AdNow vs Teads

AdNow8.5Visit Teads7.8Visit

Higher score AdNow #4 in Native Advertising Software 8.5/10 Pricing on request ✓ 2 of 2 features Visit AdNow

vs

Teads #8 in Native Advertising Software 7.8/10 Pricing on request ✓ 2 of 2 features Contact Teads

• AdNow fits best

  Self-serve buyers focused on native campaigns

• Teads fits best

  Advertisers combining native with video and CTV

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature	AdNow 8.5/10 Visit ↗	Teads 7.8/10 Visit ↗
At a glance
Editor score	8.5	7.8
Ranking	#4 in Native Advertising Software	#8 in Native Advertising Software
Best for	Self-serve buyers focused on native campaigns	Advertisers combining native with video and CTV
Pricing model	Paid	Paid
Starting price	Pricing on request	Pricing on request
Free plan	Not checked yet	Not checked yet
Free trial	—	—
Deployment	Cloud	Cloud
Platforms	Web	Web
Built for	Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features AdNow 2/2 · Teads 2/2
Automated optimization	✓	✓
Conversion tracking	✓	✓
Specs
Minimum campaign spend	Pricing on request	Pricing on request
Publisher reach	Global	Global
Targeting options	geography (country, region, city), device, carrier, connection, operating system, browser, custom parameters	Audience targeting, contextual targeting, first-party audiences, custom audiences
Native ad formats	native ads, banners, hybrid ads	Native, video, display, CTV HomeScreen, single image, single video, carousel
Our review
Pros	Targets by country, region and city, plus device and browser attributes Automatically optimizes campaigns for CTR or eCPC Offers OpenRTB, XML, API and JavaScript-tag integrations	Plans campaigns with budgets, flight dates and frequency capping Combines audience and contextual targeting with conversion tracking Measures campaigns across devices and supports predictive optimization
Cons	Pricing is handled through sales rather than a standard rate card Campaigns are limited to native, banner and hybrid ad formats Advertisers are directed to a separate AdNow.One platform	Advertiser access starts through contact or get-started flows Campaigns depend on cloud access through the web Support channels listed for advertisers are documentation
Our verdict	AdNow is a self-service advertising platform for advertisers promoting products, services, content, blogs or videos, as well as publishers. Its focus is buying website traffic through native ads, with banner and hybrid formats also… Read the review →	Teads Ad Manager is a cloud advertising platform for brands and agencies planning, buying and measuring campaigns across premium web, app and connected-TV inventory. It supports goals from brand awareness to site visits, leads, sales and… Read the review →

Strengths and trade-offs

• AdNow — where it wins

  • Targets by country, region and city, plus device and browser attributes
  • Automatically optimizes campaigns for CTR or eCPC
  • Offers OpenRTB, XML, API and JavaScript-tag integrations

  Where it doesn't

  • Pricing is handled through sales rather than a standard rate card
  • Campaigns are limited to native, banner and hybrid ad formats
  • Advertisers are directed to a separate AdNow.One platform

• Teads — where it wins

  • Plans campaigns with budgets, flight dates and frequency capping
  • Combines audience and contextual targeting with conversion tracking
  • Measures campaigns across devices and supports predictive optimization

  Where it doesn't

  • Advertiser access starts through contact or get-started flows
  • Campaigns depend on cloud access through the web
  • Support channels listed for advertisers are documentation

• AdNow8.5/10 · Pricing on request

  A self-serve ad network for native, banner and hybrid campaigns with detailed targeting.

  Visit AdNowFull verdict →
• Teads7.8/10 · Pricing on request

  A cloud ad platform for combining native campaigns with video, display and CTV.

  Contact TeadsFull verdict →