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Head-to-head · Customer Feedback Software

Medallia vs Zonka Feedback

  • Updated Nov 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Medallia #1 in Customer Feedback Software 9.2/10 Pricing on request ✓ 5 of 6 features Visit Medallia
Zonka Feedback #3 in Customer Feedback Software 9.0/10 Pricing on request · 14-day trial Free trial✓ 0 of 6 features Visit Zonka Feedback

Medallia leads on 0 checks, Zonka Feedback on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMedallia · 9.2/10
  • Free trialonly Zonka Feedback
  • Most featuresMedallia · 5 of 6

Medallia scores higher on our rubric for customer feedback software: 9.2 against 9.0 out of 10; our editors rank them #1 and #3.

Medallia is the better fit for enterprise digital experience feedback. Zonka Feedback is the better fit for complex survey-driven feedback programs.

  • Medallia fits best

    Enterprise digital experience feedback

  • Zonka Feedback fits best

    Complex survey-driven feedback programs

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Medallia 9.2/10 Visit ↗ Zonka Feedback 9.0/10 Visit ↗
At a glance
Editor score 9.2 9.0
Ranking #1 in Customer Feedback Software #3 in Customer Feedback Software
Best for Enterprise digital experience feedback Complex survey-driven feedback programs
Pricing model Paid Paid
Starting price Pricing on request Pricing on request · 14-day trial
Free plan Not checked yet Not checked yet
Free trial — 14 days
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Support Live chat, Phone, Tickets, Community, Docs Email, Phone, Docs
Compliance SOC 2, ISO 27001, GDPR, HIPAA, SSO/SAML, 2FA ISO 27001, GDPR, HIPAA
Integrations 7 integrations 20+ integrations
Built for Enterprise, Mid-market Small business, Mid-market, Enterprise
Features Medallia 5/6 · Zonka Feedback 0/6
NPS surveys ✓ (best) Not checked yet
Feature requests ✓ (best) Not checked yet
Feedback portal ✓ (best) Not checked yet
In-app feedback ✓ (best) Not checked yet
Product roadmap Not checked yet Not checked yet
Sentiment analysis ✓ (best) Not checked yet
Specs
Feedback response limit Not checked yet Not checked yet
Our review
Pros
  • Combines surveys, in-app feedback, NPS, CSAT, and text analytics
  • Supports alerts, case management, and closed-loop workflows
  • Integrates with Salesforce, Adobe, and ServiceNow
  • Advanced survey logic with 30+ question types
  • Broad distribution across email, SMS, WhatsApp, web, QR, and offline
  • AI analysis for sentiment, emotion, intent, urgency, and themes
Cons
  • Enterprise pricing requires a sales conversation
  • Its broad scope may exceed simple survey needs
  • Feature-request and product-roadmap workflows are not core strengths
  • Pricing is custom and requires contacting sales
  • Its focus is structured feedback collection, not product roadmaps
  • The full feature set may exceed simpler survey needs
Our verdict

Medallia is an enterprise customer and employee experience platform for organizations that need to collect, analyze, and act on feedback across multiple channels. It supports surveys, websites, mobile applications, messaging, speech,…

Read the review →

Zonka Feedback is a cloud-based survey and customer feedback platform for organizations ranging from small businesses to large enterprises. It supports NPS, CSAT, CES, product feedback, and customer experience programs across digital and…

Read the review →
  1. MedalliaCustomer Feedback Software 9.2Pricing on request
  2. Zonka FeedbackCustomer Feedback Software 9.0Pricing on request · 14-day trial

Strengths and trade-offs

  • Medallia — where it wins

    • Combines surveys, in-app feedback, NPS, CSAT, and text analytics
    • Supports alerts, case management, and closed-loop workflows
    • Integrates with Salesforce, Adobe, and ServiceNow

    Where it doesn't

    • Enterprise pricing requires a sales conversation
    • Its broad scope may exceed simple survey needs
    • Feature-request and product-roadmap workflows are not core strengths

  • Zonka Feedback — where it wins

    • Advanced survey logic with 30+ question types
    • Broad distribution across email, SMS, WhatsApp, web, QR, and offline
    • AI analysis for sentiment, emotion, intent, urgency, and themes

    Where it doesn't

    • Pricing is custom and requires contacting sales
    • Its focus is structured feedback collection, not product roadmaps
    • The full feature set may exceed simpler survey needs
  • Medallia9.2/10 · Pricing on request

    A broad enterprise feedback platform with analytics, workflows, and multichannel collection.

    Visit MedalliaFull verdict →
  • Zonka Feedback9.0/10 · Pricing on request · 14-day trial

    A strong fit for teams running complex, structured feedback programs across channels.

    Visit Zonka FeedbackFull verdict →

More comparisons

All customer feedback software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update