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Head-to-head · CRM Software

Zoho CRM vs Microsoft Dynamics 365 Sales

  • Updated Oct 2026
  • Both researched from official sources
  • 9 checks side by side
Higher score Zoho CRM #3 in CRM Software 9.2/10 Free plan · 15-day trial Free planFree trial✓ 5 of 6 features Visit Zoho CRM
Microsoft Dynamics 365 Sales #5 in CRM Software 9.0/10 30-day trial Free trial✓ 5 of 6 features Visit Microsoft

Zoho CRM leads on 2 checks, Microsoft Dynamics 365 Sales on 0, and 7 are even. Who comes out ahead on the 9 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreZoho CRM · 9.2/10
  • Lowest starting priceZoho CRM · $14/user/mo
  • Free planonly Zoho CRM
  • Free trialboth

Zoho CRM scores higher on our rubric for crm software: 9.2 against 9.0 out of 10; our editors rank them #3 and #5.

Zoho CRM offers free plan; Microsoft Dynamics 365 Sales doesn't. Zoho CRM is cheaper to start at $14/user/mo against $65/user/mo.

Zoho CRM is the better fit for teams wanting broad CRM value with automation. Microsoft Dynamics 365 Sales is the better fit for microsoft ecosystem enterprise sales teams.

  • Zoho CRM fits best

    Teams wanting broad CRM value with automation

  • Microsoft Dynamics 365 Sales fits best

    Microsoft ecosystem enterprise sales teams

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Zoho CRM 9.2/10 Visit ↗ Microsoft Dynamics 365 Sales 9.0/10 Visit ↗
At a glance
Editor score 9.2 9.0
Ranking #3 in CRM Software #5 in CRM Software
Best for Teams wanting broad CRM value with automation Microsoft ecosystem enterprise sales teams
Pricing model Free plan + paid Paid
Starting price $14/user/mo (best) $65/user/mo
Free plan ✓ (best) —
Free trial ✓ ✓
Free trial length 15 days · no card needed 30 days
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Support Email, Live chat, Phone, Tickets, Community, Docs Tickets, Community, Docs
Integrations 1,100+ integrations 10 integrations
Built for Solo, Small business, Mid-market, Enterprise Mid-market, Enterprise
Features Zoho CRM 5/6 · Microsoft Dynamics 365 Sales 5/6
Visual sales pipeline ✓ ✓
Email sync ✓ ✓
Marketing automation ✓ ✓
AI features ✓ ✓
Mobile app ✓ ✓
Open source Not checked yet —
Our review
Pros
  • Forever-free plan supports up to 3 users
  • Automation, marketing, analytics, AI, mobile, and API coverage
  • Annual plans start at $14 per user per month
  • Deep Microsoft 365, Teams, Exchange, Power BI, and Power Platform fit
  • Forecasting, pipeline management, scoring, conversation intelligence, and AI
  • Web, iOS, Android, and API access support distributed sales teams
Cons
  • The free plan is limited to 3 users
  • Advanced and enterprise capabilities require paid tiers
  • Pricing varies by billing cycle, region, and currency
  • Starts at $65 per user per month with annual billing
  • No permanent free plan; the free offering is a 30-day trial
  • Advanced AI and customization require higher-priced editions
Our verdict

Zoho CRM is a cloud-based customer relationship management platform for sales teams and customer-facing organizations. It brings together lead, contact, account, and deal management with multi-stage sales pipelines, email history,…

Read the review →

Microsoft Dynamics 365 Sales is a cloud CRM application for sales organizations that need structured account, contact, lead, opportunity, quote, order, invoice, campaign, and forecast management. It is particularly suited to enterprise…

Read the review →
  1. Zoho CRMCRM Software 9.2Free plan · 15-day trial
  2. Microsoft Dynamics 365 SalesCRM Software 9.030-day trial

Strengths and trade-offs

  • Zoho CRM — where it wins

    • Forever-free plan supports up to 3 users
    • Automation, marketing, analytics, AI, mobile, and API coverage
    • Annual plans start at $14 per user per month

    Where it doesn't

    • The free plan is limited to 3 users
    • Advanced and enterprise capabilities require paid tiers
    • Pricing varies by billing cycle, region, and currency

  • Microsoft Dynamics 365 Sales — where it wins

    • Deep Microsoft 365, Teams, Exchange, Power BI, and Power Platform fit
    • Forecasting, pipeline management, scoring, conversation intelligence, and AI
    • Web, iOS, Android, and API access support distributed sales teams

    Where it doesn't

    • Starts at $65 per user per month with annual billing
    • No permanent free plan; the free offering is a 30-day trial
    • Advanced AI and customization require higher-priced editions
  • Zoho CRM9.2/10 · Free plan · 15-day trial

    A broad CRM with a free plan, automation, AI, analytics, mobile apps, and APIs.

    Visit Zoho CRMFull verdict →
  • Microsoft Dynamics 365 Sales9.0/10 · 30-day trial

    A deep Microsoft-aligned CRM for enterprise sales teams that can justify its higher price.

    Visit MicrosoftFull verdict →

More comparisons

All CRM software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update