Head-to-head · Google Workspace for Sales Software
Pipedrive vs Apptivo CRM
Pipedrive leads on 0 checks, Apptivo CRM on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scorePipedrive · 9.0/10
- Free trialboth
Pipedrive scores higher on our rubric for google workspace for sales software: 9.0 against 8.3 out of 10; our editors rank them #3 and #8.
Pipedrive is the better fit for sales teams focused on pipeline execution. Apptivo CRM is the better fit for businesses needing CRM plus invoicing workflows.
- Pipedrive fits best
Sales teams focused on pipeline execution
- Apptivo CRM fits best
Businesses needing CRM plus invoicing workflows
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Side by side
| Feature | Pipedrive 9.0/10 Visit ↗ | Apptivo CRM 8.3/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 9.0 | 8.3 |
| Ranking | #3 in Google Workspace for Sales Software | #8 in Google Workspace for Sales Software |
| Best for | Sales teams focused on pipeline execution | Businesses needing CRM plus invoicing workflows |
| Pricing model | Paid | Paid |
| Starting price | — | — |
| Free plan | — | — |
| Free trial | 14 days | 14 days |
| Free trial length | 14 days · no card needed | 14 days · no card needed |
| Deployment | Cloud, Mobile | Cloud, Mobile |
| Platforms | Web, iOS, Android | Web, iOS, Android |
| Support | Email, Live chat, Phone · 24/7 | Email, Live chat, Phone, Docs · 24/7 |
| Compliance | SOC 2, ISO 27001, GDPR, 2FA, SSO/SAML | SOC 2, GDPR, SSO/SAML |
| Integrations | 500+ integrations | 50+ integrations |
| Built for | Small business, Mid-market | Small business, Mid-market, Enterprise |
| Features Pipedrive 0/4 · Apptivo CRM 0/4 | ||
| Gmail sync | Not checked yet | Not checked yet |
| Pipeline management | Not checked yet | Not checked yet |
| Email tracking | Not checked yet | Not checked yet |
| Calendar integration | Not checked yet | Not checked yet |
| Specs | ||
| Mail merge limit | Not checked yet | Not checked yet |
| Workspace deployment | Not checked yet | Not checked yet |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | Pipedrive is a cloud-based CRM for sales teams and small to medium-sized businesses that want to organize pipeline work in one place. Its visual, Kanban-style pipelines sit alongside lead, contact and deal management, activity tracking,… Read the review → |
Apptivo CRM brings sales records, communication, and business workflows into a cloud-based system for small businesses, growing teams, and larger organizations. Teams can manage leads and contacts, track opportunities through sales… Read the review → |
Strengths and trade-offs
Pipedrive — where it wins
- Visual pipelines organize leads, contacts and deals
- Email sync, workflow automation and forecasting support sales execution
- Available on web, Android and iOS, with 500+ integrations
Where it doesn't
- No free plan; access starts with a paid subscription
- Advanced capabilities such as lead routing and e-signatures are on Premium
- Some teams may want a broader platform than a sales-focused CRM
Apptivo CRM — where it wins
- Combines lead, contact, pipeline, quote, and invoice management
- Workflow capacity scales from 25 to 300 across paid tiers
- Offers mobile apps, REST API, and 50 third-party integrations
Where it doesn't
- No free plan; the product is paid
- Broader business-app suite may be more than a sales-only team needs
- Discounted annual plan fees are non-refundable
- Pipedrive9.0/10 · 14-day trial
A paid sales CRM built around visual pipelines, with automation, forecasting and AI tools.
Visit PipedriveFull verdict → - Apptivo CRM8.3/10 · 14-day trial
A configurable CRM that brings sales pipelines, email workflows, quotes, and invoicing together.
Visit ApptivoFull verdict →
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All google workspace for sales software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update






