LianaAutomation
LianaAutomation: Conditional nurture and lead scoring span channels, but entry starts at $320 per month. Ranked #21 of 21 in Marketing Automation - B2B Software by our editors (7.1/10); pricing: Paid; best for teams needing conditional nurture and lead scoring.
At a glance
- Editor score7.1 / 10
- PricingPaid
- Best forTeams needing conditional nurture and lead scoring
- Free planNo
- Paid from$320/mo
- Email automationYes
- Founded2005 · Oulu, Finland
- Facts checked24 Sep 2026
Where it wins
- Build email chains with conditions, wait times, segment checks, and lead scores
- Personalize campaigns across email, SMS, WhatsApp, websites, and paid ads
- Connect CRM data from Salesforce, Pipedrive, and Microsoft Dynamics
Where it doesn't
- Pro starts at $320 per month and includes only three automation chains
- SMS, API access, integration add-ons, and Google Ads require Business
- Campaign creation centers on automation; landing pages are not a verified feature
Our verdict on LianaAutomation
LianaAutomation is a cloud marketing automation product from Liana Technologies for teams that want to segment audiences, nurture leads, and personalize campaigns using customer and engagement data. It can gather customer information from websites, newsletters, and CRM systems, then use conditions, wait times, segment checks, and lead scores to trigger messages or notify sales teams. Its channel coverage includes email, SMS, WhatsApp, websites, and paid advertising, making it relevant to small, mid-market, and enterprise teams coordinating campaigns across channels.
The published plans show Pro at $320 per month, with LianaMailer, three automation chains, automation workflows, automated email marketing, lead scoring, and individual email templates. Business costs $500 per month and adds unlimited chains, SMS messaging, API access, integration add-ons, and Google Ads advertising. Enterprise includes unlimited chains, Google Looker Studio integration, custom reports, single sign-on, and custom integrations; its price is not stated here. Annual billing is advertised at 10% off. The $320 entry point and chain limit make Pro a considered fit for teams whose nurture needs are narrow; teams requiring SMS or more chains need to weigh Business.
The product’s strength is the depth of its conditional email nurture and scoring, paired with broader campaign options and integrations including Salesforce CRM, Pipedrive, Microsoft Dynamics, NetSuite, Google Ads, Shopify, WooCommerce, Zapier, and Zendesk Sell. Drag-and-drop editors and analytics for opens, click-throughs, and chain performance support campaign work. The product is cloud-based, lists GDPR compliance, and provides documentation as a support channel. Buyers prioritizing integrated landing-page creation should compare alternatives: landing-page functionality is not established as part of LianaAutomation. Choose it for segmented, behavior-triggered nurture; look elsewhere if landing pages are central or the starting price is beyond budget.
Your product? Our editors can test LianaAutomation in depth and publish a review, labelled as paid · from $149/mo →
LianaAutomation pricing
All 3 LianaAutomation plans and prices →
LianaAutomation fact sheet
| Free plan | No |
|---|---|
| Paid from | $320/mo |
| Marketing contacts | Not verified |
| Email automation | Yes |
| Lead scoring | Yes |
| Landing pages | Not verified |
| ABM features | Not verified |
| Salesforce sync | Yes |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | GDPR |
| Support | Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 9 integrations: Salesforce CRM, Pipedrive, Microsoft Dynamics, NetSuite, Google Ads, Shopify … See all → |
| Pricing | Paid (source) |
| Website | lianatech.com |
| Facts checked | 24 Sep 2026 |
LianaAutomation integrations
LianaAutomation lists 9 integrations on its own site.
- Salesforce CRM
- Pipedrive
- Microsoft Dynamics
- NetSuite
- Google Ads
- Shopify
- WooCommerce
- Zapier
- Zendesk Sell
See all LianaAutomation integrations →
Alternatives to LianaAutomation
- HubSpot Marketing HubA broad marketing hub combining automated campaigns, lead scoring, forms, and CRM connections.9.3
- Adobe Marketo EngageDeep B2B nurture, scoring, CRM sync, and attribution with sales-led pricing.9.2
- Adobe Journey Optimizer B2B EditionCoordinates account and person journeys with buying-group scoring and cross-channel engagement.9.1
See all LianaAutomation alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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