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Head-to-head · Customer Experience Analytics Software

Contentsquare vs Medallia

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Contentsquare #4 in Customer Experience Analytics Software 8.8/10 Free plan · 15-day trial Free planFree trial✓ 0 of 4 features Visit Contentsquare
Medallia #8 in Customer Experience Analytics Software 8.4/10 Pricing on request ✓ 1 of 4 features Visit Medallia

Contentsquare leads on 0 checks, Medallia on 0, and 2 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreContentsquare · 8.8/10
  • Free planonly Contentsquare
  • Free trialonly Contentsquare
  • Most featuresMedallia · 1 of 4

Contentsquare scores higher on our rubric for customer experience analytics software: 8.8 against 8.4 out of 10; our editors rank them #4 and #8.

Contentsquare is the better fit for digital teams needing broad journey analytics. Medallia is the better fit for enterprise CX programs with closed-loop workflows.

  • Contentsquare fits best

    Digital teams needing broad journey analytics

  • Medallia fits best

    Enterprise CX programs with closed-loop workflows

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Side by side

Feature Contentsquare 8.8/10 Visit ↗ Medallia 8.4/10 Visit ↗
At a glance
Editor score 8.8 8.4
Ranking #4 in Customer Experience Analytics Software #8 in Customer Experience Analytics Software
Best for Digital teams needing broad journey analytics Enterprise CX programs with closed-loop workflows
Pricing model Free plan + paid Paid
Starting price — Pricing on request
Free plan ✓ (best) Not checked yet
Free trial 15 days —
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Support Tickets, Community, Docs · 24/7 Live chat, Phone, Tickets, Community, Docs
Compliance SOC 2, ISO 27001, GDPR, HIPAA, PCI DSS, SSO/SAML, 2FA SOC 2, ISO 27001, GDPR, HIPAA, SSO/SAML, 2FA
Integrations 100+ integrations 7 integrations
Built for Small business, Mid-market, Enterprise Enterprise, Mid-market
Features Contentsquare 0/4 · Medallia 1/4
Sentiment analysis Not checked yet ✓ (best)
Journey analysis Not checked yet Not checked yet
Interaction analytics Not checked yet Not checked yet
Text analytics Not checked yet Not checked yet
Specs
Feedback channels Not checked yet Not checked yet
Data retention Not checked yet Not checked yet
Our review
Pros
  • Free plan includes 200,000 monthly sessions and core analytics
  • Covers replay, heatmaps, funnels, journeys, events, and monitoring
  • Supports web, iOS, Android, Chrome extension, and API access
  • Combines NPS, CSAT, surveys, digital feedback, and text analytics
  • AI topic models and sentiment analysis turn feedback into themes
  • Alerts, case management, dashboards, and workflows support follow-up
Cons
  • Growth pricing starts at $49 per month with annual billing
  • Advanced capabilities are split across higher Pro and Enterprise tiers
  • Data access and retention vary by plan
  • Contact-sales pricing limits upfront budget comparison
  • Broad scope may exceed the needs of narrowly focused teams
  • Teams seeking public roadmaps should assess alternative platforms
Our verdict

Contentsquare is a digital experience analytics platform for marketing, product, UX, ecommerce, and analytics teams. It analyzes behavior across websites and mobile apps through session replay, heatmaps, funnels, journey analysis, zoning,…

Read the review →

Medallia is an enterprise customer and employee experience platform for organizations that need to collect, analyze, and act on feedback across multiple channels. It supports surveys, websites, mobile applications, messaging, speech,…

Read the review →
  1. ContentsquareCustomer Experience Analytics Software 8.8Free plan · 15-day trial
  2. MedalliaCustomer Experience Analytics Software 8.4Pricing on request

Strengths and trade-offs

  • Contentsquare — where it wins

    • Free plan includes 200,000 monthly sessions and core analytics
    • Covers replay, heatmaps, funnels, journeys, events, and monitoring
    • Supports web, iOS, Android, Chrome extension, and API access

    Where it doesn't

    • Growth pricing starts at $49 per month with annual billing
    • Advanced capabilities are split across higher Pro and Enterprise tiers
    • Data access and retention vary by plan

  • Medallia — where it wins

    • Combines NPS, CSAT, surveys, digital feedback, and text analytics
    • AI topic models and sentiment analysis turn feedback into themes
    • Alerts, case management, dashboards, and workflows support follow-up

    Where it doesn't

    • Contact-sales pricing limits upfront budget comparison
    • Broad scope may exceed the needs of narrowly focused teams
    • Teams seeking public roadmaps should assess alternative platforms

More comparisons

All customer experience analytics software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update