Best LianaAutomation Alternatives in 2026
The top LianaAutomation alternatives are HubSpot Marketing Hub, Adobe Marketo Engage and Adobe Journey Optimizer B2B Edition: 15 marketing automation - B2B software our editors would look at instead of LianaAutomation, in our ranking order.
LianaAutomation: Conditional nurture and lead scoring span channels, but entry starts at $320 per month. Where it falls short: pro starts at $320 per month and includes only three automation chains.
Switching from LianaAutomation? For most marketing automation - b2b software buyers the best LianaAutomation alternative is HubSpot Marketing Hub, built for teams wanting a broad, established all-in-one hub. On a budget, EngageBay starts at $11.04/user/mo, against $320/mo for LianaAutomation.
Why People Look for a LianaAutomation Alternative
- Pro starts at $320 per month and includes only three automation chains
- SMS, API access, integration add-ons, and Google Ads require Business
- Campaign creation centers on automation; landing pages are not a verified feature
- No free plan — 5 of the alternatives below have it
- Paid from $320/user/mo — EngageBay is $11.04/user/mo
Quick Picks by What You Need
- Best overallHubSpot Marketing Hub9.3
Teams wanting a broad, established all-in-one hub
Visit HubSpot Marketing Hub - Lowest priceEngageBay7.9
Paid plans from $11.04/user/mo
Visit EngageBay - Best free optionHubSpot Marketing Hub9.3
Has a free plan (LianaAutomation has none)
Visit HubSpot Marketing Hub
All 15 LianaAutomation Alternatives, Ranked
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
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Best forTeams wanting a broad, established all-in-one hub
- Better than LianaAutomation:
- Free plan
- Editor score 9.3 vs 7.1
A broad marketing hub combining automated campaigns, lead scoring, forms, and CRM connections.
- Lead scoring
- Email automation
9.3/10★★★★★Visit HubSpot -
Best forB2B teams needing deep nurture and attribution
- Better than LianaAutomation:
- Editor score 9.2 vs 7.1
Deep B2B nurture, scoring, CRM sync, and attribution with sales-led pricing.
- Lead scoring
- Email automation
9.2/10★★★★★Visit Adobe Marketo -
Best forEnterprise teams orchestrating account-based journeys
- Better than LianaAutomation:
- Editor score 9.1 vs 7.1
Coordinates account and person journeys with buying-group scoring and cross-channel engagement.
- Lead scoring
- Email automation
9.1/10★★★★★Visit Adobe -
Best forSalesforce-centric mid-market and enterprise teams
- Better than LianaAutomation:
- Editor score 9.0 vs 7.1
A Salesforce-connected B2B automation suite with a high annual-billing entry price.
- Lead scoring
- Email automation
9.0/10★★★★☆Visit Salesforce -
Best forTeams seeking affordable automation beyond email
- Better than LianaAutomation:
- Free plan
- Paid from: $15.58/user/mo vs $320/user/mo
- Editor score 8.9 vs 7.1
Email-led automation with segmentation, ecommerce tools, and a free plan.
- Landing pages
- Email automation
8.9/10★★★★☆Visit GetResponse -
Best forGrowing teams needing automation and integrations
- Better than LianaAutomation:
- Editor score 8.8 vs 7.1
Email, automation, segmentation and CRM tools, with features that vary by plan.
- Landing pages
- Email automation
8.8/10★★★★☆Visit ActiveCampaign -
Best forBudget-conscious teams needing multichannel journeys
- Better than LianaAutomation:
- Editor score 8.7 vs 7.1
A broad journey and campaign toolkit with an annual-billed entry price of $14 per month.
- Lead scoring
- Email automation
8.7/10★★★★☆Visit Zoho -
Best forTeams wanting open-source control and self-hosting
- Better than LianaAutomation:
- Free plan
- Editor score 8.6 vs 7.1
Mautic combines open-source control with campaign automation, scoring, forms, and tracking.
- Lead scoring
- Email automation
8.6/10★★★★☆Visit Mautic -
Best forMid-market teams coordinating multichannel campaigns
- Better than LianaAutomation:
- Editor score 8.4 vs 7.1
A multichannel automation suite for teams coordinating journeys, scoring, and segmentation.
- Lead scoring
- Email automation
8.4/10★★★★☆Visit Act-On -
Best forTeams combining lead capture with field sales
- Better than LianaAutomation:
- Editor score 8.3 vs 7.1
LeadSquared connects lead capture, marketing workflows, and mobile field sales.
