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Head-to-head · Native Advertising Software

Sharethrough vs Bidtellect

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Sharethrough #1 in Native Advertising Software 9.2/10 Pricing on request ✓ 2 of 2 features Visit Sharethrough
Bidtellect #5 in Native Advertising Software 8.2/10 Pricing on request ✓ 0 of 2 features Visit Bidtellect

Sharethrough leads on 0 checks, Bidtellect on 0, and 2 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSharethrough · 9.2/10
  • Most featuresSharethrough · 2 of 2

Sharethrough scores higher on our rubric for native advertising software: 9.2 against 8.2 out of 10; our editors rank them #1 and #5.

Sharethrough is the better fit for advertisers buying native inventory through DSPs. Bidtellect is the better fit for agencies and advertisers buying programmatic native.

  • Sharethrough fits best

    Advertisers buying native inventory through DSPs

  • Bidtellect fits best

    Agencies and advertisers buying programmatic native

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Side by side

Feature Sharethrough 9.2/10 Visit ↗ Bidtellect 8.2/10 Visit ↗
At a glance
Editor score 9.2 8.2
Ranking #1 in Native Advertising Software #5 in Native Advertising Software
Best for Advertisers buying native inventory through DSPs Agencies and advertisers buying programmatic native
Pricing model Paid Paid
Starting price Pricing on request Pricing on request
Free plan Not checked yet Not checked yet
Free trial — —
Deployment Cloud Cloud
Platforms Web, iOS, Android Web
Built for Mid-market, Enterprise Mid-market, Enterprise
Features Sharethrough 2/2 · Bidtellect 0/2
Automated optimization ✓ (best) Not checked yet
Conversion tracking ✓ (best) Not checked yet
Specs
Minimum campaign spend Pricing on request Pricing on request
Publisher reach Global Not checked yet
Targeting options Audience, inventory, exchange, deal, auction type, app, site, placement, and fraud avoidance targeting via DSPs Not checked yet
Native ad formats In-feed native, native display, native video, interstitial (ISI), carousel, scroller, content cards Not checked yet
Our review
Pros
  • Offers in-feed inventory across desktop and mobile web and apps.
  • Supports carousel, scroller, content-card, and interstitial creative formats.
  • Curates inventory by performance goals, audience, context, attention, and emissions.
  • Buys native ad inventory across publisher sites
  • Combines audience targeting with campaign management
  • Measures campaign performance for advertisers and agencies
Cons
  • Campaign activation requires access to a supported DSP.
  • Some formats require a Sharethrough contact or deal ID.
  • Support is listed through ticket channels.
  • Pricing is contact-sales rather than a published self-serve model
  • Its focus is native advertising, not general campaign buying
  • Positioned for mid-market and enterprise organizations
Our verdict

Sharethrough is an advertising platform and exchange for brands, agencies, and publishers, with an advertiser offering centered on native inventory and creative enhancements. It suits mid-market and enterprise advertisers that already work…

Read the review →

Bidtellect is a cloud platform for programmatic native advertising, built for advertisers, agencies and publishers running managed or self-service digital advertising programs. It supports campaign management and native ad inventory buying…

Read the review →
  1. SharethroughNative Advertising Software 9.2Pricing on request
  2. BidtellectNative Advertising Software 8.2Pricing on request

Strengths and trade-offs

  • Sharethrough — where it wins

    • Offers in-feed inventory across desktop and mobile web and apps.
    • Supports carousel, scroller, content-card, and interstitial creative formats.
    • Curates inventory by performance goals, audience, context, attention, and emissions.

    Where it doesn't

    • Campaign activation requires access to a supported DSP.
    • Some formats require a Sharethrough contact or deal ID.
    • Support is listed through ticket channels.

  • Bidtellect — where it wins

    • Buys native ad inventory across publisher sites
    • Combines audience targeting with campaign management
    • Measures campaign performance for advertisers and agencies

    Where it doesn't

    • Pricing is contact-sales rather than a published self-serve model
    • Its focus is native advertising, not general campaign buying
    • Positioned for mid-market and enterprise organizations

More comparisons

All native advertising software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update