Adobe Customer Journey Analytics vs Medallia

Adobe Customer Journey Analytics9.2Visit Medallia8.4Visit

Higher score Adobe Customer Journey Analytics #1 in Customer Experience Analytics Software 9.2/10 Pricing on request ✓ 0 of 4 features Visit Adobe

vs

Medallia #8 in Customer Experience Analytics Software 8.4/10 Pricing on request ✓ 1 of 4 features Visit Medallia

• Adobe Customer Journey Analytics fits best

  Large enterprises analyzing cross-channel journeys

• Medallia fits best

  Enterprise CX programs with closed-loop workflows

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Side by side

Feature	Adobe Customer Journey Analytics 9.2/10 Visit ↗	Medallia 8.4/10 Visit ↗
At a glance
Editor score	9.2	8.4
Ranking	#1 in Customer Experience Analytics Software	#8 in Customer Experience Analytics Software
Best for	Large enterprises analyzing cross-channel journeys	Enterprise CX programs with closed-loop workflows
Pricing model	Paid	Paid
Starting price	Pricing on request	Pricing on request
Free plan	—	Not checked yet
Free trial	—	—
Deployment	Cloud	Cloud, Mobile
Platforms	Web	Web, iOS, Android
Support	Docs, Tickets	Live chat, Phone, Tickets, Community, Docs
Compliance	GDPR	SOC 2, ISO 27001, GDPR, HIPAA, SSO/SAML, 2FA
Integrations	4 integrations	7 integrations
Built for	Enterprise	Enterprise, Mid-market
Features Adobe Customer Journey Analytics 0/4 · Medallia 1/4
Sentiment analysis	Not checked yet	✓ (best)
Journey analysis	Not checked yet	Not checked yet
Interaction analytics	Not checked yet	Not checked yet
Text analytics	Not checked yet	Not checked yet
Specs
Feedback channels	Not checked yet	Not checked yet
Data retention	Not checked yet	Not checked yet
Our review
Pros	Unifies online and offline customer data with identity stitching Supports attribution, segmentation, pathing, fallout, and custom analysis Tracks advertising spend, revenue, and ROAS with real-time reporting	Combines NPS, CSAT, surveys, digital feedback, and text analytics AI topic models and sentiment analysis turn feedback into themes Alerts, case management, dashboards, and workflows support follow-up
Cons	Pricing requires a tailored quote rather than a published numeric price There is no free plan for evaluating the product Standard/Select backfill covers 13 months of historical data	Contact-sales pricing limits upfront budget comparison Broad scope may exceed the needs of narrowly focused teams Teams seeking public roadmaps should assess alternative platforms
Our verdict	Adobe Customer Journey Analytics is an enterprise analytics application for teams that need to analyze customer interactions across online and offline channels. Built on Adobe Experience Platform, it combines event, profile, lookup, and… Read the review →	Medallia is an enterprise customer and employee experience platform for organizations that need to collect, analyze, and act on feedback across multiple channels. It supports surveys, websites, mobile applications, messaging, speech,… Read the review →

Strengths and trade-offs

• Adobe Customer Journey Analytics — where it wins

  • Unifies online and offline customer data with identity stitching
  • Supports attribution, segmentation, pathing, fallout, and custom analysis
  • Tracks advertising spend, revenue, and ROAS with real-time reporting

  Where it doesn't

  • Pricing requires a tailored quote rather than a published numeric price
  • There is no free plan for evaluating the product
  • Standard/Select backfill covers 13 months of historical data

• Medallia — where it wins

  • Combines NPS, CSAT, surveys, digital feedback, and text analytics
  • AI topic models and sentiment analysis turn feedback into themes
  • Alerts, case management, dashboards, and workflows support follow-up

  Where it doesn't

  • Contact-sales pricing limits upfront budget comparison
  • Broad scope may exceed the needs of narrowly focused teams
  • Teams seeking public roadmaps should assess alternative platforms

• Adobe Customer Journey Analytics9.2/10 · Pricing on request

  A mature enterprise choice for connecting journey analysis across online and offline data.

  Visit AdobeFull verdict →
• Medallia8.4/10 · Pricing on request

  A mature CX analytics platform for organizations that need closed-loop action.

  Visit MedalliaFull verdict →