The Best Native Advertising Software in 2026
We researched native advertising software using official vendor websites, including pricing pages, plan tables, and product documentation. Rankings focus on the category’s core job, value for money, and verified features, helping advertisers compare platforms for distributing and managing sponsored content across publisher environments.
Our top picks
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Top ranked
Sharethrough#1 of 149.2/10A native-inventory exchange for advertisers activating campaigns through DSPs.
Pricing on request
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Runner-up
Yahoo Native#2 of 149.0/10Manage native campaigns, audience targeting and measurement across Yahoo and partner inventory.
Pricing on request
-
Top-ranked free plan
Microsoft Advertising#9 of 147.7/10A free, multi-channel ad platform that adds native audience campaigns to broader media buying.
Free plan
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
The full ranking 14 tools, best first
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Best forAdvertisers buying native inventory through DSPs
A native-inventory exchange for advertisers activating campaigns through DSPs.
- Automated optimization
- Conversion tracking
9.2/10★★★★★Visit Sharethrough -
Best forAdvertisers seeking Yahoo and partner reach
Manage native campaigns, audience targeting and measurement across Yahoo and partner inventory.
- Automated optimization
- Conversion tracking
9.0/10★★★★☆Visit Yahoo Native -
Best forTeams needing granular native campaign controls
Granular targeting and bidding controls for native campaigns, with conversion tracking.
- Automated optimization
- Conversion tracking
8.7/10★★★★☆Visit RevContent -
Best forSelf-serve buyers focused on native campaigns
A self-serve ad network for native, banner and hybrid campaigns with detailed targeting.
- Automated optimization
- Conversion tracking
8.5/10★★★★☆Visit AdNow -
Best forAgencies and advertisers buying programmatic native
A focused platform for agencies and advertisers buying native ads across publisher inventory.
8.2/10★★★★☆Visit Bidtellect -
Best forAdvertisers pursuing branding or CPA goals
A global native ad platform for branding and CPA campaigns with AI optimization.
- Automated optimization
8.0/10★★★★☆Visit Native.ad -
Best forTeams running native alongside other programmatic channels
A broad programmatic platform for teams activating native alongside other channels.
- Conversion tracking
7.9/10★★★★☆Visit StackAdapt -
Best forAdvertisers combining native with video and CTV
A cloud ad platform for combining native campaigns with video, display and CTV.
- Automated optimization
- Conversion tracking
7.8/10★★★★☆Contact Teads -
Best forSmall teams adding native to broader ad campaigns
A free, multi-channel ad platform that adds native audience campaigns to broader media buying.
- Conversion tracking
7.7/10★★★★☆Visit site -
Best forAdvertisers testing native among multiple traffic formats
A self-service ad network for native testing with detailed targeting and automated bidding.
- Automated optimization
- Conversion tracking
7.6/10★★★★☆Visit Adsterra -
Best forPerformance marketers buying automated traffic
Automated campaign optimization across native and other traffic formats.
- Automated optimization
- Conversion tracking
7.4/10★★★★☆Visit RichAds -
Best forBuyers focused on push and pop ad traffic
A flexible performance ad network, but its listed inventory is mainly pop, push and interstitial.
- Automated optimization
- Conversion tracking
7.2/10★★★★☆Visit AdMaven -
Best forAdvertisers buying varied performance traffic
A targeting-focused ad network for performance campaigns beyond native formats.
- Automated optimization
- Conversion tracking
7.1/10★★★★☆Visit HilltopAds -
Best forSmall buyers seeking general ad placements
A web-based ad network for campaign management, targeting, reporting, and publisher monetization.
6.8/10★★★☆☆Visit Clickadu
No tools match those filters.
Compare at a glance
| # | Tool | Free plan | Paid from | Publisher reach | Targeting options | Automated optimization | Score |
|---|---|---|---|---|---|---|---|
| 1 | Sharethrough | Global | Audience, inventory, exchange, deal, auction type, app, site, placement, and fraud avoidance targeting via DSPs | Yes | 9.2 | ||
| 2 | Yahoo Native | Global | Yes | 9.0 | |||
| 3 | RevContent | No | Global | Country, region, device, operating system, browser, ZIP code, metro area, language | Yes | 8.7 | |
| 4 | AdNow | Global | geography (country, region, city), device, carrier, connection, operating system, browser, custom parameters | Yes | 8.5 | ||
| 5 | Bidtellect | 8.2 | |||||
| 6 | Native.ad | Global | Yes | 8.0 | |||
| 7 | StackAdapt | No | 7.9 | ||||
| 8 | Teads | Global | Audience targeting, contextual targeting, first-party audiences, custom audiences | Yes | 7.8 | ||
| 9 | Microsoft Advertising | Yes | Free | 7.7 | |||
| 10 | Adsterra | No | Global | GEO/city, device format, operating system, browser, language, carrier, day and time, IP and placement targeting | Yes | 7.6 | |
| 11 | RichAds | No | Global | Geography, device, operating system, device model, user activity, connection type, carrier, IP address; Telegram Premium and wallet targeting for Telegram Mini Apps | Yes | 7.4 | |
| 12 | AdMaven | No | Global | Geographic location; operating systems and versions; device types; connection type; mobile carriers and ISPs; zone limitation; day parting; frequency capping; browsers | Yes | 7.2 | |
| 13 | HilltopAds | No | Global | Geo, browser, OS, mobile carrier, connection type, language, IP range, OS version, device brand, ISP, interests, state/province, city, IP+UserAgent, mobile application, keywords | Yes | 7.1 | |
| 14 | Clickadu | Global | 6.8 |
Head-to-head All 28 comparisons →
- Sharethrough vs Yahoo Native
- Sharethrough vs RevContent
- Sharethrough vs AdNow
- Sharethrough vs Bidtellect
- Sharethrough vs Native.ad
- Sharethrough vs StackAdapt
- Sharethrough vs Teads
- Yahoo Native vs RevContent
- Yahoo Native vs AdNow
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How we rank native advertising software
Every tool on this page was researched by iTechGuides Editors from its official website — pricing pages, plan tables and product documentation. We rank on how well each one does this category's core job, what the free or entry plan includes, and where it falls short. Where we have enough verified facts, the score out of 10 is a rubric — job fit, value and how much we could verify — shown with its breakdown on every tool's page; a tool we have not verified enough to score yet shows its rank without a number. Scores are re-checked when a product changes its plans. Read the full editorial policy, or submit a tool we missed.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update