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Head-to-head · Google Workspace for Sales Software

Copper CRM vs Apptivo CRM

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Copper CRM #4 in Google Workspace for Sales Software 8.8/10 14-day trial Free trial✓ 0 of 4 features Visit Copper CRM
Apptivo CRM #8 in Google Workspace for Sales Software 8.3/10 14-day trial Free trial✓ 0 of 4 features Visit Apptivo

Copper CRM leads on 0 checks, Apptivo CRM on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreCopper CRM · 8.8/10
  • Free trialboth

Copper CRM scores higher on our rubric for google workspace for sales software: 8.8 against 8.3 out of 10; our editors rank them #4 and #8.

Copper CRM is the better fit for google-centric service teams managing client relationships. Apptivo CRM is the better fit for businesses needing CRM plus invoicing workflows.

  • Copper CRM fits best

    Google-centric service teams managing client relationships

  • Apptivo CRM fits best

    Businesses needing CRM plus invoicing workflows

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Copper CRM 8.8/10 Visit ↗ Apptivo CRM 8.3/10 Visit ↗
At a glance
Editor score 8.8 8.3
Ranking #4 in Google Workspace for Sales Software #8 in Google Workspace for Sales Software
Best for Google-centric service teams managing client relationships Businesses needing CRM plus invoicing workflows
Pricing model Paid Paid
Starting price $23/seat/mo —
Free plan — —
Free trial 14 days 14 days
Free trial length 14 days · no card needed 14 days · no card needed
Deployment Cloud, Mobile, Browser extension Cloud, Mobile
Platforms Web, iOS, Android, Chrome extension Web, iOS, Android
Support Live chat, Email, Docs Email, Live chat, Phone, Docs · 24/7
Compliance SSO/SAML, 2FA, GDPR SOC 2, GDPR, SSO/SAML
Integrations 5,000+ integrations 50+ integrations
Built for Solo, Small business, Mid-market Small business, Mid-market, Enterprise
Features Copper CRM 0/4 · Apptivo CRM 0/4
Gmail sync Not checked yet Not checked yet
Pipeline management Not checked yet Not checked yet
Email tracking Not checked yet Not checked yet
Calendar integration Not checked yet Not checked yet
Specs
Mail merge limit Not checked yet Not checked yet
Workspace deployment Not checked yet Not checked yet
Our review
Pros
  • Syncs Gmail email, contacts and files with Google Workspace
  • Automates pipeline emails, reminders, tasks and workflows
  • Offers mobile apps, AI email writing and 5,000 integrations
  • Combines lead, contact, pipeline, quote, and invoice management
  • Workflow capacity scales from 25 to 300 across paid tiers
  • Offers mobile apps, REST API, and 50 third-party integrations
Cons
  • No free plan; paid access starts at $23 per seat monthly billed annually
  • Monthly billing costs more than annual billing across all plans
  • Advanced features such as revenue tracking start on Professional
  • No free plan; the product is paid
  • Broader business-app suite may be more than a sales-only team needs
  • Discounted annual plan fees are non-refundable
Our verdict

Copper is a cloud CRM for relationship-focused businesses, including agencies, consultants, creators and financial-services teams. It brings contacts, leads, opportunities, projects, tasks and reporting into a system designed to work…

Read the review →

Apptivo CRM brings sales records, communication, and business workflows into a cloud-based system for small businesses, growing teams, and larger organizations. Teams can manage leads and contacts, track opportunities through sales…

Read the review →
  1. Copper CRMGoogle Workspace for Sales Software 8.814-day trial
  2. Apptivo CRMGoogle Workspace for Sales Software 8.314-day trial

Strengths and trade-offs

  • Copper CRM — where it wins

    • Syncs Gmail email, contacts and files with Google Workspace
    • Automates pipeline emails, reminders, tasks and workflows
    • Offers mobile apps, AI email writing and 5,000 integrations

    Where it doesn't

    • No free plan; paid access starts at $23 per seat monthly billed annually
    • Monthly billing costs more than annual billing across all plans
    • Advanced features such as revenue tracking start on Professional
  • Apptivo CRM — where it wins

    • Combines lead, contact, pipeline, quote, and invoice management
    • Workflow capacity scales from 25 to 300 across paid tiers
    • Offers mobile apps, REST API, and 50 third-party integrations

    Where it doesn't

    • No free plan; the product is paid
    • Broader business-app suite may be more than a sales-only team needs
    • Discounted annual plan fees are non-refundable
  • Copper CRM8.8/10 · 14-day trial

    Copper pairs customizable sales pipelines with Gmail, Calendar and Drive workflows.

    Visit Copper CRMFull verdict →
  • Apptivo CRM8.3/10 · 14-day trial

    A configurable CRM that brings sales pipelines, email workflows, quotes, and invoicing together.

    Visit ApptivoFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update