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Head-to-head · CRM Software

HubSpot CRM vs Salesforce Sales Cloud

  • Updated Sep 2026
  • Both researched from official sources
  • 8 checks side by side
Higher score HubSpot CRM #1 in CRM Software 9.7/10 Free plan · 14-day trial Free planFree trial✓ 5 of 6 features Visit HubSpot
Salesforce Sales Cloud #2 in CRM Software 8.9/10 Free plan · paid from $25/user/mo · 30-day trial Free planFree trial✓ 4 of 6 features Visit Salesforce

HubSpot CRM leads on 1 check, Salesforce Sales Cloud on 0, and 7 are even. Who comes out ahead on the 8 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreHubSpot CRM · 9.7/10
  • Free planboth
  • Free trialboth
  • Most featuresHubSpot CRM · 5 of 6

HubSpot CRM scores higher on our rubric for crm software: 9.7 against 8.9 out of 10; our editors rank them #1 and #2.

HubSpot CRM offers visual sales pipeline; Salesforce Sales Cloud doesn't publish it.

HubSpot CRM is the better fit for free CRM with an approachable ecosystem. Salesforce Sales Cloud is the better fit for mature teams needing advanced sales operations.

  • HubSpot CRM fits best

    Free CRM with an approachable ecosystem

  • Salesforce Sales Cloud fits best

    Mature teams needing advanced sales operations

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. It never changes our verdict. How we rank.

Side by side

Feature HubSpot CRM 9.7/10 Visit ↗ Salesforce Sales Cloud 8.9/10 Visit ↗
At a glance
Editor score 9.7 8.9
Ranking #1 in CRM Software #2 in CRM Software
Best for Free CRM with an approachable ecosystem Mature teams needing advanced sales operations
Pricing model Free plan + paid Free plan + paid
Starting price Not published $25/user/mo
Free plan ✓ ✓
Free trial ✓ ✓
Free trial length 14 days 30 days · no card needed
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Support Email, Phone, Live chat, Community, Docs Phone, Community, Docs · 24/7
Integrations 1,800+ integrations 10 integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features HubSpot CRM 5/6 · Salesforce Sales Cloud 4/6
Visual sales pipeline ✓ (best) Not published
Email sync ✓ ✓
Marketing automation ✓ ✓
AI features ✓ ✓
Mobile app ✓ ✓
Open source — Not published
Our review
Pros
  • Free plan includes contacts, deals, quotes, chat, and meeting scheduling
  • Supports Gmail and Outlook inbox synchronization plus email tools
  • Available on web, iOS, Android, and API with third-party integrations
  • Covers leads, accounts, contacts, opportunities, pipelines, and forecasts
  • Includes AI features, mobile apps, APIs, dashboards, and email capture
  • Connects with Gmail, Outlook, Slack, Jira, DocuSign, and Google Workspace
Cons
  • Advanced automation and forecasting require paid Sales Hub tiers
  • The platform spans many functions beyond core CRM needs
  • Paid tiers introduce credits and multiple capability levels to compare
  • Advanced automation and customization begin in higher-priced tiers
  • Paid plans rise from $25 to $550 per user monthly
  • The broad feature set may exceed the needs of simple sales teams
Our verdict

HubSpot CRM brings customer records, company data, activities, deals, tasks, communication history, and reporting into one cloud platform. It is designed for startups, small businesses, growing teams, and enterprises that want a CRM…

Read the review →

Salesforce Sales Cloud is a cloud CRM for sales teams managing leads, accounts, contacts, opportunities, activities, and pipelines. It is suited to organizations that need forecasting, reports, dashboards, email integration, mobile access,…

Read the review →
  1. HubSpot CRMCRM Software 9.7Free plan · 14-day trial
  2. Salesforce Sales CloudCRM Software 8.9Free plan · paid from $25/user/mo · 30-day trial

Strengths and trade-offs

  • HubSpot CRM — where it wins

    • Free plan includes contacts, deals, quotes, chat, and meeting scheduling
    • Supports Gmail and Outlook inbox synchronization plus email tools
    • Available on web, iOS, Android, and API with third-party integrations

    Where it doesn't

    • Advanced automation and forecasting require paid Sales Hub tiers
    • The platform spans many functions beyond core CRM needs
    • Paid tiers introduce credits and multiple capability levels to compare

  • Salesforce Sales Cloud — where it wins

    • Covers leads, accounts, contacts, opportunities, pipelines, and forecasts
    • Includes AI features, mobile apps, APIs, dashboards, and email capture
    • Connects with Gmail, Outlook, Slack, Jira, DocuSign, and Google Workspace

    Where it doesn't

    • Advanced automation and customization begin in higher-priced tiers
    • Paid plans rise from $25 to $550 per user monthly
    • The broad feature set may exceed the needs of simple sales teams
  • HubSpot CRM9.7/10 · Free plan · 14-day trial

    A capable free CRM with contact, deal, email, AI, mobile, and integration coverage.

    Visit HubSpotFull verdict →
  • Salesforce Sales Cloud8.9/10 · Free plan · paid from $25/user/mo · 30-day trial

    A broad CRM for mature sales teams that need forecasting, automation, AI, and extensibility.

    Visit SalesforceFull verdict →

More comparisons

All CRM software comparisons → · Full ranking →

Guides on CRM software

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update