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Head-to-head · Customer Feedback Software

Medallia vs Userback

  • Updated Nov 2026
  • Both researched from official sources
  • 7 checks side by side
Higher score Medallia #1 in Customer Feedback Software 9.2/10 Pricing on request ✓ 5 of 6 features Visit Medallia
Userback #8 in Customer Feedback Software 8.5/10 Free plan · 14-day trial Free planFree trial✓ 6 of 6 features Visit Userback

Medallia leads on 0 checks, Userback on 0, and 7 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMedallia · 9.2/10
  • Free planonly Userback
  • Free trialonly Userback
  • Most featuresUserback · 6 of 6

Medallia scores higher on our rubric for customer feedback software: 9.2 against 8.5 out of 10; our editors rank them #1 and #8.

Medallia is the better fit for enterprise digital experience feedback. Userback is the better fit for teams collecting rich visual and survey feedback.

  • Medallia fits best

    Enterprise digital experience feedback

  • Userback fits best

    Teams collecting rich visual and survey feedback

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Medallia 9.2/10 Visit ↗ Userback 8.5/10 Visit ↗
At a glance
Editor score 9.2 8.5
Ranking #1 in Customer Feedback Software #8 in Customer Feedback Software
Best for Enterprise digital experience feedback Teams collecting rich visual and survey feedback
Pricing model Paid Free plan + paid
Starting price Pricing on request $29/mo
Free plan Not checked yet ✓ (best)
Free trial — 14 days
Deployment Cloud, Mobile Cloud, Browser extension, Mobile
Platforms Web, iOS, Android Web, Chrome extension
Support Live chat, Phone, Tickets, Community, Docs Email, Live chat, Docs
Compliance SOC 2, ISO 27001, GDPR, HIPAA, SSO/SAML, 2FA SOC 2, GDPR, SSO/SAML, 2FA
Integrations 7 integrations 18 integrations
Built for Enterprise, Mid-market Solo, Small business, Mid-market, Enterprise
Features Medallia 5/6 · Userback 6/6
NPS surveys ✓ ✓
Feature requests ✓ ✓
Feedback portal ✓ ✓
In-app feedback ✓ ✓
Product roadmap Not checked yet ✓ (best)
Sentiment analysis ✓ ✓
Specs
Feedback response limit Not checked yet Not checked yet
Our review
Pros
  • Combines surveys, in-app feedback, NPS, CSAT, and text analytics
  • Supports alerts, case management, and closed-loop workflows
  • Integrates with Salesforce, Adobe, and ServiceNow
  • Annotated screenshots, recordings, console logs, and session replays
  • Surveys, feature requests, voting, roadmaps, and AI analysis
  • Integrations with Jira, Slack, Zendesk, GitHub, and more
Cons
  • Enterprise pricing requires a sales conversation
  • Its broad scope may exceed simple survey needs
  • Feature-request and product-roadmap workflows are not core strengths
  • Free feedback remains available for 7 days
  • Feature Portal is a paid add-on
  • REST API and webhooks start on Business Plus
Our verdict

Medallia is an enterprise customer and employee experience platform for organizations that need to collect, analyze, and act on feedback across multiple channels. It supports surveys, websites, mobile applications, messaging, speech,…

Read the review →

Userback is a SaaS customer-feedback platform for product teams, SaaS companies, startups, agencies, and support teams. It gathers visual feedback through embeddable widgets and a browser extension, with annotated screenshots, video…

Read the review →
  1. MedalliaCustomer Feedback Software 9.2Pricing on request
  2. UserbackCustomer Feedback Software 8.5Free plan · 14-day trial

Strengths and trade-offs

  • Medallia — where it wins

    • Combines surveys, in-app feedback, NPS, CSAT, and text analytics
    • Supports alerts, case management, and closed-loop workflows
    • Integrates with Salesforce, Adobe, and ServiceNow

    Where it doesn't

    • Enterprise pricing requires a sales conversation
    • Its broad scope may exceed simple survey needs
    • Feature-request and product-roadmap workflows are not core strengths
  • Userback — where it wins

    • Annotated screenshots, recordings, console logs, and session replays
    • Surveys, feature requests, voting, roadmaps, and AI analysis
    • Integrations with Jira, Slack, Zendesk, GitHub, and more

    Where it doesn't

    • Free feedback remains available for 7 days
    • Feature Portal is a paid add-on
    • REST API and webhooks start on Business Plus
  • Medallia9.2/10 · Pricing on request

    A broad enterprise feedback platform with analytics, workflows, and multichannel collection.

    Visit MedalliaFull verdict →
  • Userback8.5/10 · Free plan · 14-day trial

    A broad feedback platform for teams combining visual input, surveys, and product workflows.

    Visit UserbackFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update