Best Adobe Campaign Alternatives in 2026
The top Adobe Campaign alternatives are HubSpot Marketing Hub, Adobe Marketo Engage and Braze: 15 marketing automation software our editors would look at instead of Adobe Campaign, in our ranking order.
Adobe Campaign: A strong fit for complex Adobe-centered campaign operations, with custom pricing and enterprise tiers. Where it falls short: pricing requires contacting sales.
Switching from Adobe Campaign? For most marketing automation software buyers the best Adobe Campaign alternative is HubSpot Marketing Hub, built for teams wanting broad automation with a free entry tier. On a budget, Zoho Marketing Automation starts at $14/mo. Mautic offers the most included contacts (50000 contacts).
Why People Look for an Adobe Campaign Alternative
- Pricing requires contacting sales
- There is no free plan
- Lead scoring is not a standard out-of-the-box capability
- No free plan — 8 of the alternatives below have it
Quick Picks by What You Need
- Best overallHubSpot Marketing Hub9.4
Teams wanting broad automation with a free entry tier
Visit HubSpot Marketing Hub - Lowest priceZoho Marketing Automation8.4
Paid plans from $14/mo
Visit Zoho Marketing Automation - Best free optionHubSpot Marketing Hub9.4
Has a free plan (Adobe Campaign has none)
Visit HubSpot Marketing Hub - Most included contactsMautic8.1
50000 contacts
Visit Mautic
All 15 Adobe Campaign Alternatives, Ranked
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. How we rank.
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Best forTeams wanting broad automation with a free entry tier
- Better than Adobe Campaign:
- Free plan
- Editor score 9.4 vs 9.0
A broad marketing automation suite with a free plan and visual workflows.
- Lead scoring
- Lead capture forms
- Customer journeys
9.4/10★★★★★Visit HubSpot -
Best forB2B enterprises needing account-based automation
- Better than Adobe Campaign:
- Editor score 9.3 vs 9.0
A broad enterprise platform for account-based campaigns, nurture, scoring, and attribution.
- Lead scoring
- Lead capture forms
- Customer journeys
9.3/10★★★★★Visit Adobe Marketo -
Best forLarge teams needing cross-channel orchestration
- Better than Adobe Campaign:
- Editor score 9.2 vs 9.0
A broad orchestration platform for large teams, with customized pricing and limited transparency.
- Lead scoring
- Lead capture forms
- Customer journeys
9.2/10★★★★★Visit Braze -
Best forEnterprise data-driven orchestration
- Better than Adobe Campaign:
- Editor score 9.1 vs 9.0
A broad enterprise platform for governed data, journeys, activation and marketing decisioning.
9.1/10★★★★★Visit SAS -
Best forSmall teams wanting an all-in-one marketing suite
A broad marketing suite for small teams that need automation, campaigns, and analytics together.
- Lead scoring
- Lead capture forms
- Customer journeys
8.9/10★★★★☆Visit Zoho -
Best forSmall teams needing affordable multichannel journeys
- Better than Adobe Campaign:
- Free plan
A low-cost option for small teams that need multichannel marketing journeys.
- Lead scoring
- Lead capture forms
- Customer journeys
Free plan · paid from $15/mo (annual) · 21-day trial Our Freshmarketer verdict → Visit Freshmarketer8.8/10★★★★☆Visit Freshmarketer -
Best forEcommerce teams focused on behavioral marketing
- Better than Adobe Campaign:
- Free plan
A broad behavioral marketing platform for ecommerce teams running email, SMS, and push campaigns.
- Email automation
8.7/10★★★★☆Visit Klaviyo -
Best forEstablished teams needing deep campaign automation
A deep automation suite for established teams that do not need a free plan.
- Email automation
8.6/10★★★★☆Visit ActiveCampaign -
Best forSmall teams starting with email automation
- Better than Adobe Campaign:
- Free plan
A broad email automation suite with a practical free entry point for small teams.
- Email automation
8.5/10★★★★☆Visit Mailchimp -
Best forBudget-conscious teams wanting broad channels
Broad channel coverage and Zoho ecosystem integration at a low annual starting price.
- Lead scoring
- Lead capture forms
- Customer journeys
8.4/10★★★★☆Visit Zoho -
Best forEmail-first teams and ecommerce marketers
- Better than Adobe Campaign:
- Free plan
A broad email-first automation suite with ecommerce, landing pages, and AI tools.
- Email automation
8.3/10★★★★☆Visit GetResponse -
Best forTeams wanting free-to-enter CRM-connected automation
- Better than Adobe Campaign:
- Free plan
A CRM-connected automation platform with a free entry point and costly advanced tiers.
- Lead scoring
- Lead capture forms
- Customer journeys
8.2/10★★★★☆Visit HubSpot -
Best forOrganizations already using the Odoo ecosystem
- Better than Adobe Campaign:
- Free plan
A capable choice for organizations that already run marketing and customer data in Odoo.
