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Head-to-head · Google Workspace for Sales Software

Zoho CRM vs Apptivo CRM

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Zoho CRM #1 in Google Workspace for Sales Software 9.3/10 Free plan · 15-day trial Free planFree trial✓ 0 of 4 features Visit Zoho CRM
Apptivo CRM #8 in Google Workspace for Sales Software 8.3/10 14-day trial Free trial✓ 0 of 4 features Visit Apptivo

Zoho CRM leads on 1 check, Apptivo CRM on 0, and 0 are even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreZoho CRM · 9.3/10
  • Free planonly Zoho CRM
  • Free trialboth

Zoho CRM scores higher on our rubric for google workspace for sales software: 9.3 against 8.3 out of 10; our editors rank them #1 and #8.

Zoho CRM offers free plan; Apptivo CRM doesn't.

Zoho CRM is the better fit for teams seeking an affordable CRM with Google connectivity. Apptivo CRM is the better fit for businesses needing CRM plus invoicing workflows.

  • Zoho CRM fits best

    Teams seeking an affordable CRM with Google connectivity

  • Apptivo CRM fits best

    Businesses needing CRM plus invoicing workflows

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Zoho CRM 9.3/10 Visit ↗ Apptivo CRM 8.3/10 Visit ↗
At a glance
Editor score 9.3 8.3
Ranking #1 in Google Workspace for Sales Software #8 in Google Workspace for Sales Software
Best for Teams seeking an affordable CRM with Google connectivity Businesses needing CRM plus invoicing workflows
Pricing model Free plan + paid Paid
Starting price $14/user/mo —
Free plan ✓ (best) —
Free trial 15 days 14 days
Free trial length 15 days · no card needed 14 days · no card needed
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Support Email, Live chat, Phone, Tickets, Community, Docs Email, Live chat, Phone, Docs · 24/7
Compliance GDPR SOC 2, GDPR, SSO/SAML
Integrations 1,100+ integrations 50+ integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Zoho CRM 0/4 · Apptivo CRM 0/4
Gmail sync Not checked yet Not checked yet
Pipeline management Not checked yet Not checked yet
Email tracking Not checked yet Not checked yet
Calendar integration Not checked yet Not checked yet
Specs
Mail merge limit Not checked yet Not checked yet
Workspace deployment Not checked yet Not checked yet
Our review
Pros
  • Free plan supports up to 3 users; a 15-day trial is available.
  • Manages sales pipelines, workflows, campaigns, and analytics in one CRM.
  • Google integration, mobile apps, and Zia AI extend its sales toolkit.
  • Combines lead, contact, pipeline, quote, and invoice management
  • Workflow capacity scales from 25 to 300 across paid tiers
  • Offers mobile apps, REST API, and 50 third-party integrations
Cons
  • Paid plans are priced per user, and monthly billing costs more than annual.
  • Advanced and enterprise capabilities require higher-tier plans.
  • Its broad CRM scope may exceed the needs of teams seeking only pipeline tracking.
  • No free plan; the product is paid
  • Broader business-app suite may be more than a sales-only team needs
  • Discounted annual plan fees are non-refundable
Our verdict

Zoho CRM brings lead, contact, account, and deal management together with sales pipelines, campaigns, workflows, analytics, and customer communications. It is aimed at customer-facing organizations from small teams to larger businesses,…

Read the review →

Apptivo CRM brings sales records, communication, and business workflows into a cloud-based system for small businesses, growing teams, and larger organizations. Teams can manage leads and contacts, track opportunities through sales…

Read the review →
  1. Zoho CRMGoogle Workspace for Sales Software 9.3Free plan · 15-day trial
  2. Apptivo CRMGoogle Workspace for Sales Software 8.314-day trial

Strengths and trade-offs

  • Zoho CRM — where it wins

    • Free plan supports up to 3 users; a 15-day trial is available.
    • Manages sales pipelines, workflows, campaigns, and analytics in one CRM.
    • Google integration, mobile apps, and Zia AI extend its sales toolkit.

    Where it doesn't

    • Paid plans are priced per user, and monthly billing costs more than annual.
    • Advanced and enterprise capabilities require higher-tier plans.
    • Its broad CRM scope may exceed the needs of teams seeking only pipeline tracking.
  • Apptivo CRM — where it wins

    • Combines lead, contact, pipeline, quote, and invoice management
    • Workflow capacity scales from 25 to 300 across paid tiers
    • Offers mobile apps, REST API, and 50 third-party integrations

    Where it doesn't

    • No free plan; the product is paid
    • Broader business-app suite may be more than a sales-only team needs
    • Discounted annual plan fees are non-refundable
  • Zoho CRM9.3/10 · Free plan · 15-day trial

    A broad CRM with a free tier, Google connectivity, sales automation, and Zia AI.

    Visit Zoho CRMFull verdict →
  • Apptivo CRM8.3/10 · 14-day trial

    A configurable CRM that brings sales pipelines, email workflows, quotes, and invoicing together.

    Visit ApptivoFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update