Teads
Teads: A cloud ad platform for combining native campaigns with video, display and CTV. Ranked #8 of 14 in Native Advertising Software by our editors (7.8/10); pricing: Pricing on request; best for advertisers combining native with video and CTV.
At a glance
- Editor score7.8 / 10
- PricingPricing on request
- Best forAdvertisers combining native with video and CTV
- Automated optimizationYes
- Facts checked24 Sep 2026
Where it wins
- Plans campaigns with budgets, flight dates and frequency capping
- Combines audience and contextual targeting with conversion tracking
- Measures campaigns across devices and supports predictive optimization
Where it doesn't
- Advertiser access starts through contact or get-started flows
- Campaigns depend on cloud access through the web
- Support channels listed for advertisers are documentation
Our verdict on Teads
Teads Ad Manager is a cloud advertising platform for brands and agencies planning, buying and measuring campaigns across premium web, app and connected-TV inventory. It supports goals from brand awareness to site visits, leads, sales and app downloads. For advertisers looking to pair native placements with video and CTV, it brings those formats into a broader campaign workflow rather than focusing only on native ads. Its stated fit spans small, mid-market and enterprise companies.
The format mix includes native, video, display and CTV HomeScreen, with single-image, single-video and carousel creative options. Campaign planning covers objectives, budgets, flight dates and frequency capping; a creative editor supports branding and traffic-acquisition ads. Audience options include first-party, Teads and custom audiences, alongside contextual planning and targeting. This breadth suits campaigns that need multiple formats and targeting approaches. Buyers seeking specifically documented native inventory reach or integrations may prefer to assess alternatives against those criteria before choosing.
Measurement and optimization are another central part of the offer. Teads lists its Universal Pixel and custom conversion tracking, predictive AI optimization and ad selection, plus cross-device measurement and reporting. Campaign reports can be customized and scheduled for delivery. According to the vendor's pricing information, advertiser access begins through contact or get-started flows rather than a self-serve plan; no plan-by-plan prices are provided here. That makes Teads more appropriate for advertisers prepared to engage with the vendor than for buyers who need to select a published tier and start independently. Documentation is the stated support channel, a consideration for teams weighing their preferred service model.
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Teads pricing
Teads fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | Not verified |
| Minimum campaign spend | Not verified |
| Publisher reach | Global |
| Targeting options | Audience targeting, contextual targeting, first-party audiences, custom audiences |
| Automated optimization | Yes |
| Conversion tracking | Yes |
| Native ad formats | Native, video, display, CTV HomeScreen, single image, single video, carousel |
| Deployment | Cloud |
| Platforms | Web |
| Support | Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Pricing | Pricing on request |
| Website | teads.com |
| Facts checked | 24 Sep 2026 |
Alternatives to Teads
- SharethroughA native-inventory exchange for advertisers activating campaigns through DSPs.9.2
- Yahoo NativeManage native campaigns, audience targeting and measurement across Yahoo and partner inventory.9.0
- RevContentGranular targeting and bidding controls for native campaigns, with conversion tracking.8.7
Teads vs the competition
- Teads vs Sharethrough
- Teads vs Yahoo Native
- Teads vs RevContent
- Teads vs AdNow
- Teads vs Bidtellect
- Teads vs Native.ad
Compare Teads with any tool side by side →
Also Ranked In
Teads is ranked in 3 of our directories.
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Featured on iTechGuides
Teads is listed in our Native Advertising Software directory. Add the badge to your site — it links back to this page.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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