Medallia
Medallia: A broad enterprise feedback platform with analytics, workflows, and multichannel collection. Ranked #1 of 59 in Customer Feedback Software by our editors (9.2/10); pricing: Pricing on request; best for enterprise digital experience feedback.
At a glance
- Editor score9.2 / 10
- PricingPricing on request
- Best forEnterprise digital experience feedback
- Founded2001 · McLean, Virginia, USA and Pleasanton, California, USA
- Facts checked21 Sep 2026
Where it wins
- Combines surveys, in-app feedback, NPS, CSAT, and text analytics
- Supports alerts, case management, and closed-loop workflows
- Integrates with Salesforce, Adobe, and ServiceNow
Where it doesn't
- Enterprise pricing requires a sales conversation
- Its broad scope may exceed simple survey needs
- Feature-request and product-roadmap workflows are not core strengths
Our verdict on Medallia
Medallia is an enterprise customer and employee experience platform for organizations that need to collect, analyze, and act on feedback across multiple channels. It supports surveys, websites, mobile applications, messaging, speech, video, social channels, and connected devices. Teams can measure NPS and CSAT, gather in-app feedback, and analyze structured and unstructured input with sentiment analysis, AI-powered topic models, and natural-language understanding. Its intended audience is organizations managing digital experience feedback across customer or employee journeys rather than teams seeking a lightweight survey tool.
Platform coverage is a central strength. Medallia supports web, iOS, Android, and API access, while integrations with Salesforce, Adobe, and ServiceNow connect feedback work with established customer, marketing, and service systems. Role-based reporting and dashboards support different internal audiences, and real-time alerts can help teams route emerging issues into case management. These capabilities make the platform a fit for organizations that need feedback collection connected to operational follow-through, not just survey results stored in a reporting view.
The standout depth is the path from insight to action. Text analytics can identify themes, topics, and sentiment, while AI-generated analysis and experience metrics give teams several ways to interpret feedback. Closed-loop workflows add a process for responding to issues after they are identified. Medallia is a stronger choice for enterprise digital experience programs that need broad channel coverage, analytics, integrations, and follow-up workflows. Organizations focused mainly on simple questionnaires, a public feedback portal, or a product-roadmap workflow should compare tools centered on those narrower requirements.
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Medallia pricing
Medallia fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | Not verified |
| NPS surveys | Yes |
| Feature requests | Yes |
| Feedback portal | Yes |
| In-app feedback | Yes |
| Product roadmap | Not verified |
| Sentiment analysis | Yes |
| Feedback response limit | Not verified |
| Deployment | Cloud, Mobile |
| Platforms | Web, iOS, Android |
| Compliance & security | SOC 2, ISO 27001, GDPR, HIPAA, SSO/SAML, 2FA |
| Support | Live chat, Phone, Tickets, Community, Docs |
| Built for | Enterprise, Mid-market (editorial estimate) |
| Integrations | 7 integrations: Salesforce, Adobe, ServiceNow, Workday, Slack, Microsoft Teams … |
| Pricing | Pricing on request (source) |
| Website | medallia.com |
| Facts checked | 21 Sep 2026 |
Medallia integrations
Medallia lists 7 integrations on its own site.
- Salesforce
- Adobe
- ServiceNow
- Workday
- Slack
- Microsoft Teams
- Jira
Alternatives to Medallia
- Verint Experience ManagementA broad enterprise CX platform for omnichannel feedback, analytics, and action.9.1
- Zonka FeedbackA strong fit for teams running complex, structured feedback programs across channels.9.0
- ChattermillA strong choice for AI analysis of feedback across channels, not survey distribution.8.9
See all Medallia alternatives →
Medallia vs the competition
- Medallia vs Verint Experience Management
- Medallia vs Zonka Feedback
- Medallia vs Chattermill
- Medallia vs Feedier
- Medallia vs AskNicely
- Medallia vs Featurebase
Compare Medallia with any tool side by side →
Also Ranked In
Medallia is ranked in 18 of our directories; the 6 strongest besides Customer Feedback Software.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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