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Head-to-head · Google Workspace for Sales Software

Capsule CRM vs Apptivo CRM

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Capsule CRM #5 in Google Workspace for Sales Software 8.6/10 Free plan · 14-day trial Free planFree trial✓ 0 of 4 features Visit Capsule CRM
Apptivo CRM #8 in Google Workspace for Sales Software 8.3/10 14-day trial Free trial✓ 0 of 4 features Visit Apptivo

Capsule CRM leads on 1 check, Apptivo CRM on 0, and 0 are even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreCapsule CRM · 8.6/10
  • Free planonly Capsule CRM
  • Free trialboth

Capsule CRM scores higher on our rubric for google workspace for sales software: 8.6 against 8.3 out of 10; our editors rank them #5 and #8.

Capsule CRM offers free plan; Apptivo CRM doesn't.

Capsule CRM is the better fit for small teams starting with a free CRM. Apptivo CRM is the better fit for businesses needing CRM plus invoicing workflows.

  • Capsule CRM fits best

    Small teams starting with a free CRM

  • Apptivo CRM fits best

    Businesses needing CRM plus invoicing workflows

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Capsule CRM 8.6/10 Visit ↗ Apptivo CRM 8.3/10 Visit ↗
At a glance
Editor score 8.6 8.3
Ranking #5 in Google Workspace for Sales Software #8 in Google Workspace for Sales Software
Best for Small teams starting with a free CRM Businesses needing CRM plus invoicing workflows
Pricing model Free plan + paid Paid
Starting price — —
Free plan ✓ (best) —
Free trial 14 days 14 days
Free trial length 14 days · no card needed 14 days · no card needed
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Support Email, Docs Email, Live chat, Phone, Docs · 24/7
Compliance SOC 2, GDPR, PCI DSS, 2FA SOC 2, GDPR, SSO/SAML
Integrations 100+ integrations 50+ integrations
Built for Solo, Small business, Mid-market Small business, Mid-market, Enterprise
Features Capsule CRM 0/4 · Apptivo CRM 0/4
Gmail sync Not checked yet Not checked yet
Pipeline management Not checked yet Not checked yet
Email tracking Not checked yet Not checked yet
Calendar integration Not checked yet Not checked yet
Specs
Mail merge limit Not checked yet Not checked yet
Workspace deployment Not checked yet Not checked yet
Our review
Pros
  • Free plan includes contacts, opportunities and a visual sales pipeline
  • Connects with Google Workspace, Gmail and a broad range of third-party tools
  • AI features include pipeline generation, summaries and contact enrichment
  • Combines lead, contact, pipeline, quote, and invoice management
  • Workflow capacity scales from 25 to 300 across paid tiers
  • Offers mobile apps, REST API, and 50 third-party integrations
Cons
  • The free plan is limited to two users
  • Workflow automations are included from the Growth plan
  • Premium integrations are a Starter-plan feature
  • No free plan; the product is paid
  • Broader business-app suite may be more than a sales-only team needs
  • Discounted annual plan fees are non-refundable
Our verdict

Capsule CRM brings customer records, conversations, opportunities, tasks and projects into a cloud-based workspace for individuals, small businesses and growing sales teams. Its free plan covers contacts and opportunities, a sales…

Read the review →

Apptivo CRM brings sales records, communication, and business workflows into a cloud-based system for small businesses, growing teams, and larger organizations. Teams can manage leads and contacts, track opportunities through sales…

Read the review →
  1. Capsule CRMGoogle Workspace for Sales Software 8.6Free plan · 14-day trial
  2. Apptivo CRMGoogle Workspace for Sales Software 8.314-day trial

Strengths and trade-offs

  • Capsule CRM — where it wins

    • Free plan includes contacts, opportunities and a visual sales pipeline
    • Connects with Google Workspace, Gmail and a broad range of third-party tools
    • AI features include pipeline generation, summaries and contact enrichment

    Where it doesn't

    • The free plan is limited to two users
    • Workflow automations are included from the Growth plan
    • Premium integrations are a Starter-plan feature

  • Apptivo CRM — where it wins

    • Combines lead, contact, pipeline, quote, and invoice management
    • Workflow capacity scales from 25 to 300 across paid tiers
    • Offers mobile apps, REST API, and 50 third-party integrations

    Where it doesn't

    • No free plan; the product is paid
    • Broader business-app suite may be more than a sales-only team needs
    • Discounted annual plan fees are non-refundable
  • Capsule CRM8.6/10 · Free plan · 14-day trial

    Capsule combines visual sales pipelines, customer records and workflow tools for growing teams.

    Visit Capsule CRMFull verdict →
  • Apptivo CRM8.3/10 · 14-day trial

    A configurable CRM that brings sales pipelines, email workflows, quotes, and invoicing together.

    Visit ApptivoFull verdict →

More comparisons

All google workspace for sales software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update