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Head-to-head · Native Advertising Software

Sharethrough vs Native.ad

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Sharethrough #1 in Native Advertising Software 9.2/10 Pricing on request ✓ 2 of 2 features Visit Sharethrough
Native.ad #6 in Native Advertising Software 8.0/10 Pricing on request ✓ 1 of 2 features Visit Native.ad

Sharethrough leads on 0 checks, Native.ad on 0, and 2 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSharethrough · 9.2/10
  • Most featuresSharethrough · 2 of 2

Sharethrough scores higher on our rubric for native advertising software: 9.2 against 8.0 out of 10; our editors rank them #1 and #6.

Sharethrough is the better fit for advertisers buying native inventory through DSPs. Native.ad is the better fit for advertisers pursuing branding or CPA goals.

  • Sharethrough fits best

    Advertisers buying native inventory through DSPs

  • Native.ad fits best

    Advertisers pursuing branding or CPA goals

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Sharethrough 9.2/10 Visit ↗ Native.ad 8.0/10 Visit ↗
At a glance
Editor score 9.2 8.0
Ranking #1 in Native Advertising Software #6 in Native Advertising Software
Best for Advertisers buying native inventory through DSPs Advertisers pursuing branding or CPA goals
Pricing model Paid Paid
Starting price Pricing on request Pricing on request
Free plan Not checked yet Not checked yet
Free trial — —
Built for Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Sharethrough 2/2 · Native.ad 1/2
Automated optimization ✓ ✓
Conversion tracking ✓ (best) Not checked yet
Specs
Minimum campaign spend Pricing on request Pricing on request
Publisher reach Global Global
Targeting options Audience, inventory, exchange, deal, auction type, app, site, placement, and fraud avoidance targeting via DSPs Not checked yet
Native ad formats In-feed native, native display, native video, interstitial (ISI), carousel, scroller, content cards Not checked yet
Our review
Pros
  • Offers in-feed inventory across desktop and mobile web and apps.
  • Supports carousel, scroller, content-card, and interstitial creative formats.
  • Curates inventory by performance goals, audience, context, attention, and emissions.
  • Supports both branding and CPA-targeted advertiser campaigns
  • Real-time AI optimization for campaign performance
  • Worldwide coverage with publisher-site code integration
Cons
  • Campaign activation requires access to a supported DSP.
  • Some formats require a Sharethrough contact or deal ID.
  • Support is listed through ticket channels.
  • Native-focused scope may not suit teams seeking non-native formats
  • Publisher integration requires adding a native ad code snippet
  • Third-party traffic buying uses campaign URLs rather than a unified inventory
Our verdict

Sharethrough is an advertising platform and exchange for brands, agencies, and publishers, with an advertiser offering centered on native inventory and creative enhancements. It suits mid-market and enterprise advertisers that already work…

Read the review →

Native.ad is a native advertising platform serving advertisers, publishers, and media buyers. Advertisers can create campaigns aimed at branding or CPA outcomes, including goals tied to sales and conversions. Publishers place the…

Read the review →
  1. SharethroughNative Advertising Software 9.2Pricing on request
  2. Native.adNative Advertising Software 8.0Pricing on request

Strengths and trade-offs

  • Sharethrough — where it wins

    • Offers in-feed inventory across desktop and mobile web and apps.
    • Supports carousel, scroller, content-card, and interstitial creative formats.
    • Curates inventory by performance goals, audience, context, attention, and emissions.

    Where it doesn't

    • Campaign activation requires access to a supported DSP.
    • Some formats require a Sharethrough contact or deal ID.
    • Support is listed through ticket channels.

  • Native.ad — where it wins

    • Supports both branding and CPA-targeted advertiser campaigns
    • Real-time AI optimization for campaign performance
    • Worldwide coverage with publisher-site code integration

    Where it doesn't

    • Native-focused scope may not suit teams seeking non-native formats
    • Publisher integration requires adding a native ad code snippet
    • Third-party traffic buying uses campaign URLs rather than a unified inventory

More comparisons

All native advertising software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update