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Head-to-head · Ai Sales Tools

Apollo vs Salesforce Sales Cloud

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Apollo #1 in Ai Sales Tools 9.2/10 Free plan Free plan✓ 0 of 3 features Visit Apollo
Salesforce Sales Cloud #2 in Ai Sales Tools 9.0/10 Free plan · 30-day trial Free planFree trial✓ 0 of 3 features Visit Salesforce

Apollo leads on 0 checks, Salesforce Sales Cloud on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreApollo · 9.2/10
  • Free planboth
  • Free trialonly Salesforce Sales Cloud

Apollo scores higher on our rubric for ai sales tools: 9.2 against 9.0 out of 10; our editors rank them #1 and #2.

Apollo is the better fit for teams sourcing and qualifying B2B prospects. Salesforce Sales Cloud is the better fit for teams needing an established sales CRM with AI.

  • Apollo fits best

    Teams sourcing and qualifying B2B prospects

  • Salesforce Sales Cloud fits best

    Teams needing an established sales CRM with AI

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Apollo 9.2/10 Visit ↗ Salesforce Sales Cloud 9.0/10 Visit ↗
At a glance
Editor score 9.2 9.0
Ranking #1 in Ai Sales Tools #2 in Ai Sales Tools
Best for Teams sourcing and qualifying B2B prospects Teams needing an established sales CRM with AI
Pricing model Free plan + paid Free plan + paid
Starting price Free plan $25/user/mo
Free plan ✓ ✓
Free trial — 30 days
Deployment Cloud, Browser extension Cloud, Mobile
Platforms Web, Chrome extension Web, iOS, Android
Support Email, Docs, Community Phone, Community, Docs · 24/7
Integrations 200+ integrations 10 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Apollo 0/3 · Salesforce Sales Cloud 0/3
CRM sync Not checked yet Not checked yet
Email outreach Not checked yet Not checked yet
Call recording Not checked yet Not checked yet
Specs
Primary workflow Not checked yet Not checked yet
Sales channels Not checked yet Not checked yet
Minimum seats Not checked yet Not checked yet
Our review
Pros
  • Search 275+ million verified B2B contacts with attribute and intent filters
  • Use AI research to qualify contacts and accounts
  • Export through CSV, CRM sync, or API enrichment
  • Manages leads, accounts, contacts, opportunities, and sales pipelines.
  • AI prioritizes leads and opportunities and syncs email activity on Starter Suite.
  • Free Suite includes mobile access and Gmail or Outlook email integration.
Cons
  • API access is limited to Custom plans
  • Contact export allowances vary by plan
  • Broad sales and engagement scope may exceed prospecting-only needs
  • Pricing rises from $25 to $100 per user monthly on higher tiers.
  • Pro Suite and above are billed annually, unlike the monthly Starter option.
  • The broad suite may be more than teams seeking only a narrow sales tool need.
Our verdict

Apollo brings prospect search, sales engagement, and data enrichment together for sales, marketing, and revenue operations teams. It is suited to teams sourcing and qualifying B2B prospects: users can filter people and companies by job…

Read the review →

Salesforce Sales Cloud brings lead, account, contact, and opportunity management together with pipeline tracking, forecasting, activity capture, reports, and dashboards. AI features prioritize leads and opportunities, while the Salesforce…

Read the review →
  1. ApolloAi Sales Tools 9.2Free plan
  2. Salesforce Sales CloudAi Sales Tools 9.0Free plan · 30-day trial

Strengths and trade-offs

  • Apollo — where it wins

    • Search 275+ million verified B2B contacts with attribute and intent filters
    • Use AI research to qualify contacts and accounts
    • Export through CSV, CRM sync, or API enrichment

    Where it doesn't

    • API access is limited to Custom plans
    • Contact export allowances vary by plan
    • Broad sales and engagement scope may exceed prospecting-only needs

  • Salesforce Sales Cloud — where it wins

    • Manages leads, accounts, contacts, opportunities, and sales pipelines.
    • AI prioritizes leads and opportunities and syncs email activity on Starter Suite.
    • Free Suite includes mobile access and Gmail or Outlook email integration.

    Where it doesn't

    • Pricing rises from $25 to $100 per user monthly on higher tiers.
    • Pro Suite and above are billed annually, unlike the monthly Starter option.
    • The broad suite may be more than teams seeking only a narrow sales tool need.
  • Apollo9.2/10 · Free plan

    Apollo combines B2B prospect data, intent filters, AI research, and outreach workflows.

    Visit ApolloFull verdict →
  • Salesforce Sales Cloud9.0/10 · Free plan · 30-day trial

    A broad sales CRM with AI prioritization, mobile access, and plans from $25 per user monthly.

    Visit SalesforceFull verdict →

More comparisons

All ai sales tools comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update