8.3/10★★★★☆Visit LeadSquared -
Best forSmall teams needing multichannel automation
- Better than LianaAutomation:
- Free plan
- Paid from: $59/user/mo vs $320/user/mo
- Editor score 8.2 vs 7.1
B2B automation combines lead scoring, CRM, workflows and multichannel campaigns.
8.2/10★★★★☆Try Aritic PinPoint -
Best forTeams prioritizing customer data and omnichannel journeys
- Better than LianaAutomation:
- Paid from: $199/user/mo vs $320/user/mo
- Editor score 8.1 vs 7.1
A broad journey and campaign toolkit, with a $199 monthly entry price and no free plan.
- Lead scoring
- Email automation
8.1/10★★★★☆Visit Ortto -
Best forSmall businesses wanting a free CRM-plus-marketing suite
- Better than LianaAutomation:
- Free plan
- Paid from: $11.04/user/mo vs $320/user/mo
- Editor score 7.9 vs 7.1
A free CRM with marketing workflows and sales tools, aimed at small businesses.
7.9/10★★★★☆Visit EngageBay -
Best forEnterprises focused on real-time offer personalization
- Better than LianaAutomation:
- Editor score 7.8 vs 7.1
A focused engine for enterprise offer decisioning across web and API-connected channels.
7.8/10★★★★☆Visit HCLSoftware -
Best forTeams combining sales pipelines with email and SMS
- Better than LianaAutomation:
- Paid from: $83/user/mo vs $320/user/mo
- Editor score 7.7 vs 7.1
A combined CRM and marketing automation platform for teams that need sales pipelines and messaging.
7.7/10★★★★☆Visit Ontraport
LianaAutomation Alternatives: Common Questions
What is the best alternative to LianaAutomation?
HubSpot Marketing Hub: #1 in our Marketing Automation - B2B Software ranking, with an editor score of 9.3 out of 10. A broad marketing hub combining automated campaigns, lead scoring, forms, and CRM connections.
Is there a free alternative to LianaAutomation?
Yes. HubSpot Marketing Hub, GetResponse, Mautic, Aritic PinPoint and EngageBay have a free plan or a free tier.
What is the cheapest paid alternative to LianaAutomation?
Of the alternatives here that publish a price, EngageBay starts lowest, at $11.04/user/mo.
Why do people look for LianaAutomation alternatives?
Pro starts at $320 per month and includes only three automation chains; SMS, API access, integration add-ons, and Google Ads require Business; Campaign creation centers on automation; landing pages are not a verified feature.
How do I switch from LianaAutomation?
Export your data from LianaAutomation (most tools have an export in their settings). Sign up for the alternative; start on its free plan or trial if it has one. Import your export and set up the integrations your team relies on. Run both side by side for a short while, then cancel LianaAutomation.
How to Switch from LianaAutomation
- Export your data from LianaAutomation (most tools have an export in their settings).
- Sign up for the alternative; start on its free plan or trial if it has one.
- Import your export and set up the integrations your team relies on.
- Run both side by side for a short while, then cancel LianaAutomation.
LianaAutomation vs Each Alternative
| # | Tool | Free plan | Paid from | Email automation | Lead scoring | Score |
|---|---|---|---|---|---|---|
| 21 | LianaAutomation | No | $320/mo | Yes | Yes | 7.1 |
| 1 | HubSpot Marketing Hub | Yes | Yes | Yes | 9.3 | |
| 2 | Adobe Marketo Engage | No | Yes | Yes | 9.2 | |
| 3 | Adobe Journey Optimizer B2B Edition | Yes | Yes | 9.1 | ||
| 4 | Salesforce Account Engagement | No | $1,250/mo | Yes | Yes | 9.0 |
| 5 | GetResponse | Yes | $15.58/mo | Yes | 8.9 | |
| 6 | ActiveCampaign | No | Yes | 8.8 | ||
| 7 | Zoho Marketing Automation | No | Yes | Yes | 8.7 | |
| 8 | Mautic | Yes | €247.50/mo | Yes | Yes | 8.6 |
| 9 | Act-On | Yes | Yes | 8.4 | ||
| 10 | LeadSquared | No | 8.3 | |||
| 11 | Aritic PinPoint | Yes | $59/mo | 8.2 | ||
| 12 | Ortto | No | $199/mo | Yes | Yes | 8.1 |
| 13 | EngageBay | Yes | $11.04/user/mo | 7.9 | ||
| 14 | HCL Unica Interact | No | 7.8 | |||
| 15 | Ontraport | No | $83/mo | 7.7 |
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update