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Head-to-head · Customer Feedback Software

Medallia vs AskNicely

  • Updated Nov 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Medallia #1 in Customer Feedback Software 9.2/10 Pricing on request ✓ 5 of 6 features Visit Medallia
AskNicely #6 in Customer Feedback Software 8.7/10 Pricing on request ✓ 0 of 6 features Visit AskNicely

Medallia leads on 0 checks, AskNicely on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMedallia · 9.2/10
  • Most featuresMedallia · 5 of 6

Medallia scores higher on our rubric for customer feedback software: 9.2 against 8.7 out of 10; our editors rank them #1 and #6.

Medallia is the better fit for enterprise digital experience feedback. AskNicely is the better fit for operational NPS and CX teams.

  • Medallia fits best

    Enterprise digital experience feedback

  • AskNicely fits best

    Operational NPS and CX teams

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Side by side

Feature Medallia 9.2/10 Visit ↗ AskNicely 8.7/10 Visit ↗
At a glance
Editor score 9.2 8.7
Ranking #1 in Customer Feedback Software #6 in Customer Feedback Software
Best for Enterprise digital experience feedback Operational NPS and CX teams
Pricing model Paid Paid
Starting price Pricing on request —
Free plan Not checked yet —
Free trial — —
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web
Support Live chat, Phone, Tickets, Community, Docs Email, Live chat, Docs
Compliance SOC 2, ISO 27001, GDPR, HIPAA, SSO/SAML, 2FA SOC 2, GDPR, SSO/SAML, 2FA
Integrations 7 integrations 200+ integrations
Built for Enterprise, Mid-market Small business, Mid-market, Enterprise
Features Medallia 5/6 · AskNicely 0/6
NPS surveys ✓ (best) Not checked yet
Feature requests ✓ (best) Not checked yet
Feedback portal ✓ (best) Not checked yet
In-app feedback ✓ (best) Not checked yet
Product roadmap Not checked yet Not checked yet
Sentiment analysis ✓ (best) Not checked yet
Specs
Feedback response limit Not checked yet Not checked yet
Our review
Pros
  • Combines surveys, in-app feedback, NPS, CSAT, and text analytics
  • Supports alerts, case management, and closed-loop workflows
  • Integrates with Salesforce, Adobe, and ServiceNow
  • Supports NPS, CSAT, CES, and five-star surveys across multiple channels
  • Combines branching, workflows, dashboards, benchmarking, and AI recommendations
  • Connects with CRM, helpdesk, communication, and dashboard platforms
Cons
  • Enterprise pricing requires a sales conversation
  • Its broad scope may exceed simple survey needs
  • Feature-request and product-roadmap workflows are not core strengths
  • No free plan is offered
  • Pricing requires contacting sales
  • Focused on web access rather than a listed native desktop platform
Our verdict

Medallia is an enterprise customer and employee experience platform for organizations that need to collect, analyze, and act on feedback across multiple channels. It supports surveys, websites, mobile applications, messaging, speech,…

Read the review →

AskNicely is a cloud-based customer experience platform for service businesses, particularly multi-location organizations and frontline teams. It collects NPS, CSAT, CES, and five-star feedback through email, SMS, web, mobile-app, and…

Read the review →
  1. MedalliaCustomer Feedback Software 9.2Pricing on request
  2. AskNicelyCustomer Feedback Software 8.7Pricing on request

Strengths and trade-offs

  • Medallia — where it wins

    • Combines surveys, in-app feedback, NPS, CSAT, and text analytics
    • Supports alerts, case management, and closed-loop workflows
    • Integrates with Salesforce, Adobe, and ServiceNow

    Where it doesn't

    • Enterprise pricing requires a sales conversation
    • Its broad scope may exceed simple survey needs
    • Feature-request and product-roadmap workflows are not core strengths

  • AskNicely — where it wins

    • Supports NPS, CSAT, CES, and five-star surveys across multiple channels
    • Combines branching, workflows, dashboards, benchmarking, and AI recommendations
    • Connects with CRM, helpdesk, communication, and dashboard platforms

    Where it doesn't

    • No free plan is offered
    • Pricing requires contacting sales
    • Focused on web access rather than a listed native desktop platform
  • Medallia9.2/10 · Pricing on request

    A broad enterprise feedback platform with analytics, workflows, and multichannel collection.

    Visit MedalliaFull verdict →
  • AskNicely8.7/10 · Pricing on request

    A broad CX platform for teams that need to collect, analyze, and act on feedback.

    Visit AskNicelyFull verdict →

More comparisons

All customer feedback software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update