Best Appfigures Alternatives in 2026
The top Appfigures alternatives are Amplitude, Mixpanel and Firebase Analytics: 15 mobile app analytics software our editors would look at instead of Appfigures, in our ranking order.
Appfigures: A broad store-performance platform for publishers who need analytics, ASO, and competitor insight. Where it falls short: does not provide funnel analysis, session replay, or crash insights.
Switching from Appfigures? For most mobile app analytics software buyers the best Appfigures alternative is Amplitude, built for teams needing broad product analytics. On a budget, GameAnalytics starts at $49/mo. Pendo for Mobile offers the most data retention (12 months).
Why People Look for an Appfigures Alternative
- Does not provide funnel analysis, session replay, or crash insights
- Its broad feature set is focused on store and market performance
- Some advanced capabilities are divided across multiple paid tiers
- No funnel analysis — 6 of the alternatives below have it
- No session replay — 1 of the alternatives below has it
Quick Picks by What You Need
- Best overallAmplitude9.4
Teams needing broad product analytics
Visit Amplitude - Lowest priceGameAnalytics8.5
Paid plans from $49/mo
Visit GameAnalytics - Best free optionAmplitude9.4
Has a free plan
Visit Amplitude - Most data retentionPendo for Mobile8.6
12 months
Visit Pendo for Mobile - Best for funnel analysisFirebase Analytics9.2
Funnel analysis (Appfigures: no)
Visit Firebase Analytics
All 15 Appfigures Alternatives, Ranked
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
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Best forTeams needing broad product analytics
- Better than Appfigures:
- Editor score 9.4 vs 7.6
A broad analytics suite for tracking, exploring, and improving web and mobile products.
9.4/10★★★★★Visit Amplitude -
Best forMature teams needing deep analytics
- Better than Appfigures:
- Editor score 9.3 vs 7.6
A mature analytics suite with broad product insights, replay, experimentation, and data connections.
9.3/10★★★★★Visit Mixpanel -
Best forTeams wanting comprehensive free analytics
- Better than Appfigures:
- Funnel analysis
- Crash insights
- Editor score 9.2 vs 7.6
A broad no-cost analytics service for mobile and web apps.
- Crash insights
- Revenue tracking
- Retention reports
9.2/10★★★★★Visit Firebase -
Best forMobile teams needing acquisition and crash data
- Better than Appfigures:
- Funnel analysis
- Crash insights
- Editor score 9.1 vs 7.6
A broad mobile analytics suite for acquisition, product, revenue, and crash data.
- Crash insights
- Revenue tracking
- Retention reports
9.1/10★★★★★Visit AppMetrica -
Best forZoho users wanting free app analytics
- Better than Appfigures:
- Funnel analysis
- Crash insights
- Editor score 9.0 vs 7.6
A broad free tier for Zoho users tracking app behavior, crashes, and engagement.
- Crash insights
- Retention reports
- Funnel analysis
9.0/10★★★★☆Visit Zoho Apptics -
Best forHuawei ecosystem app teams
- Better than Appfigures:
- Funnel analysis
- Crash insights
- Editor score 8.9 vs 7.6
A free analytics suite with deep Huawei ecosystem connections.
- Crash insights
- Retention reports
- Funnel analysis
8.9/10★★★★☆Visit Huawei -
Best forOpen-source teams needing flexible analytics
- Better than Appfigures:
- Editor score 8.8 vs 7.6
A flexible analytics stack for open-source teams, with usage-based pricing and limited retention on Free.
8.8/10★★★★☆Visit PostHog -
Best forProduct teams wanting automatic capture
- Better than Appfigures:
- Editor score 8.7 vs 7.6
A broad web and mobile analytics platform with automatic capture and a capable free tier.
8.7/10★★★★☆Visit Heap -
Best forMobile teams combining analytics and engagement
- Better than Appfigures:
- Funnel analysis
- Session replay
- Crash insights
A broad mobile analytics and engagement platform with a useful free starting point.
