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Head-to-head · Native Advertising Software

RevContent vs AdNow

  • Updated Oct 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score RevContent #3 in Native Advertising Software 8.7/10 Paid ✓ 2 of 2 features Visit RevContent
AdNow #4 in Native Advertising Software 8.5/10 Pricing on request ✓ 2 of 2 features Visit AdNow

RevContent leads on 0 checks, AdNow on 0, and 3 are even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreRevContent · 8.7/10

RevContent scores higher on our rubric for native advertising software: 8.7 against 8.5 out of 10; our editors rank them #3 and #4.

RevContent is the better fit for teams needing granular native campaign controls. AdNow is the better fit for self-serve buyers focused on native campaigns.

  • RevContent fits best

    Teams needing granular native campaign controls

  • AdNow fits best

    Self-serve buyers focused on native campaigns

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature RevContent 8.7/10 Visit ↗ AdNow 8.5/10 Visit ↗
At a glance
Editor score 8.7 8.5
Ranking #3 in Native Advertising Software #4 in Native Advertising Software
Best for Teams needing granular native campaign controls Self-serve buyers focused on native campaigns
Pricing model Paid Paid
Starting price Not checked yet Pricing on request
Free plan — Not checked yet
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Integrations 3 integrations 4 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features RevContent 2/2 · AdNow 2/2
Automated optimization ✓ ✓
Conversion tracking ✓ ✓
Specs
Minimum campaign spend Not checked yet Pricing on request
Publisher reach Global Global
Targeting options Country, region, device, operating system, browser, ZIP code, metro area, language geography (country, region, city), device, carrier, connection, operating system, browser, custom parameters
Native ad formats Headline, image, video native ads, banners, hybrid ads
Our review
Pros
  • Choose CPC or viewable-CPM bidding and adjust bids by widget.
  • Target by location, device, operating system, browser, and language.
  • Track conversions with pixels or server-to-server measurement.
  • Targets by country, region and city, plus device and browser attributes
  • Automatically optimizes campaigns for CTR or eCPC
  • Offers OpenRTB, XML, API and JavaScript-tag integrations
Cons
  • Campaigns run on the web; no other platform is listed.
  • No free plan is available.
  • Support channels are email and documentation.
  • Pricing is handled through sales rather than a standard rate card
  • Campaigns are limited to native, banner and hybrid ad formats
  • Advertisers are directed to a separate AdNow.One platform
Our verdict

RevContent is a native advertising and content recommendation platform for advertisers seeking campaign controls across publisher websites. Advertisers can choose CPC or viewable-CPM bidding, target audiences by location and technical…

Read the review →

AdNow is a self-service advertising platform for advertisers promoting products, services, content, blogs or videos, as well as publishers. Its focus is buying website traffic through native ads, with banner and hybrid formats also…

Read the review →
  1. RevContentNative Advertising Software 8.7Paid
  2. AdNowNative Advertising Software 8.5Pricing on request

Strengths and trade-offs

  • RevContent — where it wins

    • Choose CPC or viewable-CPM bidding and adjust bids by widget.
    • Target by location, device, operating system, browser, and language.
    • Track conversions with pixels or server-to-server measurement.

    Where it doesn't

    • Campaigns run on the web; no other platform is listed.
    • No free plan is available.
    • Support channels are email and documentation.

  • AdNow — where it wins

    • Targets by country, region and city, plus device and browser attributes
    • Automatically optimizes campaigns for CTR or eCPC
    • Offers OpenRTB, XML, API and JavaScript-tag integrations

    Where it doesn't

    • Pricing is handled through sales rather than a standard rate card
    • Campaigns are limited to native, banner and hybrid ad formats
    • Advertisers are directed to a separate AdNow.One platform

More comparisons

All native advertising software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update