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Head-to-head · Native Advertising Software

Sharethrough vs RevContent

  • Updated Oct 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score Sharethrough #1 in Native Advertising Software 9.2/10 Pricing on request ✓ 2 of 2 features Visit Sharethrough

Sharethrough leads on 0 checks, RevContent on 0, and 3 are even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSharethrough · 9.2/10

Sharethrough scores higher on our rubric for native advertising software: 9.2 against 8.7 out of 10; our editors rank them #1 and #3.

Sharethrough is the better fit for advertisers buying native inventory through DSPs. RevContent is the better fit for teams needing granular native campaign controls.

  • Sharethrough fits best

    Advertisers buying native inventory through DSPs

  • RevContent fits best

    Teams needing granular native campaign controls

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Side by side

Feature Sharethrough 9.2/10 Visit ↗ RevContent 8.7/10 Visit ↗
At a glance
Editor score 9.2 8.7
Ranking #1 in Native Advertising Software #3 in Native Advertising Software
Best for Advertisers buying native inventory through DSPs Teams needing granular native campaign controls
Pricing model Paid Paid
Starting price Pricing on request Not checked yet
Free plan Not checked yet —
Free trial — —
Deployment Cloud Cloud
Platforms Web, iOS, Android Web
Support Tickets Email, Docs
Integrations 10 integrations 3 integrations
Built for Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Sharethrough 2/2 · RevContent 2/2
Automated optimization ✓ ✓
Conversion tracking ✓ ✓
Specs
Minimum campaign spend Pricing on request Not checked yet
Publisher reach Global Global
Targeting options Audience, inventory, exchange, deal, auction type, app, site, placement, and fraud avoidance targeting via DSPs Country, region, device, operating system, browser, ZIP code, metro area, language
Native ad formats In-feed native, native display, native video, interstitial (ISI), carousel, scroller, content cards Headline, image, video
Our review
Pros
  • Offers in-feed inventory across desktop and mobile web and apps.
  • Supports carousel, scroller, content-card, and interstitial creative formats.
  • Curates inventory by performance goals, audience, context, attention, and emissions.
  • Choose CPC or viewable-CPM bidding and adjust bids by widget.
  • Target by location, device, operating system, browser, and language.
  • Track conversions with pixels or server-to-server measurement.
Cons
  • Campaign activation requires access to a supported DSP.
  • Some formats require a Sharethrough contact or deal ID.
  • Support is listed through ticket channels.
  • Campaigns run on the web; no other platform is listed.
  • No free plan is available.
  • Support channels are email and documentation.
Our verdict

Sharethrough is an advertising platform and exchange for brands, agencies, and publishers, with an advertiser offering centered on native inventory and creative enhancements. It suits mid-market and enterprise advertisers that already work…

Read the review →

RevContent is a native advertising and content recommendation platform for advertisers seeking campaign controls across publisher websites. Advertisers can choose CPC or viewable-CPM bidding, target audiences by location and technical…

Read the review →
  1. SharethroughNative Advertising Software 9.2Pricing on request
  2. RevContentNative Advertising Software 8.7Paid

Strengths and trade-offs

  • Sharethrough — where it wins

    • Offers in-feed inventory across desktop and mobile web and apps.
    • Supports carousel, scroller, content-card, and interstitial creative formats.
    • Curates inventory by performance goals, audience, context, attention, and emissions.

    Where it doesn't

    • Campaign activation requires access to a supported DSP.
    • Some formats require a Sharethrough contact or deal ID.
    • Support is listed through ticket channels.
  • RevContent — where it wins

    • Choose CPC or viewable-CPM bidding and adjust bids by widget.
    • Target by location, device, operating system, browser, and language.
    • Track conversions with pixels or server-to-server measurement.

    Where it doesn't

    • Campaigns run on the web; no other platform is listed.
    • No free plan is available.
    • Support channels are email and documentation.

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update