Sharethrough vs Yahoo Native

Sharethrough9.2Visit Yahoo Native9.0Visit

Higher score Sharethrough #1 in Native Advertising Software 9.2/10 Pricing on request ✓ 2 of 2 features Visit Sharethrough

vs

Yahoo Native #2 in Native Advertising Software 9.0/10 Pricing on request ✓ 2 of 2 features Visit Yahoo Native

• Sharethrough fits best

  Advertisers buying native inventory through DSPs

• Yahoo Native fits best

  Advertisers seeking Yahoo and partner reach

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Side by side

Feature	Sharethrough 9.2/10 Visit ↗	Yahoo Native 9.0/10 Visit ↗
At a glance
Editor score	9.2	9.0
Ranking	#1 in Native Advertising Software	#2 in Native Advertising Software
Best for	Advertisers buying native inventory through DSPs	Advertisers seeking Yahoo and partner reach
Pricing model	Paid	Paid
Starting price	Pricing on request	Pricing on request
Free plan	Not checked yet	Not checked yet
Free trial	—	—
Deployment	Cloud	Cloud
Platforms	Web, iOS, Android	Web
Built for	Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Sharethrough 2/2 · Yahoo Native 2/2
Automated optimization	✓	✓
Conversion tracking	✓	✓
Specs
Minimum campaign spend	Pricing on request	Pricing on request
Publisher reach	Global	Global
Targeting options	Audience, inventory, exchange, deal, auction type, app, site, placement, and fraud avoidance targeting via DSPs	Not checked yet
Native ad formats	In-feed native, native display, native video, interstitial (ISI), carousel, scroller, content cards	Not checked yet
Our review
Pros	Offers in-feed inventory across desktop and mobile web and apps. Supports carousel, scroller, content-card, and interstitial creative formats. Curates inventory by performance goals, audience, context, attention, and emissions.	Distributes native ads across Yahoo properties and partner inventory Combines audience targeting with conversion measurement Includes campaign reporting and automated optimization
Cons	Campaign activation requires access to a supported DSP. Some formats require a Sharethrough contact or deal ID. Support is listed through ticket channels.	Pricing follows a contact-sales model The listed platform is web-only Designed for paid-media buyers, not editorial publishers
Our verdict	Sharethrough is an advertising platform and exchange for brands, agencies, and publishers, with an advertiser offering centered on native inventory and creative enhancements. It suits mid-market and enterprise advertisers that already work… Read the review →	Yahoo Native is an online advertising offering for businesses and agencies buying paid media. Advertisers can create and manage native campaigns, select audiences, distribute ads across Yahoo properties and partner inventory, and measure… Read the review →

Strengths and trade-offs

• Sharethrough — where it wins

  • Offers in-feed inventory across desktop and mobile web and apps.
  • Supports carousel, scroller, content-card, and interstitial creative formats.
  • Curates inventory by performance goals, audience, context, attention, and emissions.

  Where it doesn't

  • Campaign activation requires access to a supported DSP.
  • Some formats require a Sharethrough contact or deal ID.
  • Support is listed through ticket channels.

• Yahoo Native — where it wins

  • Distributes native ads across Yahoo properties and partner inventory
  • Combines audience targeting with conversion measurement
  • Includes campaign reporting and automated optimization

  Where it doesn't

  • Pricing follows a contact-sales model
  • The listed platform is web-only
  • Designed for paid-media buyers, not editorial publishers

• Sharethrough9.2/10 · Pricing on request

  A native-inventory exchange for advertisers activating campaigns through DSPs.

  Visit SharethroughFull verdict →
• Yahoo Native9.0/10 · Pricing on request

  Manage native campaigns, audience targeting and measurement across Yahoo and partner inventory.

  Visit Yahoo NativeFull verdict →