Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience our own tag's counts — open to see them
–Visits
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · visits, page views and clicks counted by our own tag, which counts more than our checked analytics; every figure rounded down · how we count

Head-to-head · Customer Experience Analytics Software

Fullstory vs Medallia

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Fullstory #7 in Customer Experience Analytics Software 8.5/10 Free plan · 14-day trial Free planFree trial✓ 0 of 4 features Visit Fullstory
Medallia #8 in Customer Experience Analytics Software 8.4/10 Pricing on request ✓ 1 of 4 features Visit Medallia

Fullstory leads on 0 checks, Medallia on 0, and 2 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreFullstory · 8.5/10
  • Free planonly Fullstory
  • Free trialonly Fullstory
  • Most featuresMedallia · 1 of 4

Fullstory scores higher on our rubric for customer experience analytics software: 8.5 against 8.4 out of 10; our editors rank them #7 and #8.

Fullstory is the better fit for teams wanting accessible digital behavior analytics. Medallia is the better fit for enterprise CX programs with closed-loop workflows.

  • Fullstory fits best

    Teams wanting accessible digital behavior analytics

  • Medallia fits best

    Enterprise CX programs with closed-loop workflows

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Fullstory 8.5/10 Visit ↗ Medallia 8.4/10 Visit ↗
At a glance
Editor score 8.5 8.4
Ranking #7 in Customer Experience Analytics Software #8 in Customer Experience Analytics Software
Best for Teams wanting accessible digital behavior analytics Enterprise CX programs with closed-loop workflows
Pricing model Free plan + paid Paid
Starting price — Pricing on request
Free plan ✓ (best) Not checked yet
Free trial 14 days —
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Support Email, Community, Docs Live chat, Phone, Tickets, Community, Docs
Compliance SOC 2, ISO 27001, GDPR, SSO/SAML SOC 2, ISO 27001, GDPR, HIPAA, SSO/SAML, 2FA
Integrations 18 integrations 7 integrations
Built for Solo, Small business, Mid-market, Enterprise Enterprise, Mid-market
Features Fullstory 0/4 · Medallia 1/4
Sentiment analysis Not checked yet ✓ (best)
Journey analysis Not checked yet Not checked yet
Interaction analytics Not checked yet Not checked yet
Text analytics Not checked yet Not checked yet
Specs
Feedback channels Not checked yet Not checked yet
Data retention Not checked yet Not checked yet
Our review
Pros
  • Free plan includes 30,000 sessions per month and 12 months of replay retention
  • Combines replay, heatmaps, funnels, journeys and product analytics
  • Supports web, iOS, Android, APIs and privacy controls
  • Combines NPS, CSAT, surveys, digital feedback, and text analytics
  • AI topic models and sentiment analysis turn feedback into themes
  • Alerts, case management, dashboards, and workflows support follow-up
Cons
  • Paid plan pricing is request-based
  • Paid session limits and recording retention vary by plan
  • Advanced mobile analytics is an add-on
  • Contact-sales pricing limits upfront budget comparison
  • Broad scope may exceed the needs of narrowly focused teams
  • Teams seeking public roadmaps should assess alternative platforms
Our verdict

Fullstory is a behavioral analytics platform for product, marketing, engineering, and customer-experience teams. It captures interactions across websites and mobile applications, then brings together session replay, click maps, scroll…

Read the review →

Medallia is an enterprise customer and employee experience platform for organizations that need to collect, analyze, and act on feedback across multiple channels. It supports surveys, websites, mobile applications, messaging, speech,…

Read the review →
  1. FullstoryCustomer Experience Analytics Software 8.5Free plan · 14-day trial
  2. MedalliaCustomer Experience Analytics Software 8.4Pricing on request

Strengths and trade-offs

  • Fullstory — where it wins

    • Free plan includes 30,000 sessions per month and 12 months of replay retention
    • Combines replay, heatmaps, funnels, journeys and product analytics
    • Supports web, iOS, Android, APIs and privacy controls

    Where it doesn't

    • Paid plan pricing is request-based
    • Paid session limits and recording retention vary by plan
    • Advanced mobile analytics is an add-on

  • Medallia — where it wins

    • Combines NPS, CSAT, surveys, digital feedback, and text analytics
    • AI topic models and sentiment analysis turn feedback into themes
    • Alerts, case management, dashboards, and workflows support follow-up

    Where it doesn't

    • Contact-sales pricing limits upfront budget comparison
    • Broad scope may exceed the needs of narrowly focused teams
    • Teams seeking public roadmaps should assess alternative platforms

More comparisons

All customer experience analytics software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update