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Head-to-head · Google Workspace for Sales Software

Pipedrive vs Apptivo CRM

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Pipedrive #3 in Google Workspace for Sales Software 9.0/10 14-day trial Free trial✓ 0 of 4 features Visit Pipedrive
Apptivo CRM #8 in Google Workspace for Sales Software 8.3/10 14-day trial Free trial✓ 0 of 4 features Visit Apptivo

Pipedrive leads on 0 checks, Apptivo CRM on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scorePipedrive · 9.0/10
  • Free trialboth

Pipedrive scores higher on our rubric for google workspace for sales software: 9.0 against 8.3 out of 10; our editors rank them #3 and #8.

Pipedrive is the better fit for sales teams focused on pipeline execution. Apptivo CRM is the better fit for businesses needing CRM plus invoicing workflows.

  • Pipedrive fits best

    Sales teams focused on pipeline execution

  • Apptivo CRM fits best

    Businesses needing CRM plus invoicing workflows

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Pipedrive 9.0/10 Visit ↗ Apptivo CRM 8.3/10 Visit ↗
At a glance
Editor score 9.0 8.3
Ranking #3 in Google Workspace for Sales Software #8 in Google Workspace for Sales Software
Best for Sales teams focused on pipeline execution Businesses needing CRM plus invoicing workflows
Pricing model Paid Paid
Starting price — —
Free plan — —
Free trial 14 days 14 days
Free trial length 14 days · no card needed 14 days · no card needed
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Support Email, Live chat, Phone · 24/7 Email, Live chat, Phone, Docs · 24/7
Compliance SOC 2, ISO 27001, GDPR, 2FA, SSO/SAML SOC 2, GDPR, SSO/SAML
Integrations 500+ integrations 50+ integrations
Built for Small business, Mid-market Small business, Mid-market, Enterprise
Features Pipedrive 0/4 · Apptivo CRM 0/4
Gmail sync Not checked yet Not checked yet
Pipeline management Not checked yet Not checked yet
Email tracking Not checked yet Not checked yet
Calendar integration Not checked yet Not checked yet
Specs
Mail merge limit Not checked yet Not checked yet
Workspace deployment Not checked yet Not checked yet
Our review
Pros
  • Visual pipelines organize leads, contacts and deals
  • Email sync, workflow automation and forecasting support sales execution
  • Available on web, Android and iOS, with 500+ integrations
  • Combines lead, contact, pipeline, quote, and invoice management
  • Workflow capacity scales from 25 to 300 across paid tiers
  • Offers mobile apps, REST API, and 50 third-party integrations
Cons
  • No free plan; access starts with a paid subscription
  • Advanced capabilities such as lead routing and e-signatures are on Premium
  • Some teams may want a broader platform than a sales-focused CRM
  • No free plan; the product is paid
  • Broader business-app suite may be more than a sales-only team needs
  • Discounted annual plan fees are non-refundable
Our verdict

Pipedrive is a cloud-based CRM for sales teams and small to medium-sized businesses that want to organize pipeline work in one place. Its visual, Kanban-style pipelines sit alongside lead, contact and deal management, activity tracking,…

Read the review →

Apptivo CRM brings sales records, communication, and business workflows into a cloud-based system for small businesses, growing teams, and larger organizations. Teams can manage leads and contacts, track opportunities through sales…

Read the review →
  1. PipedriveGoogle Workspace for Sales Software 9.014-day trial
  2. Apptivo CRMGoogle Workspace for Sales Software 8.314-day trial

Strengths and trade-offs

  • Pipedrive — where it wins

    • Visual pipelines organize leads, contacts and deals
    • Email sync, workflow automation and forecasting support sales execution
    • Available on web, Android and iOS, with 500+ integrations

    Where it doesn't

    • No free plan; access starts with a paid subscription
    • Advanced capabilities such as lead routing and e-signatures are on Premium
    • Some teams may want a broader platform than a sales-focused CRM
  • Apptivo CRM — where it wins

    • Combines lead, contact, pipeline, quote, and invoice management
    • Workflow capacity scales from 25 to 300 across paid tiers
    • Offers mobile apps, REST API, and 50 third-party integrations

    Where it doesn't

    • No free plan; the product is paid
    • Broader business-app suite may be more than a sales-only team needs
    • Discounted annual plan fees are non-refundable
  • Pipedrive9.0/10 · 14-day trial

    A paid sales CRM built around visual pipelines, with automation, forecasting and AI tools.

    Visit PipedriveFull verdict →
  • Apptivo CRM8.3/10 · 14-day trial

    A configurable CRM that brings sales pipelines, email workflows, quotes, and invoicing together.

    Visit ApptivoFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update