Appfigures review
A broad store-performance platform for publishers who need analytics, ASO, and competitor insight.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Appfigures is a reporting and analytics platform for mobile app developers, publishers, marketers, and analysts. It brings together app-store downloads, sales, subscriptions, advertising data, ratings, rankings, reviews, and related usage metrics. The platform is suited to teams that need a central view of store performance across Apple App Store Connect, Google Play, Amazon, and Steam, with access through web, iOS, Android, and an API.
The published plans show a Free option with universal app analytics, download and revenue tracking, subscription analytics, review monitoring, and API access. Paid tiers expand the scope in different directions. Connect adds spend and payout consolidation, store performance data, keyword tracking, review replies, and app intelligence. Monitor emphasizes ongoing store performance monitoring and review management, while Optimize adds App Store Optimization tools, keyword ideas, and competitor keyword insights. Boost combines organic and paid optimization with competitor analysis, and Amplify adds unlimited app intelligence alongside ASO and review capabilities. The published category pricing lists a starting price of 7.99.
Appfigures is strongest when store intelligence is the main requirement. Its feature set covers subscription measures such as active subscriptions, MRR, and churn; advertising revenue and ad-spend analytics; review translation and direct replies; scheduled email reports; real-time alerts; data exports; and REST API access. Integrations with Slack and email support reporting workflows, while Unity Ads, Mintegral Ads, and Pangle extend advertising coverage. It is less suitable for teams that need product-usage analytics centered on funnels, session replay, or crash insights. Choose Appfigures for broad app-store reporting, ASO, review operations, and competitive market intelligence; choose another tool when in-app behavior diagnostics are the primary need.
Appfigures pros and cons
- Where it wins
- Tracks downloads, revenue, subscriptions, advertising, rankings, and reviews
- Combines ASO, competitor intelligence, alerts, reports, exports, and API access
- Offers a Free plan with universal analytics and core tracking features
- Where it doesn't
- Does not provide funnel analysis, session replay, or crash insights
- Its broad feature set is focused on store and market performance
- Some advanced capabilities are divided across multiple paid tiers
Appfigures fact sheet, pricing and score →
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