HubSpot CRM vs Close

HubSpot CRM9.7Visit Close6.3Visit

Higher score HubSpot CRM #1 in CRM Software 9.7/10 Free plan · 14-day trial Free planFree trial✓ 5 of 6 features Visit HubSpot

vs

Close #16 in CRM Software 6.3/10 From $9/user/mo (annual) · 14-day trial Free trial✓ 5 of 6 features Visit Close

• HubSpot CRM fits best

  Free CRM with an approachable ecosystem

• Close fits best

  Sales teams built around calling and SMS

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Side by side

Feature	HubSpot CRM 9.7/10 Visit ↗	Close 6.3/10 Visit ↗
At a glance
Editor score	9.7	6.3
Ranking	#1 in CRM Software	#16 in CRM Software
Best for	Free CRM with an approachable ecosystem	Sales teams built around calling and SMS
Pricing model	Free plan + paid	Paid
Starting price	Not published	$9/user/mo
Free plan	✓ (best)	—
Free trial	✓	✓
Free trial length	14 days	14 days · no card needed
Deployment	Cloud, Mobile	Cloud, Desktop, Mobile
Platforms	Web, iOS, Android	Web, Windows, macOS, iOS, Android
Support	Email, Phone, Live chat, Community, Docs	Email, Phone, Community, Docs
Compliance	SOC 2, GDPR, SSO/SAML	SOC 2, GDPR, 2FA
Integrations	1,800+ integrations	100+ integrations
Built for	Solo, Small business, Mid-market, Enterprise	Solo, Small business, Mid-market
Features HubSpot CRM 5/6 · Close 5/6
Visual sales pipeline	✓	✓
Email sync	✓	✓
Marketing automation	✓	✓
AI features	✓	✓
Mobile app	✓	✓
Open source	—	—
Our review
Pros	Free plan includes contacts, deals, quotes, chat, and meeting scheduling Supports Gmail and Outlook inbox synchronization plus email tools Available on web, iOS, Android, and API with third-party integrations	Built-in calling, SMS and two-way email synchronization Workflows combine email, call, SMS and task steps AI, reporting, forms, mobile apps and API access included
Cons	Advanced automation and forecasting require paid Sales Hub tiers The platform spans many functions beyond core CRM needs Paid tiers introduce credits and multiple capability levels to compare	No free plan is available Advanced calling and management features require higher tiers Telephony usage and AI credits may be billed separately
Our verdict	HubSpot CRM brings customer records, company data, activities, deals, tasks, communication history, and reporting into one cloud platform. It is designed for startups, small businesses, growing teams, and enterprises that want a CRM… Read the review →	Close is a sales CRM for founders, solo representatives and sales teams that organize work around calls, SMS and pipeline activity. It combines lead and contact management, opportunity pipelines, reporting, forms, task management, two-way… Read the review →

Strengths and trade-offs

• HubSpot CRM — where it wins

  • Free plan includes contacts, deals, quotes, chat, and meeting scheduling
  • Supports Gmail and Outlook inbox synchronization plus email tools
  • Available on web, iOS, Android, and API with third-party integrations

  Where it doesn't

  • Advanced automation and forecasting require paid Sales Hub tiers
  • The platform spans many functions beyond core CRM needs
  • Paid tiers introduce credits and multiple capability levels to compare

• Close — where it wins

  • Built-in calling, SMS and two-way email synchronization
  • Workflows combine email, call, SMS and task steps
  • AI, reporting, forms, mobile apps and API access included

  Where it doesn't

  • No free plan is available
  • Advanced calling and management features require higher tiers
  • Telephony usage and AI credits may be billed separately

• HubSpot CRM9.7/10 · Free plan · 14-day trial

  A capable free CRM with contact, deal, email, AI, mobile, and integration coverage.

  Visit HubSpotFull verdict →
• Close6.3/10 · From $9/user/mo (annual) · 14-day trial

  A calling-first CRM for sales teams that need pipelines, messaging and automation.

  Visit CloseFull verdict →