Head-to-head · Google Workspace for Sales Software
Copper CRM vs Apptivo CRM
Copper CRM leads on 0 checks, Apptivo CRM on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreCopper CRM · 8.8/10
- Free trialboth
Copper CRM scores higher on our rubric for google workspace for sales software: 8.8 against 8.3 out of 10; our editors rank them #4 and #8.
Copper CRM is the better fit for google-centric service teams managing client relationships. Apptivo CRM is the better fit for businesses needing CRM plus invoicing workflows.
- Copper CRM fits best
Google-centric service teams managing client relationships
- Apptivo CRM fits best
Businesses needing CRM plus invoicing workflows
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Side by side
| Feature | Copper CRM 8.8/10 Visit ↗ | Apptivo CRM 8.3/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.8 | 8.3 |
| Ranking | #4 in Google Workspace for Sales Software | #8 in Google Workspace for Sales Software |
| Best for | Google-centric service teams managing client relationships | Businesses needing CRM plus invoicing workflows |
| Pricing model | Paid | Paid |
| Starting price | $23/seat/mo | — |
| Free plan | — | — |
| Free trial | 14 days | 14 days |
| Free trial length | 14 days · no card needed | 14 days · no card needed |
| Deployment | Cloud, Mobile, Browser extension | Cloud, Mobile |
| Platforms | Web, iOS, Android, Chrome extension | Web, iOS, Android |
| Support | Live chat, Email, Docs | Email, Live chat, Phone, Docs · 24/7 |
| Compliance | SSO/SAML, 2FA, GDPR | SOC 2, GDPR, SSO/SAML |
| Integrations | 5,000+ integrations | 50+ integrations |
| Built for | Solo, Small business, Mid-market | Small business, Mid-market, Enterprise |
| Features Copper CRM 0/4 · Apptivo CRM 0/4 | ||
| Gmail sync | Not checked yet | Not checked yet |
| Pipeline management | Not checked yet | Not checked yet |
| Email tracking | Not checked yet | Not checked yet |
| Calendar integration | Not checked yet | Not checked yet |
| Specs | ||
| Mail merge limit | Not checked yet | Not checked yet |
| Workspace deployment | Not checked yet | Not checked yet |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | Copper is a cloud CRM for relationship-focused businesses, including agencies, consultants, creators and financial-services teams. It brings contacts, leads, opportunities, projects, tasks and reporting into a system designed to work… Read the review → |
Apptivo CRM brings sales records, communication, and business workflows into a cloud-based system for small businesses, growing teams, and larger organizations. Teams can manage leads and contacts, track opportunities through sales… Read the review → |
Strengths and trade-offs
Copper CRM — where it wins
- Syncs Gmail email, contacts and files with Google Workspace
- Automates pipeline emails, reminders, tasks and workflows
- Offers mobile apps, AI email writing and 5,000 integrations
Where it doesn't
- No free plan; paid access starts at $23 per seat monthly billed annually
- Monthly billing costs more than annual billing across all plans
- Advanced features such as revenue tracking start on Professional
Apptivo CRM — where it wins
- Combines lead, contact, pipeline, quote, and invoice management
- Workflow capacity scales from 25 to 300 across paid tiers
- Offers mobile apps, REST API, and 50 third-party integrations
Where it doesn't
- No free plan; the product is paid
- Broader business-app suite may be more than a sales-only team needs
- Discounted annual plan fees are non-refundable
- Copper CRM8.8/10 · 14-day trial
Copper pairs customizable sales pipelines with Gmail, Calendar and Drive workflows.
Visit Copper CRMFull verdict → - Apptivo CRM8.3/10 · 14-day trial
A configurable CRM that brings sales pipelines, email workflows, quotes, and invoicing together.
Visit ApptivoFull verdict →
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All google workspace for sales software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update







