Head-to-head · Native Advertising Software
Sharethrough vs RevContent
Sharethrough leads on 0 checks, RevContent on 0, and 3 are even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreSharethrough · 9.2/10
Sharethrough scores higher on our rubric for native advertising software: 9.2 against 8.7 out of 10; our editors rank them #1 and #3.
Sharethrough is the better fit for advertisers buying native inventory through DSPs. RevContent is the better fit for teams needing granular native campaign controls.
- Sharethrough fits best
Advertisers buying native inventory through DSPs
- RevContent fits best
Teams needing granular native campaign controls
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Side by side
| Feature | Sharethrough 9.2/10 Visit ↗ | RevContent 8.7/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 9.2 | 8.7 |
| Ranking | #1 in Native Advertising Software | #3 in Native Advertising Software |
| Best for | Advertisers buying native inventory through DSPs | Teams needing granular native campaign controls |
| Pricing model | Paid | Paid |
| Starting price | Pricing on request | Not checked yet |
| Free plan | Not checked yet | — |
| Free trial | — | — |
| Deployment | Cloud | Cloud |
| Platforms | Web, iOS, Android | Web |
| Support | Tickets | Email, Docs |
| Integrations | 10 integrations | 3 integrations |
| Built for | Mid-market, Enterprise | Small business, Mid-market, Enterprise |
| Features Sharethrough 2/2 · RevContent 2/2 | ||
| Automated optimization | ✓ | ✓ |
| Conversion tracking | ✓ | ✓ |
| Specs | ||
| Minimum campaign spend | Pricing on request | Not checked yet |
| Publisher reach | Global | Global |
| Targeting options | Audience, inventory, exchange, deal, auction type, app, site, placement, and fraud avoidance targeting via DSPs | Country, region, device, operating system, browser, ZIP code, metro area, language |
| Native ad formats | In-feed native, native display, native video, interstitial (ISI), carousel, scroller, content cards | Headline, image, video |
| Our review | ||
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| Our verdict | Sharethrough is an advertising platform and exchange for brands, agencies, and publishers, with an advertiser offering centered on native inventory and creative enhancements. It suits mid-market and enterprise advertisers that already work… Read the review → |
RevContent is a native advertising and content recommendation platform for advertisers seeking campaign controls across publisher websites. Advertisers can choose CPC or viewable-CPM bidding, target audiences by location and technical… Read the review → |
Strengths and trade-offs
Sharethrough — where it wins
- Offers in-feed inventory across desktop and mobile web and apps.
- Supports carousel, scroller, content-card, and interstitial creative formats.
- Curates inventory by performance goals, audience, context, attention, and emissions.
Where it doesn't
- Campaign activation requires access to a supported DSP.
- Some formats require a Sharethrough contact or deal ID.
- Support is listed through ticket channels.
RevContent — where it wins
- Choose CPC or viewable-CPM bidding and adjust bids by widget.
- Target by location, device, operating system, browser, and language.
- Track conversions with pixels or server-to-server measurement.
Where it doesn't
- Campaigns run on the web; no other platform is listed.
- No free plan is available.
- Support channels are email and documentation.
- Sharethrough9.2/10 · Pricing on request
A native-inventory exchange for advertisers activating campaigns through DSPs.
Visit SharethroughFull verdict → - RevContent8.7/10 · Paid
Granular targeting and bidding controls for native campaigns, with conversion tracking.
Visit RevContentFull verdict →
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- Yahoo Native vs RevContent
- RevContent vs AdNow
All native advertising software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update






