Head-to-head · Google Workspace for Sales Software
Zoho CRM vs Apptivo CRM
Zoho CRM leads on 1 check, Apptivo CRM on 0, and 0 are even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreZoho CRM · 9.3/10
- Free planonly Zoho CRM
- Free trialboth
Zoho CRM scores higher on our rubric for google workspace for sales software: 9.3 against 8.3 out of 10; our editors rank them #1 and #8.
Zoho CRM offers free plan; Apptivo CRM doesn't.
Zoho CRM is the better fit for teams seeking an affordable CRM with Google connectivity. Apptivo CRM is the better fit for businesses needing CRM plus invoicing workflows.
- Zoho CRM fits best
Teams seeking an affordable CRM with Google connectivity
- Apptivo CRM fits best
Businesses needing CRM plus invoicing workflows
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Side by side
| Feature | Zoho CRM 9.3/10 Visit ↗ | Apptivo CRM 8.3/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 9.3 | 8.3 |
| Ranking | #1 in Google Workspace for Sales Software | #8 in Google Workspace for Sales Software |
| Best for | Teams seeking an affordable CRM with Google connectivity | Businesses needing CRM plus invoicing workflows |
| Pricing model | Free plan + paid | Paid |
| Starting price | $14/user/mo | — |
| Free plan | ✓ (best) | — |
| Free trial | 15 days | 14 days |
| Free trial length | 15 days · no card needed | 14 days · no card needed |
| Deployment | Cloud, Mobile | Cloud, Mobile |
| Platforms | Web, iOS, Android | Web, iOS, Android |
| Support | Email, Live chat, Phone, Tickets, Community, Docs | Email, Live chat, Phone, Docs · 24/7 |
| Compliance | GDPR | SOC 2, GDPR, SSO/SAML |
| Integrations | 1,100+ integrations | 50+ integrations |
| Built for | Solo, Small business, Mid-market, Enterprise | Small business, Mid-market, Enterprise |
| Features Zoho CRM 0/4 · Apptivo CRM 0/4 | ||
| Gmail sync | Not checked yet | Not checked yet |
| Pipeline management | Not checked yet | Not checked yet |
| Email tracking | Not checked yet | Not checked yet |
| Calendar integration | Not checked yet | Not checked yet |
| Specs | ||
| Mail merge limit | Not checked yet | Not checked yet |
| Workspace deployment | Not checked yet | Not checked yet |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | Zoho CRM brings lead, contact, account, and deal management together with sales pipelines, campaigns, workflows, analytics, and customer communications. It is aimed at customer-facing organizations from small teams to larger businesses,… Read the review → |
Apptivo CRM brings sales records, communication, and business workflows into a cloud-based system for small businesses, growing teams, and larger organizations. Teams can manage leads and contacts, track opportunities through sales… Read the review → |
Strengths and trade-offs
Zoho CRM — where it wins
- Free plan supports up to 3 users; a 15-day trial is available.
- Manages sales pipelines, workflows, campaigns, and analytics in one CRM.
- Google integration, mobile apps, and Zia AI extend its sales toolkit.
Where it doesn't
- Paid plans are priced per user, and monthly billing costs more than annual.
- Advanced and enterprise capabilities require higher-tier plans.
- Its broad CRM scope may exceed the needs of teams seeking only pipeline tracking.
Apptivo CRM — where it wins
- Combines lead, contact, pipeline, quote, and invoice management
- Workflow capacity scales from 25 to 300 across paid tiers
- Offers mobile apps, REST API, and 50 third-party integrations
Where it doesn't
- No free plan; the product is paid
- Broader business-app suite may be more than a sales-only team needs
- Discounted annual plan fees are non-refundable
- Zoho CRM9.3/10 · Free plan · 15-day trial
A broad CRM with a free tier, Google connectivity, sales automation, and Zia AI.
Visit Zoho CRMFull verdict → - Apptivo CRM8.3/10 · 14-day trial
A configurable CRM that brings sales pipelines, email workflows, quotes, and invoicing together.
Visit ApptivoFull verdict →
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All google workspace for sales software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update






