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Head-to-head · Lead Enrichment Software

Enrich CRM vs LeadMagic

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Enrich CRM #4 in Lead Enrichment Software 8.9/10 Free plan Free plan✓ 4 of 5 features Visit Enrich CRM
LeadMagic #5 in Lead Enrichment Software 8.8/10 Paid ✓ 5 of 5 features Visit LeadMagic

Enrich CRM leads on 1 check, LeadMagic on 0, and 5 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreEnrich CRM · 8.9/10
  • Free planonly Enrich CRM
  • Most featuresLeadMagic · 5 of 5

Enrich CRM scores higher on our rubric for lead enrichment software: 8.9 against 8.8 out of 10; our editors rank them #4 and #5.

Enrich CRM offers free plan; LeadMagic doesn't.

Enrich CRM is the better fit for hubSpot users needing deep company enrichment. LeadMagic is the better fit for teams needing verified contact and company data.

  • Enrich CRM fits best

    HubSpot users needing deep company enrichment

  • LeadMagic fits best

    Teams needing verified contact and company data

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Enrich CRM 8.9/10 Visit ↗ LeadMagic 8.8/10 Visit ↗
At a glance
Editor score 8.9 8.8
Ranking #4 in Lead Enrichment Software #5 in Lead Enrichment Software
Best for HubSpot users needing deep company enrichment Teams needing verified contact and company data
Pricing model Free plan + paid Paid
Starting price €29/mo $490/yr
Free plan ✓ (best) —
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Email Email, Live chat, Docs
Compliance GDPR GDPR, 2FA
Integrations 7 integrations 17 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Enrich CRM 4/5 · LeadMagic 5/5
Firmographic enrichment ✓ ✓
Technographic enrichment ✓ ✓
Intent data ✓ ✓
API access ✓ ✓
Waterfall enrichment Not checked yet ✓ (best)
Specs
Monthly credits Not checked yet 2000 credits/mo
Our review
Pros
  • 250+ company datapoints plus technographic and intent signals
  • Native HubSpot, Clay, API, CSV, Zapier, Make, and n8n support
  • Verified professional emails and job-change detection on CRM Connector
  • Verified work emails, mobile numbers, and email validation
  • Firmographic, technographic, job-change, and hiring signals
  • REST API, bulk workflows, waterfalls, and broad integrations
Cons
  • Native HubSpot integration is not included in the Growth plan
  • The free tier provides 100 credits per month
  • CRM Connector costs €75 per month for expanded CRM features
  • No free plan; entry pricing starts at $49.99 per month
  • Basic provides a single-seat workspace
  • Refund terms vary across the product's published pages
Our verdict

Enrich CRM enriches contact and company records for sales, marketing operations, RevOps, and growth teams. It uses live web lookups with identifiers such as email addresses, domains, LinkedIn URLs, names, and SIREN/SIRET numbers. Results…

Read the review →

LeadMagic is a B2B data-enrichment platform for sales, marketing, RevOps teams, developers, and AI agents. It provides verified work email finding and validation, direct mobile number finding, people and company search, firmographic and…

Read the review →
  1. Enrich CRMLead Enrichment Software 8.9Free plan
  2. LeadMagicLead Enrichment Software 8.8Paid

Strengths and trade-offs

  • Enrich CRM — where it wins

    • 250+ company datapoints plus technographic and intent signals
    • Native HubSpot, Clay, API, CSV, Zapier, Make, and n8n support
    • Verified professional emails and job-change detection on CRM Connector

    Where it doesn't

    • Native HubSpot integration is not included in the Growth plan
    • The free tier provides 100 credits per month
    • CRM Connector costs €75 per month for expanded CRM features

  • LeadMagic — where it wins

    • Verified work emails, mobile numbers, and email validation
    • Firmographic, technographic, job-change, and hiring signals
    • REST API, bulk workflows, waterfalls, and broad integrations

    Where it doesn't

    • No free plan; entry pricing starts at $49.99 per month
    • Basic provides a single-seat workspace
    • Refund terms vary across the product's published pages

More comparisons

All lead enrichment software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update