LianaAutomation review
Conditional nurture and lead scoring span channels, but entry starts at $320 per month.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
LianaAutomation is a cloud marketing automation product from Liana Technologies for teams that want to segment audiences, nurture leads, and personalize campaigns using customer and engagement data. It can gather customer information from websites, newsletters, and CRM systems, then use conditions, wait times, segment checks, and lead scores to trigger messages or notify sales teams. Its channel coverage includes email, SMS, WhatsApp, websites, and paid advertising, making it relevant to small, mid-market, and enterprise teams coordinating campaigns across channels.
The published plans show Pro at $320 per month, with LianaMailer, three automation chains, automation workflows, automated email marketing, lead scoring, and individual email templates. Business costs $500 per month and adds unlimited chains, SMS messaging, API access, integration add-ons, and Google Ads advertising. Enterprise includes unlimited chains, Google Looker Studio integration, custom reports, single sign-on, and custom integrations; its price is not stated here. Annual billing is advertised at 10% off. The $320 entry point and chain limit make Pro a considered fit for teams whose nurture needs are narrow; teams requiring SMS or more chains need to weigh Business.
The product’s strength is the depth of its conditional email nurture and scoring, paired with broader campaign options and integrations including Salesforce CRM, Pipedrive, Microsoft Dynamics, NetSuite, Google Ads, Shopify, WooCommerce, Zapier, and Zendesk Sell. Drag-and-drop editors and analytics for opens, click-throughs, and chain performance support campaign work. The product is cloud-based, lists GDPR compliance, and provides documentation as a support channel. Buyers prioritizing integrated landing-page creation should compare alternatives: landing-page functionality is not established as part of LianaAutomation. Choose it for segmented, behavior-triggered nurture; look elsewhere if landing pages are central or the starting price is beyond budget.
LianaAutomation pros and cons
- Where it wins
- Build email chains with conditions, wait times, segment checks, and lead scores
- Personalize campaigns across email, SMS, WhatsApp, websites, and paid ads
- Connect CRM data from Salesforce, Pipedrive, and Microsoft Dynamics
- Where it doesn't
- Pro starts at $320 per month and includes only three automation chains
- SMS, API access, integration add-ons, and Google Ads require Business
- Campaign creation centers on automation; landing pages are not a verified feature
LianaAutomation fact sheet, pricing and score →
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update