2
See all Userlist alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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