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Head-to-head · Native Advertising Software

Sharethrough vs StackAdapt

  • Updated Oct 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score Sharethrough #1 in Native Advertising Software 9.2/10 Pricing on request ✓ 2 of 2 features Visit Sharethrough
StackAdapt #7 in Native Advertising Software 7.9/10 Pricing on request ✓ 1 of 2 features Visit StackAdapt

Sharethrough leads on 0 checks, StackAdapt on 0, and 3 are even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSharethrough · 9.2/10
  • Most featuresSharethrough · 2 of 2

Sharethrough scores higher on our rubric for native advertising software: 9.2 against 7.9 out of 10; our editors rank them #1 and #7.

Sharethrough is the better fit for advertisers buying native inventory through DSPs. StackAdapt is the better fit for teams running native alongside other programmatic channels.

  • Sharethrough fits best

    Advertisers buying native inventory through DSPs

  • StackAdapt fits best

    Teams running native alongside other programmatic channels

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Side by side

Feature Sharethrough 9.2/10 Visit ↗ StackAdapt 7.9/10 Visit ↗
At a glance
Editor score 9.2 7.9
Ranking #1 in Native Advertising Software #7 in Native Advertising Software
Best for Advertisers buying native inventory through DSPs Teams running native alongside other programmatic channels
Pricing model Paid Paid
Starting price Pricing on request Pricing on request
Free plan Not checked yet —
Free trial — —
Deployment Cloud Cloud
Platforms Web, iOS, Android Web
Support Tickets Docs
Integrations 10 integrations 14 integrations
Built for Mid-market, Enterprise Mid-market, Enterprise
Features Sharethrough 2/2 · StackAdapt 1/2
Automated optimization ✓ (best) Not checked yet
Conversion tracking ✓ ✓
Specs
Minimum campaign spend Pricing on request Pricing on request
Publisher reach Global Not checked yet
Targeting options Audience, inventory, exchange, deal, auction type, app, site, placement, and fraud avoidance targeting via DSPs Not checked yet
Native ad formats In-feed native, native display, native video, interstitial (ISI), carousel, scroller, content cards Not checked yet
Our review
Pros
  • Offers in-feed inventory across desktop and mobile web and apps.
  • Supports carousel, scroller, content-card, and interstitial creative formats.
  • Curates inventory by performance goals, audience, context, attention, and emissions.
  • Activates campaigns across native, CTV, display, video, audio and more
  • Combines audience targeting with AI bid optimization and budget allocation
  • Connects conversion tracking with cross-channel attribution
Cons
  • Campaign activation requires access to a supported DSP.
  • Some formats require a Sharethrough contact or deal ID.
  • Support is listed through ticket channels.
  • Native is one channel among many, not the platform's sole focus
  • Pricing is usage-based; campaign minimums may apply
  • Pricing requires contacting sales rather than choosing a fixed-price plan
Our verdict

Sharethrough is an advertising platform and exchange for brands, agencies, and publishers, with an advertiser offering centered on native inventory and creative enhancements. It suits mid-market and enterprise advertisers that already work…

Read the review →

StackAdapt is a cloud-based demand-side advertising platform for brands, agencies and marketing teams running programmatic campaigns. Native advertising is one option within a broader mix that includes CTV, DOOH, display, video, audio,…

Read the review →
  1. SharethroughNative Advertising Software 9.2Pricing on request
  2. StackAdaptNative Advertising Software 7.9Pricing on request

Strengths and trade-offs

  • Sharethrough — where it wins

    • Offers in-feed inventory across desktop and mobile web and apps.
    • Supports carousel, scroller, content-card, and interstitial creative formats.
    • Curates inventory by performance goals, audience, context, attention, and emissions.

    Where it doesn't

    • Campaign activation requires access to a supported DSP.
    • Some formats require a Sharethrough contact or deal ID.
    • Support is listed through ticket channels.

  • StackAdapt — where it wins

    • Activates campaigns across native, CTV, display, video, audio and more
    • Combines audience targeting with AI bid optimization and budget allocation
    • Connects conversion tracking with cross-channel attribution

    Where it doesn't

    • Native is one channel among many, not the platform's sole focus
    • Pricing is usage-based; campaign minimums may apply
    • Pricing requires contacting sales rather than choosing a fixed-price plan

More comparisons

All native advertising software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update