Adobe Customer Journey Analytics vs Fullstory

Adobe Customer Journey Analytics9.2Visit Fullstory8.5Visit

Higher score Adobe Customer Journey Analytics #1 in Customer Experience Analytics Software 9.2/10 Pricing on request ✓ 0 of 4 features Visit Adobe

vs

Fullstory #7 in Customer Experience Analytics Software 8.5/10 Free plan · 14-day trial Free planFree trial✓ 0 of 4 features Visit Fullstory

• Adobe Customer Journey Analytics fits best

  Large enterprises analyzing cross-channel journeys

• Fullstory fits best

  Teams wanting accessible digital behavior analytics

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Side by side

Feature	Adobe Customer Journey Analytics 9.2/10 Visit ↗	Fullstory 8.5/10 Visit ↗
At a glance
Editor score	9.2	8.5
Ranking	#1 in Customer Experience Analytics Software	#7 in Customer Experience Analytics Software
Best for	Large enterprises analyzing cross-channel journeys	Teams wanting accessible digital behavior analytics
Pricing model	Paid	Free plan + paid
Starting price	Pricing on request	—
Free plan	—	✓ (best)
Free trial	—	14 days
Deployment	Cloud	Cloud, Mobile
Platforms	Web	Web, iOS, Android
Support	Docs, Tickets	Email, Community, Docs
Compliance	GDPR	SOC 2, ISO 27001, GDPR, SSO/SAML
Integrations	4 integrations	18 integrations
Built for	Enterprise	Solo, Small business, Mid-market, Enterprise
Features Adobe Customer Journey Analytics 0/4 · Fullstory 0/4
Sentiment analysis	Not checked yet	Not checked yet
Journey analysis	Not checked yet	Not checked yet
Interaction analytics	Not checked yet	Not checked yet
Text analytics	Not checked yet	Not checked yet
Specs
Feedback channels	Not checked yet	Not checked yet
Data retention	Not checked yet	Not checked yet
Our review
Pros	Unifies online and offline customer data with identity stitching Supports attribution, segmentation, pathing, fallout, and custom analysis Tracks advertising spend, revenue, and ROAS with real-time reporting	Free plan includes 30,000 sessions per month and 12 months of replay retention Combines replay, heatmaps, funnels, journeys and product analytics Supports web, iOS, Android, APIs and privacy controls
Cons	Pricing requires a tailored quote rather than a published numeric price There is no free plan for evaluating the product Standard/Select backfill covers 13 months of historical data	Paid plan pricing is request-based Paid session limits and recording retention vary by plan Advanced mobile analytics is an add-on
Our verdict	Adobe Customer Journey Analytics is an enterprise analytics application for teams that need to analyze customer interactions across online and offline channels. Built on Adobe Experience Platform, it combines event, profile, lookup, and… Read the review →	Fullstory is a behavioral analytics platform for product, marketing, engineering, and customer-experience teams. It captures interactions across websites and mobile applications, then brings together session replay, click maps, scroll… Read the review →

Strengths and trade-offs

• Adobe Customer Journey Analytics — where it wins

  • Unifies online and offline customer data with identity stitching
  • Supports attribution, segmentation, pathing, fallout, and custom analysis
  • Tracks advertising spend, revenue, and ROAS with real-time reporting

  Where it doesn't

  • Pricing requires a tailored quote rather than a published numeric price
  • There is no free plan for evaluating the product
  • Standard/Select backfill covers 13 months of historical data

• Fullstory — where it wins

  • Free plan includes 30,000 sessions per month and 12 months of replay retention
  • Combines replay, heatmaps, funnels, journeys and product analytics
  • Supports web, iOS, Android, APIs and privacy controls

  Where it doesn't

  • Paid plan pricing is request-based
  • Paid session limits and recording retention vary by plan
  • Advanced mobile analytics is an add-on

• Adobe Customer Journey Analytics9.2/10 · Pricing on request

  A mature enterprise choice for connecting journey analysis across online and offline data.

  Visit AdobeFull verdict →
• Fullstory8.5/10 · Free plan · 14-day trial

  A broad digital behavior analytics platform with a practical free entry point.

  Visit FullstoryFull verdict →