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Head-to-head · Ai Sales Tools

Apollo vs Fathom

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Apollo #1 in Ai Sales Tools 9.2/10 Free plan Free plan✓ 0 of 3 features Visit Apollo
Fathom #8 in Ai Sales Tools 8.2/10 Free plan Free plan✓ 0 of 3 features Visit Fathom

Apollo leads on 0 checks, Fathom on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreApollo · 9.2/10
  • Free planboth

Apollo scores higher on our rubric for ai sales tools: 9.2 against 8.2 out of 10; our editors rank them #1 and #8.

Apollo is the better fit for teams sourcing and qualifying B2B prospects. Fathom is the better fit for teams needing flexible meeting capture and CRM sync.

  • Apollo fits best

    Teams sourcing and qualifying B2B prospects

  • Fathom fits best

    Teams needing flexible meeting capture and CRM sync

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Side by side

Feature Apollo 9.2/10 Visit ↗ Fathom 8.2/10 Visit ↗
At a glance
Editor score 9.2 8.2
Ranking #1 in Ai Sales Tools #8 in Ai Sales Tools
Best for Teams sourcing and qualifying B2B prospects Teams needing flexible meeting capture and CRM sync
Pricing model Free plan + paid Free plan + paid
Starting price Free plan $15/user/mo
Free plan ✓ ✓
Free trial — —
Deployment Cloud, Browser extension Cloud, Desktop, Browser extension
Platforms Web, Chrome extension Web, Windows, macOS, Chrome extension
Support Email, Docs, Community Email, Docs
Compliance SOC 2, ISO 27001, GDPR, 2FA SOC 2, GDPR, HIPAA, SSO/SAML
Integrations 200+ integrations 25+ integrations
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Apollo 0/3 · Fathom 0/3
CRM sync Not checked yet Not checked yet
Email outreach Not checked yet Not checked yet
Call recording Not checked yet Not checked yet
Specs
Primary workflow Not checked yet Not checked yet
Sales channels Not checked yet Not checked yet
Minimum seats Not checked yet Not checked yet
Our review
Pros
  • Search 275+ million verified B2B contacts with attribute and intent filters
  • Use AI research to qualify contacts and accounts
  • Export through CSV, CRM sync, or API enrichment
  • Free plan includes unlimited recordings, transcripts, and AI call summaries
  • Bot-free or bot capture, searchable transcripts, and cross-meeting search
  • Business adds CRM field sync, Deal View, coaching metrics, and AI scorecards
Cons
  • API access is limited to Custom plans
  • Contact export allowances vary by plan
  • Broad sales and engagement scope may exceed prospecting-only needs
  • Focused on meeting capture rather than broader sales workflows
  • Bot-free capture is currently Mac-only
  • Mobile capture is not currently supported
Our verdict

Apollo brings prospect search, sales engagement, and data enrichment together for sales, marketing, and revenue operations teams. It is suited to teams sourcing and qualifying B2B prospects: users can filter people and companies by job…

Read the review →

Fathom turns supported online meetings into searchable transcripts, summaries, highlights, and action items. Individuals can start with its free plan, while sales teams may value the CRM synchronization, shared collaboration, and coaching…

Read the review →
  1. ApolloAi Sales Tools 9.2Free plan
  2. FathomAi Sales Tools 8.2Free plan

Strengths and trade-offs

  • Apollo — where it wins

    • Search 275+ million verified B2B contacts with attribute and intent filters
    • Use AI research to qualify contacts and accounts
    • Export through CSV, CRM sync, or API enrichment

    Where it doesn't

    • API access is limited to Custom plans
    • Contact export allowances vary by plan
    • Broad sales and engagement scope may exceed prospecting-only needs

  • Fathom — where it wins

    • Free plan includes unlimited recordings, transcripts, and AI call summaries
    • Bot-free or bot capture, searchable transcripts, and cross-meeting search
    • Business adds CRM field sync, Deal View, coaching metrics, and AI scorecards

    Where it doesn't

    • Focused on meeting capture rather than broader sales workflows
    • Bot-free capture is currently Mac-only
    • Mobile capture is not currently supported

More comparisons

All ai sales tools comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update