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Head-to-head · Lead Enrichment Software

Enrich CRM vs TargetWise

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Enrich CRM #4 in Lead Enrichment Software 8.9/10 Free plan Free plan✓ 4 of 5 features Visit Enrich CRM
TargetWise #6 in Lead Enrichment Software 8.7/10 Free plan Free plan✓ 2 of 5 features Visit TargetWise

Enrich CRM leads on 0 checks, TargetWise on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreEnrich CRM · 8.9/10
  • Free planboth
  • Most featuresEnrich CRM · 4 of 5

Enrich CRM scores higher on our rubric for lead enrichment software: 8.9 against 8.7 out of 10; our editors rank them #4 and #6.

Enrich CRM is the better fit for hubSpot users needing deep company enrichment. TargetWise is the better fit for teams wanting affordable waterfall API enrichment.

  • Enrich CRM fits best

    HubSpot users needing deep company enrichment

  • TargetWise fits best

    Teams wanting affordable waterfall API enrichment

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Enrich CRM 8.9/10 Visit ↗ TargetWise 8.7/10 Visit ↗
At a glance
Editor score 8.9 8.7
Ranking #4 in Lead Enrichment Software #6 in Lead Enrichment Software
Best for HubSpot users needing deep company enrichment Teams wanting affordable waterfall API enrichment
Pricing model Free plan + paid Free plan + paid
Starting price €29/mo $49/mo
Free plan ✓ ✓
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Email Email, Docs
Integrations 7 integrations 3 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Enrich CRM 4/5 · TargetWise 2/5
Firmographic enrichment ✓ (best) Not checked yet
Technographic enrichment ✓ (best) Not checked yet
Intent data ✓ (best) Not checked yet
API access ✓ ✓
Waterfall enrichment Not checked yet ✓ (best)
Specs
Monthly credits Not checked yet Not checked yet
Our review
Pros
  • 250+ company datapoints plus technographic and intent signals
  • Native HubSpot, Clay, API, CSV, Zapier, Make, and n8n support
  • Verified professional emails and job-change detection on CRM Connector
  • Waterfall enrichment across 15+ specialist data sources
  • Work-email, business-phone, company and reverse-email enrichment
  • REST API, MCP access, normalized fields and usage tracking
Cons
  • Native HubSpot integration is not included in the Growth plan
  • The free tier provides 100 credits per month
  • CRM Connector costs €75 per month for expanded CRM features
  • No listed native integrations
  • Paid plans use usage balances rather than stated credit counts
  • No refresh cadence is specified
Our verdict

Enrich CRM enriches contact and company records for sales, marketing operations, RevOps, and growth teams. It uses live web lookups with identifiers such as email addresses, domains, LinkedIn URLs, names, and SIREN/SIRET numbers. Results…

Read the review →

TargetWise is a data-enrichment platform for sales, marketing, CRM, software, automation and AI workflows. It checks more than 15 specialist data sources for requested work-email and business-phone fields, then returns normalized results…

Read the review →
  1. Enrich CRMLead Enrichment Software 8.9Free plan
  2. TargetWiseLead Enrichment Software 8.7Free plan

Strengths and trade-offs

  • Enrich CRM — where it wins

    • 250+ company datapoints plus technographic and intent signals
    • Native HubSpot, Clay, API, CSV, Zapier, Make, and n8n support
    • Verified professional emails and job-change detection on CRM Connector

    Where it doesn't

    • Native HubSpot integration is not included in the Growth plan
    • The free tier provides 100 credits per month
    • CRM Connector costs €75 per month for expanded CRM features

  • TargetWise — where it wins

    • Waterfall enrichment across 15+ specialist data sources
    • Work-email, business-phone, company and reverse-email enrichment
    • REST API, MCP access, normalized fields and usage tracking

    Where it doesn't

    • No listed native integrations
    • Paid plans use usage balances rather than stated credit counts
    • No refresh cadence is specified

More comparisons

All lead enrichment software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update