Sharethrough
Sharethrough: A native-inventory exchange for advertisers activating campaigns through DSPs. Ranked #1 of 14 in Native Advertising Software by our editors (9.2/10); pricing: Pricing on request; best for advertisers buying native inventory through DSPs.
At a glance
- Editor score9.2 / 10
- PricingPricing on request
- Best forAdvertisers buying native inventory through DSPs
- Automated optimizationYes
- Facts checked24 Sep 2026
Where it wins
- Offers in-feed inventory across desktop and mobile web and apps.
- Supports carousel, scroller, content-card, and interstitial creative formats.
- Curates inventory by performance goals, audience, context, attention, and emissions.
Where it doesn't
- Campaign activation requires access to a supported DSP.
- Some formats require a Sharethrough contact or deal ID.
- Support is listed through ticket channels.
Our verdict on Sharethrough
Sharethrough is an advertising platform and exchange for brands, agencies, and publishers, with an advertiser offering centered on native inventory and creative enhancements. It suits mid-market and enterprise advertisers that already work through demand-side platforms (DSPs) and want to buy in-feed placements across desktop and mobile web and apps. Rather than a standalone self-serve subscription, campaign activation runs through advertising platforms and deals. That makes Sharethrough a more natural fit for programmatic buying teams than for businesses seeking a direct, self-contained campaign tool.
The platform's breadth is concentrated in native formats: in-feed native, native display and video, carousel, scroller, content cards, and interstitial units. Advertisers can create rich-media units with the Native Ad Generator, while campaigns can access open-exchange and private marketplace inventory. Inventory curation can account for performance goals, audience, context, attention, and carbon emissions. This combination is useful when buyers want to shape which inventory is eligible and use several native creative types, rather than simply purchase a single placement. The actual campaign targeting of exchanges, deals, auction types, apps, sites, and placements is handled through DSPs.
Ecosystem fit is a central consideration: listed integrations include The Trade Desk, DV360, Amazon DSP, Yahoo DSP, StackAdapt, Adobe Advertising Cloud, Adform, Basis, Zemanta One, and PulsePoint DSP. Click-through and impression tracking pixel support is also available. Buyers should choose Sharethrough if their team can activate through a supported DSP and values curated native inventory across web and apps. Teams looking for a direct self-serve buying workflow should consider alternatives; some formats also require a Sharethrough contact or deal ID, and support is listed through ticket channels.
Your product? Our editors can test Sharethrough in depth and publish a review, labelled as paid · from $149/mo →
Sharethrough pricing
Sharethrough fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | Not verified |
| Minimum campaign spend | Not verified |
| Publisher reach | Global |
| Targeting options | Audience, inventory, exchange, deal, auction type, app, site, placement, and fraud avoidance targeting via DSPs |
| Automated optimization | Yes |
| Conversion tracking | Yes |
| Native ad formats | In-feed native, native display, native video, interstitial (ISI), carousel, scroller, content cards |
| Deployment | Cloud |
| Platforms | Web, iOS, Android |
| Support | Tickets |
| Built for | Mid-market, Enterprise (editorial estimate) |
| Integrations | 10 integrations: The Trade Desk, DV360, Amazon DSP, Yahoo DSP, PulsePoint DSP, StackAdapt … |
| Pricing | Pricing on request |
| Website | sharethrough.com |
| Facts checked | 24 Sep 2026 |
Sharethrough integrations
Sharethrough lists 10 integrations on its own site.
- The Trade Desk
- DV360
- Amazon DSP
- Yahoo DSP
- PulsePoint DSP
- StackAdapt
- Adobe Advertising Cloud
- Adform
- Basis
- Zemanta One
Alternatives to Sharethrough
- Yahoo NativeManage native campaigns, audience targeting and measurement across Yahoo and partner inventory.9.0
- RevContentGranular targeting and bidding controls for native campaigns, with conversion tracking.8.7
- AdNowA self-serve ad network for native, banner and hybrid campaigns with detailed targeting.8.5
See all Sharethrough alternatives →
Sharethrough vs the competition
- Sharethrough vs Yahoo Native
- Sharethrough vs RevContent
- Sharethrough vs AdNow
- Sharethrough vs Bidtellect
- Sharethrough vs Native.ad
- Sharethrough vs StackAdapt
Compare Sharethrough with any tool side by side →
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The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used Sharethrough for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
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Featured on iTechGuides
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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