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Head-to-head · Ai Sales Tools

Apollo vs Salesloft

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Apollo #1 in Ai Sales Tools 9.2/10 Free plan Free plan✓ 0 of 3 features Visit Apollo
Salesloft #4 in Ai Sales Tools 8.7/10 Pricing on request ✓ 0 of 3 features Visit Salesloft

Apollo leads on 0 checks, Salesloft on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreApollo · 9.2/10
  • Free planonly Apollo

Apollo scores higher on our rubric for ai sales tools: 9.2 against 8.7 out of 10; our editors rank them #1 and #4.

Apollo is the better fit for teams sourcing and qualifying B2B prospects. Salesloft is the better fit for enterprise teams managing multichannel sales cadences.

  • Apollo fits best

    Teams sourcing and qualifying B2B prospects

  • Salesloft fits best

    Enterprise teams managing multichannel sales cadences

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Side by side

Feature Apollo 9.2/10 Visit ↗ Salesloft 8.7/10 Visit ↗
At a glance
Editor score 9.2 8.7
Ranking #1 in Ai Sales Tools #4 in Ai Sales Tools
Best for Teams sourcing and qualifying B2B prospects Enterprise teams managing multichannel sales cadences
Pricing model Free plan + paid Paid
Starting price Free plan Pricing on request
Free plan ✓ (best) Not checked yet
Free trial — —
Deployment Cloud, Browser extension Cloud, Mobile, Browser extension
Platforms Web, Chrome extension Web
Support Email, Docs, Community Community, Docs
Compliance SOC 2, ISO 27001, GDPR, 2FA SOC 2, ISO 27001, GDPR, SSO/SAML, 2FA
Integrations 200+ integrations 285+ integrations
Built for Small business, Mid-market, Enterprise Mid-market, Enterprise
Features Apollo 0/3 · Salesloft 0/3
CRM sync Not checked yet Not checked yet
Email outreach Not checked yet Not checked yet
Call recording Not checked yet Not checked yet
Specs
Primary workflow Not checked yet Not checked yet
Sales channels Not checked yet Not checked yet
Minimum seats Not checked yet Not checked yet
Our review
Pros
  • Search 275+ million verified B2B contacts with attribute and intent filters
  • Use AI research to qualify contacts and accounts
  • Export through CSV, CRM sync, or API enrichment
  • Coordinates email, phone and social steps in multichannel cadences
  • Combines AI buyer research with personalized email drafting
  • Connects outreach with conversation intelligence, CRM updates and forecasting
Cons
  • API access is limited to Custom plans
  • Contact export allowances vary by plan
  • Broad sales and engagement scope may exceed prospecting-only needs
  • Pricing requires contacting Salesloft rather than selecting a published plan
  • The platform spans many sales workflows, which may exceed a narrow outreach need
  • Support channels listed are community and documentation
Our verdict

Apollo brings prospect search, sales engagement, and data enrichment together for sales, marketing, and revenue operations teams. It is suited to teams sourcing and qualifying B2B prospects: users can filter people and companies by job…

Read the review →

Salesloft brings sales outreach and revenue management into a cloud platform for representatives, managers, revenue operations teams and sales leaders. Its multichannel cadences combine email, phone and social steps, while AI account…

Read the review →
  1. ApolloAi Sales Tools 9.2Free plan
  2. SalesloftAi Sales Tools 8.7Pricing on request

Strengths and trade-offs

  • Apollo — where it wins

    • Search 275+ million verified B2B contacts with attribute and intent filters
    • Use AI research to qualify contacts and accounts
    • Export through CSV, CRM sync, or API enrichment

    Where it doesn't

    • API access is limited to Custom plans
    • Contact export allowances vary by plan
    • Broad sales and engagement scope may exceed prospecting-only needs

  • Salesloft — where it wins

    • Coordinates email, phone and social steps in multichannel cadences
    • Combines AI buyer research with personalized email drafting
    • Connects outreach with conversation intelligence, CRM updates and forecasting

    Where it doesn't

    • Pricing requires contacting Salesloft rather than selecting a published plan
    • The platform spans many sales workflows, which may exceed a narrow outreach need
    • Support channels listed are community and documentation

More comparisons

All ai sales tools comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update