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Sharethrough review

#1 of 14 in Native Advertising Software

A native-inventory exchange for advertisers activating campaigns through DSPs.

9.2/10Editor score
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Sharethrough is an advertising platform and exchange for brands, agencies, and publishers, with an advertiser offering centered on native inventory and creative enhancements. It suits mid-market and enterprise advertisers that already work through demand-side platforms (DSPs) and want to buy in-feed placements across desktop and mobile web and apps. Rather than a standalone self-serve subscription, campaign activation runs through advertising platforms and deals. That makes Sharethrough a more natural fit for programmatic buying teams than for businesses seeking a direct, self-contained campaign tool.

The platform's breadth is concentrated in native formats: in-feed native, native display and video, carousel, scroller, content cards, and interstitial units. Advertisers can create rich-media units with the Native Ad Generator, while campaigns can access open-exchange and private marketplace inventory. Inventory curation can account for performance goals, audience, context, attention, and carbon emissions. This combination is useful when buyers want to shape which inventory is eligible and use several native creative types, rather than simply purchase a single placement. The actual campaign targeting of exchanges, deals, auction types, apps, sites, and placements is handled through DSPs.

Ecosystem fit is a central consideration: listed integrations include The Trade Desk, DV360, Amazon DSP, Yahoo DSP, StackAdapt, Adobe Advertising Cloud, Adform, Basis, Zemanta One, and PulsePoint DSP. Click-through and impression tracking pixel support is also available. Buyers should choose Sharethrough if their team can activate through a supported DSP and values curated native inventory across web and apps. Teams looking for a direct self-serve buying workflow should consider alternatives; some formats also require a Sharethrough contact or deal ID, and support is listed through ticket channels.

Sharethrough pros and cons

  • Where it wins
    • Offers in-feed inventory across desktop and mobile web and apps.
    • Supports carousel, scroller, content-card, and interstitial creative formats.
    • Curates inventory by performance goals, audience, context, attention, and emissions.
  • Where it doesn't
    • Campaign activation requires access to a supported DSP.
    • Some formats require a Sharethrough contact or deal ID.
    • Support is listed through ticket channels.

Sharethrough fact sheet, pricing and score →

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