- Session replay
- Crash insights
- Retention reports
8.6/10★★★★☆Visit Pendo -
Best forGame studios needing full-stack analytics
- Better than Appfigures:
- Funnel analysis
- Crash insights
- Editor score 8.5 vs 7.6
A broad analytics stack for game teams, with core reporting available free.
- Crash insights
- Revenue tracking
- Retention reports
8.5/10★★★★☆Visit GameAnalytics -
Best forEnterprise digital experience teams
- Better than Appfigures:
- Editor score 8.4 vs 7.6
A broad web and mobile analytics suite for enterprise digital experience teams.
8.4/10★★★★☆Visit Contentsquare -
Best forTeams needing mature replay and heatmaps
- Better than Appfigures:
- Editor score 8.3 vs 7.6
A strong fit for teams that need replay, heatmaps, and mobile product analytics.
8.3/10★★★★☆Visit Fullstory -
Best forTeams prioritizing replay and UX diagnosis
- Better than Appfigures:
- Editor score 8.2 vs 7.6
A strong choice for teams diagnosing mobile and web UX through replay, heatmaps, and journeys.
8.2/10★★★★☆Visit UXCam -
Best forTeams needing self-hosted analytics
- Better than Appfigures:
- Editor score 8.1 vs 7.6
Open-source, self-hosted analytics with broad product measurement and engagement features.
8.1/10★★★★☆Visit Countly -
Best forTeams needing replay and crash reporting
- Better than Appfigures:
- Editor score 8.0 vs 7.6
A capable replay and crash-reporting platform that is being retired.
8.0/10★★★★☆Visit Smartlook
Appfigures Alternatives: Common Questions
What is the best alternative to Appfigures?
Amplitude: #1 in our Mobile App Analytics Software ranking, with an editor score of 9.4 out of 10. A broad analytics suite for tracking, exploring, and improving web and mobile products.
Is there a free alternative to Appfigures?
Yes. Amplitude, Mixpanel, Firebase Analytics, AppMetrica and Zoho Apptics have a free plan or a free tier (14 of the 15 alternatives on this page).
What is the cheapest paid alternative to Appfigures?
Of the alternatives here that publish a price, GameAnalytics starts lowest, at $49/mo.
Why do people look for Appfigures alternatives?
Does not provide funnel analysis, session replay, or crash insights; Its broad feature set is focused on store and market performance; Some advanced capabilities are divided across multiple paid tiers.
Which Appfigures alternative has the most data retention?
Pendo for Mobile, with 12 months.
How do I switch from Appfigures?
Export your data from Appfigures (most tools have an export in their settings). Sign up for the alternative; start on its free plan or trial if it has one. Import your export and set up the integrations your team relies on. Run both side by side for a short while, then cancel Appfigures.
How to Switch from Appfigures
- Export your data from Appfigures (most tools have an export in their settings).
- Sign up for the alternative; start on its free plan or trial if it has one.
- Import your export and set up the integrations your team relies on.
- Run both side by side for a short while, then cancel Appfigures.
Appfigures vs Each Alternative
| # | Tool | Free plan | Paid from | Score |
|---|---|---|---|---|
| 18 | Appfigures | Yes | 7.6 | |
| 1 | Amplitude | Yes | 9.4 | |
| 2 | Mixpanel | Yes | $120/mo | 9.3 |
| 3 | Firebase Analytics | Yes | Free | 9.2 |
| 4 | AppMetrica | Yes | 9.1 | |
| 5 | Zoho Apptics | Yes | 9.0 | |
| 6 | HUAWEI Analytics Kit | Yes | Free | 8.9 |
| 7 | PostHog | Yes | 8.8 | |
| 8 | Heap | Yes | 8.7 | |
| 9 | Pendo for Mobile | Yes | 8.6 | |
| 10 | GameAnalytics | Yes | $49/mo | 8.5 |
| 11 | Contentsquare | Yes | 8.4 | |
| 12 | Fullstory | Yes | 8.3 | |
| 13 | UXCam | Yes | 8.2 | |
| 14 | Countly | No | $175/mo | 8.1 |
| 15 | Smartlook | Yes | 8.0 |
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update