Sharethrough vs Teads

Sharethrough9.2Visit Teads7.8Visit

Higher score Sharethrough #1 in Native Advertising Software 9.2/10 Pricing on request ✓ 2 of 2 features Visit Sharethrough

vs

Teads #8 in Native Advertising Software 7.8/10 Pricing on request ✓ 2 of 2 features Contact Teads

• Sharethrough fits best

  Advertisers buying native inventory through DSPs

• Teads fits best

  Advertisers combining native with video and CTV

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature	Sharethrough 9.2/10 Visit ↗	Teads 7.8/10 Visit ↗
At a glance
Editor score	9.2	7.8
Ranking	#1 in Native Advertising Software	#8 in Native Advertising Software
Best for	Advertisers buying native inventory through DSPs	Advertisers combining native with video and CTV
Pricing model	Paid	Paid
Starting price	Pricing on request	Pricing on request
Free plan	Not checked yet	Not checked yet
Free trial	—	—
Deployment	Cloud	Cloud
Platforms	Web, iOS, Android	Web
Support	Tickets	Docs
Built for	Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Sharethrough 2/2 · Teads 2/2
Automated optimization	✓	✓
Conversion tracking	✓	✓
Specs
Minimum campaign spend	Pricing on request	Pricing on request
Publisher reach	Global	Global
Targeting options	Audience, inventory, exchange, deal, auction type, app, site, placement, and fraud avoidance targeting via DSPs	Audience targeting, contextual targeting, first-party audiences, custom audiences
Native ad formats	In-feed native, native display, native video, interstitial (ISI), carousel, scroller, content cards	Native, video, display, CTV HomeScreen, single image, single video, carousel
Our review
Pros	Offers in-feed inventory across desktop and mobile web and apps. Supports carousel, scroller, content-card, and interstitial creative formats. Curates inventory by performance goals, audience, context, attention, and emissions.	Plans campaigns with budgets, flight dates and frequency capping Combines audience and contextual targeting with conversion tracking Measures campaigns across devices and supports predictive optimization
Cons	Campaign activation requires access to a supported DSP. Some formats require a Sharethrough contact or deal ID. Support is listed through ticket channels.	Advertiser access starts through contact or get-started flows Campaigns depend on cloud access through the web Support channels listed for advertisers are documentation
Our verdict	Sharethrough is an advertising platform and exchange for brands, agencies, and publishers, with an advertiser offering centered on native inventory and creative enhancements. It suits mid-market and enterprise advertisers that already work… Read the review →	Teads Ad Manager is a cloud advertising platform for brands and agencies planning, buying and measuring campaigns across premium web, app and connected-TV inventory. It supports goals from brand awareness to site visits, leads, sales and… Read the review →

Strengths and trade-offs

• Sharethrough — where it wins

  • Offers in-feed inventory across desktop and mobile web and apps.
  • Supports carousel, scroller, content-card, and interstitial creative formats.
  • Curates inventory by performance goals, audience, context, attention, and emissions.

  Where it doesn't

  • Campaign activation requires access to a supported DSP.
  • Some formats require a Sharethrough contact or deal ID.
  • Support is listed through ticket channels.

• Teads — where it wins

  • Plans campaigns with budgets, flight dates and frequency capping
  • Combines audience and contextual targeting with conversion tracking
  • Measures campaigns across devices and supports predictive optimization

  Where it doesn't

  • Advertiser access starts through contact or get-started flows
  • Campaigns depend on cloud access through the web
  • Support channels listed for advertisers are documentation

• Sharethrough9.2/10 · Pricing on request

  A native-inventory exchange for advertisers activating campaigns through DSPs.

  Visit SharethroughFull verdict →
• Teads7.8/10 · Pricing on request

  A cloud ad platform for combining native campaigns with video, display and CTV.

  Contact TeadsFull verdict →