Sharethrough vs AdNow

Sharethrough9.2Visit AdNow8.5Visit

Higher score Sharethrough #1 in Native Advertising Software 9.2/10 Pricing on request ✓ 2 of 2 features Visit Sharethrough

vs

AdNow #4 in Native Advertising Software 8.5/10 Pricing on request ✓ 2 of 2 features Visit AdNow

• Sharethrough fits best

  Advertisers buying native inventory through DSPs

• AdNow fits best

  Self-serve buyers focused on native campaigns

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Side by side

Feature	Sharethrough 9.2/10 Visit ↗	AdNow 8.5/10 Visit ↗
At a glance
Editor score	9.2	8.5
Ranking	#1 in Native Advertising Software	#4 in Native Advertising Software
Best for	Advertisers buying native inventory through DSPs	Self-serve buyers focused on native campaigns
Pricing model	Paid	Paid
Starting price	Pricing on request	Pricing on request
Free plan	Not checked yet	Not checked yet
Free trial	—	—
Deployment	Cloud	Cloud
Platforms	Web, iOS, Android	Web
Integrations	10 integrations	4 integrations
Built for	Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Sharethrough 2/2 · AdNow 2/2
Automated optimization	✓	✓
Conversion tracking	✓	✓
Specs
Minimum campaign spend	Pricing on request	Pricing on request
Publisher reach	Global	Global
Targeting options	Audience, inventory, exchange, deal, auction type, app, site, placement, and fraud avoidance targeting via DSPs	geography (country, region, city), device, carrier, connection, operating system, browser, custom parameters
Native ad formats	In-feed native, native display, native video, interstitial (ISI), carousel, scroller, content cards	native ads, banners, hybrid ads
Our review
Pros	Offers in-feed inventory across desktop and mobile web and apps. Supports carousel, scroller, content-card, and interstitial creative formats. Curates inventory by performance goals, audience, context, attention, and emissions.	Targets by country, region and city, plus device and browser attributes Automatically optimizes campaigns for CTR or eCPC Offers OpenRTB, XML, API and JavaScript-tag integrations
Cons	Campaign activation requires access to a supported DSP. Some formats require a Sharethrough contact or deal ID. Support is listed through ticket channels.	Pricing is handled through sales rather than a standard rate card Campaigns are limited to native, banner and hybrid ad formats Advertisers are directed to a separate AdNow.One platform
Our verdict	Sharethrough is an advertising platform and exchange for brands, agencies, and publishers, with an advertiser offering centered on native inventory and creative enhancements. It suits mid-market and enterprise advertisers that already work… Read the review →	AdNow is a self-service advertising platform for advertisers promoting products, services, content, blogs or videos, as well as publishers. Its focus is buying website traffic through native ads, with banner and hybrid formats also… Read the review →

Strengths and trade-offs

• Sharethrough — where it wins

  • Offers in-feed inventory across desktop and mobile web and apps.
  • Supports carousel, scroller, content-card, and interstitial creative formats.
  • Curates inventory by performance goals, audience, context, attention, and emissions.

  Where it doesn't

  • Campaign activation requires access to a supported DSP.
  • Some formats require a Sharethrough contact or deal ID.
  • Support is listed through ticket channels.

• AdNow — where it wins

  • Targets by country, region and city, plus device and browser attributes
  • Automatically optimizes campaigns for CTR or eCPC
  • Offers OpenRTB, XML, API and JavaScript-tag integrations

  Where it doesn't

  • Pricing is handled through sales rather than a standard rate card
  • Campaigns are limited to native, banner and hybrid ad formats
  • Advertisers are directed to a separate AdNow.One platform

• Sharethrough9.2/10 · Pricing on request

  A native-inventory exchange for advertisers activating campaigns through DSPs.

  Visit SharethroughFull verdict →
• AdNow8.5/10 · Pricing on request

  A self-serve ad network for native, banner and hybrid campaigns with detailed targeting.

  Visit AdNowFull verdict →