- Lead scoring
- Lead capture forms
- Customer journeys
8.2/10★★★★☆Visit Odoo -
Best forTechnical teams wanting open-source automation
- Better than Adobe Campaign:
- Free plan
A flexible self-hosted automation suite with strong workflow and API capabilities.
- Lead scoring
- Lead capture forms
- Customer journeys
8.1/10★★★★☆Visit Mautic -
Best forLarge Salesforce enterprises with complex journeys
A Salesforce-centered platform for complex, high-volume customer journeys and lifecycle campaigns.
- Lead scoring
- Lead capture forms
- Customer journeys
8.0/10★★★★☆Visit Salesforce
Adobe Campaign Alternatives: Common Questions
What is the best alternative to Adobe Campaign?
HubSpot Marketing Hub: #1 in our Marketing Automation Software ranking, with an editor score of 9.4 out of 10. A broad marketing automation suite with a free plan and visual workflows.
Is there a free alternative to Adobe Campaign?
Yes. HubSpot Marketing Hub, Freshmarketer, Klaviyo, Mailchimp and GetResponse have a free plan or a free tier (8 of the 15 alternatives on this page).
What is the cheapest paid alternative to Adobe Campaign?
Of the alternatives here that publish a price, Zoho Marketing Automation starts lowest, at $14/mo.
Why do people look for Adobe Campaign alternatives?
Pricing requires contacting sales; There is no free plan; Lead scoring is not a standard out-of-the-box capability.
Which Adobe Campaign alternative has the most included contacts?
Mautic, with 50000 contacts.
How do I switch from Adobe Campaign?
Export your data from Adobe Campaign (most tools have an export in their settings). Sign up for the alternative; start on its free plan or trial if it has one. Import your export and set up the integrations your team relies on. Run both side by side for a short while, then cancel Adobe Campaign.
How to Switch from Adobe Campaign
- Export your data from Adobe Campaign (most tools have an export in their settings).
- Sign up for the alternative; start on its free plan or trial if it has one.
- Import your export and set up the integrations your team relies on.
- Run both side by side for a short while, then cancel Adobe Campaign.
Adobe Campaign vs Each Alternative
| # | Tool | Free plan | Paid from | Email automation | Customer journeys | Lead scoring | Lead capture forms | Score |
|---|---|---|---|---|---|---|---|---|
| 5 | Adobe Campaign | No | — | Yes | Yes | — | Yes | 9.0 |
| 1 | HubSpot Marketing Hub | Yes | — | Yes | Yes | Yes | Yes | 9.4 |
| 2 | Adobe Marketo Engage | No | — | Yes | Yes | Yes | Yes | 9.3 |
| 3 | Braze | — | — | Yes | Yes | Yes | Yes | 9.2 |
| 4 | SAS Customer Intelligence 360 | — | — | — | — | — | — | 9.1 |
| 6 | Zoho Marketing Plus | No | $25/user/mo | Yes | Yes | Yes | Yes | 8.9 |
| 7 | Freshmarketer | Yes | $15/mo | Yes | Yes | Yes | Yes | 8.8 |
| 8 | Klaviyo | Yes | — | Yes | — | — | — | 8.7 |
| 9 | ActiveCampaign | No | — | Yes | — | — | — | 8.6 |
| 10 | Mailchimp | Yes | — | Yes | — | — | — | 8.5 |
| 11 | Zoho Marketing Automation | No | $14/mo | Yes | Yes | Yes | Yes | 8.4 |
| 12 | GetResponse | Yes | $15.58/mo | Yes | — | — | — | 8.3 |
| 13 | HubSpot Landing Pages | Yes | — | Yes | Yes | Yes | Yes | 8.2 |
| 14 | Odoo Marketing Automation | Yes | — | Yes | Yes | Yes | Yes | 8.2 |
| 15 | Mautic | Yes | €247.5/mo | Yes | Yes | Yes | Yes | 8.1 |
| 16 | Salesforce Marketing Cloud Engagement | No | $2,000/mo | Yes | Yes | Yes | Yes | 8.0 |
Head-to-Head
- Adobe Campaign vs HubSpot Marketing Hub
- Adobe Campaign vs Adobe Marketo Engage
- Adobe Campaign vs Braze
- Adobe Campaign vs SAS Customer Intelligence 360
- Adobe Campaign vs Zoho Marketing Plus
- Adobe Campaign vs Freshmarketer
Guides on Marketing Automation Software
- Best Marketing Automation Tools Review 2026: Which Platform Fits Your Business?Aug 2026
- 24 Best Marketing Automation Tools for Small Businesses (2025): Use-Case Guide Updated August 2026Aug 2026
- How to Choose a Marketing Automation ToolOct 2026
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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